The Long Con: Erik Bergman and the importance of charity – CalvinAyre.com

Erik Bergman has already proven himself as a success in founding Catena Media, but since then hes proven to be so much more, going on to charitable ventures and founding Great.com as well. As we all start to discover the things that matter most to us during these troubling times, our Becky Liggero Fontana spoke with Bergman to see how he thinks we can make a better world, on this weeks episode of The Long Con.

Bergman is a relentlessly positive man, and that comes from a conscious decision to smile more. Liggero Fontana asked why that is. Well first and foremost, I believe that smiling communicates that you are happy, and what that means is that if Im happy you are safe, because Im not going to attack you if Im smiling, he said. So I believe that being smiling communicates that the people around you are safe, and I believe thats something that sets an energy between people. I think that safety is one of the feelings that we prioritize the least in our society and in our companies and stuff like that, we dont think about it, but when we feel safe we can be ourselves, and where well be ourselves we can be genuinely happy. I believe that if we feel safe thats when the inner child within us comes in, thats what we can play and just enjoy the moment.

Catena Media has been such a success in the gambling world, and its almost shocking that Bergman would have left it. I mean the very short story of Catena Media is that it started out of pure joy and pure happiness. Me and Ian, and my other co-founder, we just did this as a hobby project, and then suddenly it took off. We hired a lot of people, I had no idea what we were doing we had investors, we had lawyers, we had an IPO, and a lot of the passion I originally felt was replaced by demands and sacrifices and late nights and stress, and all of these things. And I just lost all the joy, and at some point, reached immense financial success.

After leaving Catena, Bergman went on to help fund school project in Africa, and that gave him a whole new perspective on life, as he discovered just how rough some people have it. He told a story about a school he helped funded, which had to have the unique rule that the children shot not be beaten. In the other school buildings, the kids got beaten up, and the kids had to be afraid, but here the kids got to be safe, as we touched upon, and they got to be happy, he said. And for me that was the first time I realized that, whoa, this is something that you can do with money, this is something that can change things, that really brings meaning.

That new perspective lead to what has become Great.com, and rather than focus on short term moves to build profit, he hopes for something much greater. Well, in very short, Great will be a casino affiliate, very similar to Catena and all the others out there, but with a big, big difference that this will be a lifelong project, he said. Im doing this for the next 50 years and for me its not important to make results this year, its important that we make the biggest possible bang for the buck over the next decades.

To build a truly great organization that can help support these projects, Bergman is exploring the ways he can have a happier, more committed workforce. I believe that the single most important thing when it comes to reaching results is consistency over time, and being persistent chasing your results, he said. And this is very, very easy if youre having fun, and its very, very hard if youre not having fun. And I believe that most organizations, they strive towards not having fun and pushing themselves to the results, because thats usually the quickest way of getting there, while were prioritizing having fun and creative freedom and whatever it is otherwise that is important in life, because we believe thats how youll get the better results in the long run and the happiest team.

Bergman hopes that by leading by example, and making charity a top priority, he can help shift the corporate culture permanently. If I could accomplish one thing in my life, that would be to make charity cool, he said. And what I mean by that is that people spend $10,000 on a Rolex watch, to show their Rolex watch and be genuinely proud of their Rolex watch, but theyre not giving $10,000 to charity and talk about how they did that.

Watch the full video to see Bergmans thought on other important charitable causes, how he hopes to let employees set their own salaries one day, and the lessons he expects the world to take from the Covid-19 pandemic. And dont forget to subscribe to the CalvinAyre.com YouTube channel so you dont miss any of the great interviews and videos we have coming.

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The Long Con: Erik Bergman and the importance of charity - CalvinAyre.com

LAS VEGAS RE-LAUNCH OF THE STRIP, an important discussion at Sports Betting & Casino Summit North America 2020 – European Gaming Industry News

Reading Time: 6 minutes

The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June

The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE

Lasvegassun.com has released an interesting editorial which is titled Sights and sounds of Vegas give us hope for a full recovery, and we can directly tie this piece with one of the most interesting land-based industry related panel discussions at Sports Betting & Casino Summit North America (Virtual Conference).

