April 25, 2014: National Rifle Association (NRA) Executive Vice President and Chief Executive Officer Wayne LaPierre speaks during the leadership forum at the National Rifle Association's annual convention in Indianapolis.AP

NRAs leadership has used a recent announcement by former New York City Mayor Michael Bloomberg who has vowed to spend $50 million to push gun control measures to remind members that their Second Amendment rights are in jeopardy.

Rallying his troops, NRA Executive Director Chris Cox, speaking at the groups annual meeting in Indianapolis on Friday, said Bloomberg wants to take away our guns.

He thinks he can buy the hearts and minds of America, Cox said, according to Fox 59. I believe that God gave us this freedom and hes not going to let Michael Bloomberg take it away. Not now. Not ever.

Cox oversees the NRA's $20 million lobbying campaign.

NRA Executive Vice President Wayne LaPierre also unveiled a new ad in which NRA members vow to give contributions to battle back against Bloombergs efforts.

Hes one guy with millions, says a man in the 40-second video. Were millions with our 25 bucks. Lets see who crushes who.

Several people in the video announce Ive got $25, the amount of the organizations annual dues.

The video was released after Bloomberg said he plans to spend $50 million this year to build a nationwide grass-roots network to rally anti-gun voters, the New York Times reports.

Youve got to work at it piece by piece, Bloomberg told the newspaper.

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NRA leadership uses Bloomberg gun control push to rally members