After the Bellagio fountains are now back to life with a playing of Simple Gifts to honor the Las Vegas front-liners who have protected the city during the pandemic, MGM Resorts International made another spot-on choice for the follow-up song. This is of course an anthem of the fabulous city, Viva Las Vegas.

Las Vegas is already booming and WADE VANDERVORT, of Lasvegassun.com wrote it so beautifully as we would not change anything:

it was a godsend to see waters dancing, lights twinkling and guests coming through the doors in the resort corridor and downtown. After 78 days of eerie quiet, Las Vegas took its first steps to recovery.

Its a moment of hope and a reminder that our community has rebounded from crisis and tragedy before.

Besides the Bellagio fountains, the gondolas are also gliding along the faux canals at The Venetian.

Up and down Las Vegas Boulevard, from Wynn Las Vegas at the north end to New York-New York and MGM Grand on the south end, gamblers are sliding bills into slot machines and wagering chips at blackjack and roulette tables.

Life is slowly returning to normal in Sin City.

As mentioned above, at Sports Betting & Casino Summit North America (Virtual Conference) we will discuss the subject, and the LAS VEGAS RE-LAUNCH OF THE STRIP panel discussion has some very important guests who are joining us on the 23rd of June to share their insights.

The panel discussion is joined by Jay Kornegay (Vice President Race & Sports Operations Westgate LV Resort & Casino), Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino) and Matthew Holt (President at U.S. Integrity), and will be moderated by Benjie Cherniak (Managing Director of SG Digitals Don Best Sports group).

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

Jay Kornegay Vice President Race & Sports Operations Westgate LV Resort & Casino

Jay Kornegay is Vice President of the LVH Las Vegas Hotel & Casino SuperBook. He has more than 26 years experience in the race and sports book industry. Jay graduated from Colorado State University in 1987 with a bachelors degree in Restaurant Business Management. Always intrigued by gaming, Jay moved to Nevada later that year to start his path in that field.

Starting in Lake Tahoe and soon afterwards moving to Las Vegas, Jay has worked at four major sports books. He opened the Imperial Palace sports book in 1989, which soon turned into one of the more popular sports books in the state of Nevada.

In 2004, Jay took the reins of the LVH SuperBook. As the worlds largest race and sports book with over 30,000 square feet, the SuperBook is one of the top sports books in Nevada. Over the years, the SuperBook has won numerous awards and often represents the Las Vegas market with national media outlets. It is known for its aggressive nature and being a player-friendly book by offering fair odds to guests. The LVH SuperBook is also known for offering Nevadas largest wagering menu by posting many 2nd/3rd tier sports, as well as having an international flavor. In addition, the SuperBook hosts the SuperContest, which is recognized as the most prestigious pro football handicapping contest. For the fourth consecutive year, the SuperContest set a record for number of entries and marked the most entries ever this past football season at 1034.

Jay resides in Las Vegas with wife Pam, daughter Cara and son Nicholas. He is also well known for shooting a 36 on the front nine and a 59 on the back nine.

Seth Schorr CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Matthew Holt President at U.S. Integrity

Originally from New Hampshire, Mr. Holt originally honorably served in the United States Air Force. Once completing his term in the Air Force Mr. Holt attended Morehead State University, obtaining a sports marketing degree before taking up residence in Las Vegas, Nevada. Mr. Holt founded U.S. Integrity, LLC. based out of Las Vegas, Nevada. U.S. Integrity is the gold standard of game integrity and fraud prevention services in the United States. Mr. Holt and his team at US Integrity have built innovative, technology based solutions that allow for easy accessible data and analytics for fraud prevention and game integrity monitoring.

Benjie Cherniak Managing Director of SG Digitals Don Best Sports group

Benjie Cherniak is the Managing Director of SG Digitals Don Best Sports group, a leading provider of sports information products and services relevant to the North American sports betting industry. Benjie oversees the companys sports information platform, automated data distribution, live pricing, and ancillary consulting services.

Following the acquisition of Don Best by Scientific Games, Benjie has accelerated the growth of OpenBet, the companys sports betting platform, by integrating Don Bests world-class pricing services into the technology. Don Bests trading and pricing expertise have seamlessly become an integral part of SG Digitals core offering.

Prior to joining Scientific Games, Benjie spearheaded Don Bests international growth via tailored solutions to tier-one sportsbook operators in the United States, Europe, Asia, Latin America and beyond. Under Benjies supervision, Don Best introduced (a) a proprietary pricing product for North American based sports that rapidly established itself as the industry standard; and (b) a data integrity offering to assist North American based sport leagues in identifying potential fraudulent betting patterns.

With 15 years of industry experience, Benjie is a leading voice in the emerging US sports betting industry from both an operational and legislative perspective.

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LAS VEGAS RE-LAUNCH OF THE STRIP, an important discussion at Sports Betting & Casino Summit North America 2020 - European Gaming Industry News

UK Casinos Set to Reopen on July 4 – European Gaming Industry News

Reading Time: 3 minutes

The Sports Betting & Casino Summit North America(Virtual Conference) will open its virtual doors between 23-24 June and we are taking time to introduce you to the experts that will be joining the panel discussion.

The top industry companies have all confirmed their interest and you need to be there too! The virtual seats are limited, so hurry andregister now to secure your seat(s)!REGISTER HERE

We are honored to announce that Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino)is going to be among the speakers that will share the insights at our first conference in the North American region!

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

Related

Read more from the original source:

UK Casinos Set to Reopen on July 4 - European Gaming Industry News

Genting Casino to Permanently Close Three UK Properties – European Gaming Industry News

Reading Time: 3 minutes

The Sports Betting & Casino Summit North America(Virtual Conference) will open its virtual doors between 23-24 June and we are taking time to introduce you to the experts that will be joining the panel discussion.

The top industry companies have all confirmed their interest and you need to be there too! The virtual seats are limited, so hurry andregister now to secure your seat(s)!REGISTER HERE

We are honored to announce that Seth Schorr (CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino)is going to be among the speakers that will share the insights at our first conference in the North American region!

Seth Schorr is CEO of Fifth Street Gaming and Chairman of Downtown Grand Hotel & Casino. The urban casino resort is the embodiments of Schorrs vision to create a downtown Las Vegas hospitality experience delivering a superior guest experience and a genuine sense of community.

Since beginning his career in gaming and hospitality in 1991, Schorr served as an integral member of the Wynn Resorts team, developing the international marketing department in Macau, the interactive gaming division, and The Wynn Collection of Fine Art. Earlier in his career, Schorr also worked in numerous capacities at Mirage Resorts including positions at Bellagio Hotel & Casino, The Mirage Hotel & Casino, and Treasure Island Hotel & Casino.

Schorr and his partner, Jeffrey Fine, co-founded Fifth Street Gaming which owns and operates five casinos. The principals of Fifth Street Gaming also control, through its affiliate, the LEV Restaurant Group, a food and beverage operation that owns and manages more than 50 restaurants in the Las Vegas area and Southern California including The Coffee Bean & Tea Leaf, Jamba Juice, Lobster ME, JaBurritos, Daily Kitchen, Evel Pie, and Golden Tiki.

In early 2015, Schorr was introduced to the world of eSports and lead the effort of developing the first fully integrated eSports program in a casino resort at The Downtown Grand. The Downtown Grands eSports program has included weekly eSports contests, team residencies and sponsorships, a weekly broadcast and professional tournaments. Schorr sits on the board of GameCo and advised on the development and launch of the worlds first video game slot machine. In 2017 Schorr launched Commercial Streaming Solutions which developed a patent-pending media platform, KonekTV, that provides streaming content, including Esports and sports betting content, to retail venues. Schorr is a founder of the Nevada Esports Alliance and continues to be a leader in the convergence of Esports and sports gambling. Schorr is the co-founder of The Strategy Organization: a Modern Gaming and Hospitality consulting firm.

Schorr is a graduate of the University of Pennsylvania, is a member of YPO and sits on numerous boards including those for The Las Vegas Natural History Museum, Nevada Restaurant Association, Jewish Federation of Las Vegas, the Advisory Board of The Smith Center for Performing Arts, One Night for One Drop and was appointed by Governor Sandoval to serve on Nevada State Board of Museums & History. He is also an executive board member and Chairman of the Communications Committee of the Downtown Las Vegas alliance. Schorr is an avid cyclist, amateur photographer and has two little angels Dax (10) and Mia (9). Most importantly, Schorr recently married Dr. Emily Schorr.

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

Related

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Genting Casino to Permanently Close Three UK Properties - European Gaming Industry News

How has COVID-19 affected the UK iGaming industry? – AffiliateINSIDER

It goes without saying that the novel coronavirus (COVID-19) has had a significant impact on iGaming in the UK. A lack of sporting activity, combined with a lockdown lasting over 10 weeks and the need to pivot has been challenging for operators and affiliates alike.

With that being said, there is light at the end of the tunnel. The government has approved the return of competitive sports, even though things will look different for a while. On top of that, life is albeit at the pace of a turtle getting back to some form of normal.

So, in the fallout of everything, what was the extent of the virus impact on the countrys online gaming industry? Online casino affiliate Bojoko recently published a report looking at this. Here are their main findings.

Unsurprisingly, interest in sports betting has dropped over the past few months. Between February and April 2020, data acquired from Google Trends revealed a 41% drop in the volume of users searching for Best Sports Betting Sites. More specifically to this particular vertical, Sports Betting UK saw 33% less interest.

The beginning of April saw the Virtual Grand National aired on ITV, which raised over 2.5 million for the NHS. Google Trends volume index with 0 being the lowest and 100 being the highest showed that this event coincided with an increase in sports betting interest. The score for the term Sports Betting went up from 45 in March to 75 in April.

The above highlights positive signs for when sports in the UK fully resume, particularly for the Premier League and commencement of Royal Ascot later this month. Just because some players havent bet for three months doesnt mean that they wont return. So, in some ways, this was similar to people not betting on football during the off-season.

In the absence of major sporting events (unless you happen to be an avid follower of the Belarussian Premier League), you wont be too shocked to hear that online casino games have attracted more attention in the UK. Between February and April, search volume for Best Casino Sites jumped up by 78%. In addition to this, the term Casino Sites saw its search volume score rise from 30 in February to 43 in April.

These statistics are somewhat contrary to trends that have happened on mainland Europe. Findings from one unnamed operator with customers in Norway, Germany, Finland and Sweden discovered that while 85% of sports bettors played casino games prior to their respective countries lockdowns, only 77% did so afterwards. We dont know why this is the case, but can speculate. Some individuals might simply just play casino games while they bet on sports, while others could have been speculative about regulation such as Swedens proposed interim online casino limits.

A shutdown of many land-based gaming venues has, naturally, contributed to some of those customers moving online even if only temporarily. H2 Gambling Capital believes that by the end of this year, online will make up 16.5% of the total gambling market worldwide. Prior to the spread of COVID-19, this was projected to be 13%.

The gambling research firm also predicts total revenue across on and offline sources to be $399.6 billion. This is 15.6% lower than the pre-pandemic forecast.

Those that have successfully pivoted during the last three months or so will potentially have additional revenue sources, such as esports, which could be prosperous for years to come. However, its important to not completely disregard these just because sports are returning. With players that have warmed to these verticals, you might discover cross-selling opportunities.

The impact of social distancing might have an effect on player trends going forward. Since so many people have been kept apart from their friends, they may put a couple of quid on an accumulator at the weekend with them for the social aspect. Others may start placing bets because theyve missed being involved in the matchday experience. This is even more the case when fans still probably wont be allowed back into stadiums for a while. Either way, this poses an opportunity for operators and affiliates to attract a new, bigger audience.

COVID-19 has impacted all aspects of society in the UK and the iGaming industry is no different. Player behavioural changes over the past few months offer key indicators about how they might act in a post-lockdown world.

Some players may continue betting on alternative verticals, while returning to sports betting. Others, on the other hand, may just stick with sports betting.

The end-of-year projections for the gambling industry in general arent overly surprising. In the absence of land-based betting, we may find over the coming years that the events of H1 2020 just sped up the process of online gaming being adopted by more. We also shouldnt worry too much about the revised revenue drop, because there are enough signs to highlight that the industry will recover.

Keen to get more affiliate marketing and iGaming insights delivered to you? Subscribe to our newsletter and youll receive our best picks each week.

Originally posted here:

How has COVID-19 affected the UK iGaming industry? - AffiliateINSIDER

Ian Sims: Affiliates will have realised they need to diversify – Casino Beats

The global impacts of the current health crisis has had far reaching consequences across a multitude of global industries, with betting and gaming embracing working from home as well as the uptake of digital conferences.

One such virtual entity gets underway this month as CasinoBeats Malta Digital gets set to host 120 high-level speakers on the new event dates of June 30 to July 2.

Participating as part of the transformed event is Ian Sims, founder of Rightlander.com, whose place on the conferences final day as part of Affiliates Compliance Minefield is to look at the continually changing challenges faced by modern igaming affiliates.

Everyone knows that regulation and M&A have shaken up the space and I see the two real challenges being born out of those, Sims says of the aforementioned quandary.

If I was still an affiliate, Id be most bothered about finding ways to innovate and produce something original but Id also be worried about how other affiliates ignorance of compliant marketing might result in me losing revenue when an affiliate program is shut down, they cull affiliates, the operator leaves the UK market or closes the brand. Or worse, they lose their licence.

Theres little you can do to stop the latter except hope that the operators find the bad content before the regulators but you can mitigate the harm by spreading the risk. Its always been important to spread your players around or else there will come a time when you wake up to some bad news but it is more important than ever right now.

Data is one core asset but there are other ways to be innovative

As far as innovation goes, thats where the long term prosperity is. The days of boiler plate content, promoting bonuses and giving wonderful reviews about wonderful casinos with wonderful games and and a wonderful customer service are fading fast.

Looking around, Ive seen some great examples of new ideas: Slots Catalog was one I loved, the clever tote-inspired esports platform Puntt is another and sites like Blexrs Slots Comparer offer originality for players. Data is one core asset but there are other ways to be innovative if an affiliate is actually prepared to sit down and think about it. Being a gambler should help here: think like a player.

Before moving to to offer insight into what affiliates can do to ensure compliance and prosperity: Innovation I have covered above but compliance is a whole different ball game. In fact, you can combine the two quite nicely with a Trip Advisor approach to marketing. Everyone wants honest, balanced opinions but historically they have rarely got that from marketing folk.

One of the biggest issues is that many affiliates employ content writers to deliver content and while youd hope those writers would be gamblers but even if they are, that doesnt mean they understand vulnerable gamblers nor does it mean they are authoritative.

At Rightlander, we have regular approaches from affiliates looking for help with compliance and we are experimenting with a review service and providing education for teams of content writers. Its essential they know what they can and cant do and ultimately, you have to learn to survive before you can start thinking about prosperity.

the common-sense approach is to think about what you want to see or hear as a player

Recent moves undertaken by the affiliate compliance specialists has seen Rightlander launch a Social Responsibility Report for UK and Sweden facing operators as well as unveiling its support for Spanish igaming operators, in the shape of a new compliance tool.

As strategies begin to be implemented and executed for a post COVID era, Sims comments on how he foresees the landscape changing: Any affiliate that sells bonuses as a plus point to players needs to start thinking about the future. I dont think COVID-19 will change much when it comes to affiliate marketing itself but I think a few affiliates will have realised that they need to diversify.

Thats good though: diversity is needed and that breeds innovation as most areas of gambling are competitive already so its not just simply a question of launching a reviews site in a new vertical any-more. You need an angle. If it were me, Id be looking at authority as the angle but the common-sense approach is to think about what you want to see or hear as a player. And that isnt about how good a bonus is!

CasinoBeats Malta Digital will see 3,000 industry delegates, including more than 1,200 representatives of major casino, slots and poker operators, gather for a five-track conference, interactive exhibition featuring 40 leading suppliers, and selection of virtual networking events.

With traditional conferences not possible at the moment, Sims addresses how important online offerings are in the current climate: When youre stuck at home, you tend to communicate more with those around you or with whom you work which means that you are perhaps missing a totally different approach to life which you might get from a conversation with someone new or who you see infrequently.

Id be most bothered about finding ways to innovate and produce something original

The thing I love most about the conferences is the inspiration that comes from networking and chatting face-to-face. A lot of things will be said that wouldnt necessarily be communicated in an email (for various reasons!) and when people are put on the spot, they can say things that provoke in both good and bad ways.

While online conferences might struggle to reproduce the social networking ambience of a restaurant or bar, they are able to bring fresh voices and ideas to the table. Its harder to make time when you have all the distractions of home and work still going on around you but a good panel line-up, webinar topic or interview is situation-irrelevant.

Concluding with key expectations from the event: I always enjoy sitting on panels and listening to my fellow panellists although the problem for me is that I tend to have something to say on everything and its not always something I should say so I always end up biting my lip! Thats more because I was a big player for a long time and I have a strong opinion on how operators treat players and how regulator guidelines should be.

It wasnt so much of a problem when I was an affiliate but now as a compliance service provider, I sometimes find myself caught between trying to help clients manage a new guideline while the player in me is thinking what a poorly thought out guideline it is.

Sims is to participate on Affiliate Complex Minefield on Thursday 2 July at 11:20-12:00.

Find full details of CasinoBeats Malta Digital, including including information about how to register and discounts available on company group passes, at the events official website:https://sbcevents.com/casinobeats-malta-digital/.

To find out more about exhibiting or to discuss sponsorship opportunities, please contact:[emailprotected].

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Ian Sims: Affiliates will have realised they need to diversify - Casino Beats

How to Invest in the Thriving Online Casino Sector – EconoTimes

In 2019, the online gambling market was valued at $53.7 billion, and it is expected to increase by over 11% per year until 2027. According to a market report published by Grand View Research, the high internet penetration and the increased use of mobile phones among people around the world to play their online games, keeps driving the market up. Other factors also contribute to the success of the online casino sector, including legalization in many states and countries, cultural approval, corporate sponsorships and celebrity endorsements.

The industry employees millions of people, directly and indirectly, and supports world economies. So, how do you get on the financial bandwagon of the thriving online casino sector? How would you go about investing in this industry?

These tips should help you on your way to be a successful part of the online gambling industry.

Research the Big Names in the Industry

We suggest that you start your journey by doing your homework! Knowledge is power and is the foundation for all your investment options. By reading up about the industry, youll get to know the players in the global field and what youre up against. Youll be able to follow market trends, including mergers and acquisitions.

Start with researching the biggest names in the online casino space. Many major corporations have a presence on stock markets and anyone can invest in them. With the market growing so fast, and legalization taking place across the board from Canada, to Sweden, the UK and many states in the US now is as good a time as ever to invest in online casino stocks.

Some names that come to mind are listed below. (This is for informational purposes only and if you are serious about investing in the market, we suggest that you consult with a licensed stockbroker):

NetEnt Listed on the Stockholm market, this software group provides top quality games to online casinos.

The Stars Group TSG is owner and operator of the biggest online poker platform in the world, Poker Stars.

Kindred Group Formerly Unibet, this is the biggest sports betting site in the world. The group also incorporates online casino, bingo and poker.

International Game Technology IGT has diverse experience in the industry and continues to grow thanks to its innovative vision.

Caesars Entertainment Corporation A leader in the land-based gambling industry which has moved into the online sphere to meet the demand of online betting in the United States.

Start a White Label Casino

A white label product is one that is produced by one company that you can rebrand to make it look as if you have made or produced it. You are essentially renting a casino or platform from a third party that will provide you with all the technological and operational know-how. This allows you to concentrate on things such as customer acquisition and marketing. Popular white label casino software providers include Playtech and Realtime Gaming.

The advantages of starting a white label:

You arent faced with legal and licensing issues.

Your payments processing system is dealt with.

You dont have to handle customer support.

The set up process is quick and painless.

Start a Casino Affiliate Site

Its not just about creating a website, putting up some content and banners and directing traffic to online casinos to call yourself a casino affiliate. For a casino affiliate site to succeed, it requires hard work and dedication from you.

Tips for a successful casino affiliate site:

Work only with reliable casino establishments

Get a written contract from the casino affiliate network

Make sure that your commission rate is discussed beforehand.

Invest in your site by having someone professional and tech-savvy set it up for you.

Set up social media accounts to advertise your site.

Become a Standalone Casino Operator

If you become a successful affiliate, the chances are that you will be living and breathing the online casino business. Your eyes and ears will be open to news about the market, including emerging regulations. This knowledge, together with access to player traffic, could be your first step towards you becoming a standalone casino operator.

Steps to become a successful standalone operator include:

Pick reliable software providers to power your casino. You may want to stick to one provider or use multiple providers.

Choose gambling content. Pinpoint your target audience and decide what games they would enjoy playing.

Obtain a gaming license. Operate in a regulated market. If youre licensed and your providers are certified, you can operate in multiple countries. A license is also a major requirement to cooperate with payment providers.

Create your online casino website.

Undertake marketing and promo activities. Develop an effective marketing strategy to increase traffic to your site.

Know your competition and avoid making their mistakes.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes

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How to Invest in the Thriving Online Casino Sector - EconoTimes

Pay-by-phone online casino funding the latest target of UK gambling crackdown – CalvinAyre.com

UK online gambling restrictions are proving easier to impose than enforce, as online casinos prove where theres a will, theres a wager.

In April, UK-licensed online gambling operators were prohibited from allowing customers to fund their accounts with credit cards. Now gambling charities are sounding the alarm about online gambling sites offering customers alternative means of accessing credit-based play.

A Google search of gambling pay-by-phone produces a wide variety of affiliate marketing sites offering lists of UK-facing although not necessarily UK-licensed online casinos that allow customers to fund their play through pay-by-phone services such as Boku and Payforit.

Heres how it works; customers choose how much they want to deposit with the gambling site and provide their phone number, after which they receive a text message with a confirmation code which they then forward to the gambling site. Their online gambling account is credited with the funds and the sum is added to their next mobile phone bill (which can, incidentally, be paid with a credit card).

There are pretty strict limits on how much money these services will allow customers to borrow in this fashion, with a maximum of 40 on any single day and no more than 240m per month. So its unlikely to cause anyone to default on their mortgage, but problem gambling outfits nevertheless view it as (a) a potential straw that breaks the camels back, and (b) an unacceptable fudging of the rules.

A UK Gambling Commission (UKGC) spokesperson told the BBC that the regulator was on the lookout for operators who might try to circumvent the credit card ban (much as they initially tried to get around the new 2 max stake on fixed-odds betting terminals).

However, most of the sites offering this payment option are well beyond the UKGCs sphere of influence, so pressure will likely fall on the payment solution providers, most of which do have UK offices and who will likely quickly roll over rather than risk becoming the UK medias latest gambling whipping boys.

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Pay-by-phone online casino funding the latest target of UK gambling crackdown - CalvinAyre.com

Lyon County Nonprofits Share Over $24000 From Community Foundation – KIWARadio.com

Rock Rapids, Iowa Five Lyon County nonprofit organizations received funds from the Community Foundation of Lyon County recently.

The foundation is an affiliate of the Siouxland Community Foundation. The recently-awarded grants totaled $24,500. Due to the pandemic, a grant presentation did not take place this year.

The dollars granted and distributed are made possible from the annual distribution from the Community Foundation of Lyon Countys Endowment Fund. Since inception in 2006 the CFLC has distributed over $525,000 to local nonprofit organizations that support Lyon County. The foundation is not to be confused with the Lyon County Riverboat Foundation, which also gives grants to nonprofit organizations. The biggest difference is that the Riverboat Foundation gives away a percentage of the profits at Grand Falls Casino. While other community foundations in the state get some gambling money from the state if they are located in a county that doesnt have a gambling entity, Lyon Countys foundation doesnt get this extra money, due to the presence of the casino in the county.

Shayne Mayer, the CFLCs Advisory Board Chair says that the foundation is pleased to support the services of organizations that positively impact the quality of life in Lyon County.

Receiving funds were

The Lyon County Conservation Board, who received $7,200 toward an Environmental Education Classroom;The George Community Daycare, who received $7,000 toward Daycare Furnishings;Destiny Youth Ranch Inc., who received $3,500 toward their Bunk House Improvement Project;The Rapids Theatre Preservation Society, Inc. who received $3,500 toward the south wall foam removal;Kingdom Kids Community Daycare, who received $3,300 toward new flooring.

Lyon County residents can make a donation to the CFLC endowment fund and then their gift will generate grant dollars in perpetuity.

Photo caption: (L-R) Rapids Theatre Preservation Society members Shelby Hunt, Norma Jansma and Jackie Telford accept a $3,500 grant for work on the south exterior wall of the theatre from CFLC Board Member Micah Freese of Rock Rapids.

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Lyon County Nonprofits Share Over $24000 From Community Foundation - KIWARadio.com