Hong Kong-based global brand activation companyPico recently helped e Cloud get its message across atChina Telecoms nationwide China 5G24-hour Online Broadcast.
The brief
The nationwide Chinas 5G24-hour Online Broadcast was hosted byChina Telecom on World Telecommunication Day on 17 May 2020. For e Cloud, which serves asChina Telecoms cloud service, the broadcast was an ideal opportunity to introduce the public to the essence of cloud computing and the 5G cloud network.
e Cloud also aimed to demonstrate developments in the integration and application of cloud network in different industries. Ultimately, the broadcast was designed to help e Cloud boost brand awareness while expanding China Telecoms market share in the cloud service sector.
Insight
e Clouds involvement comprised a one-hour slot in the programme, with a target audience comprising corporate customers as well as the general public. This being the case, the Pico team considered it crucial that e Clouds content would make complex ideas easily understandable, and demonstrate how cloud computing can make everyday living more convenient. Creating interesting and interactive content and broadcasting on multiple platforms would also be vital to immersing and engaging a wide audience.
Solution
The Pico team was responsible for the overall planning, including the event programme, filming, post-production and broadcast.
Video content for broadcast was created at the core of e Clouds brand message. A series of videos respectively introduced e Clouds data centres in Guizhou and Inner Mongolia, the cloud solution supporting the Covid-19-related efforts of Huoshenshan Hospital in Wuhan, and services to Original Force, a digital entertainment company.
Combining dynamic visuals with strategically planned content, each video delivered by the team transformed complex concepts into easy to grasp presentations by emphasising the sheer convenience 5G and cloud technologies can bring to everyday situations, and showcased the capabilities of e Cloud.
Pico also produced pre-event promo and post-event videos, intended respectively to grab the audiences attention and encourage them to revisit the entire broadcast content.
Another highlight was a live discussion of cloud computing gurus, with an industry expert and the heads ofChina Telecom and e Cloud sharing practical insights on cloud computing with the audience. The team worked closely with the video crew on-site to ensure that the live session went off without a hitch.
The broadcast was carried across a range of platforms and especially those with a strong market influence to achieve maximum audience reach. While the content originated fromChina Telecoms broadcast platform, it was also distributed to social media such as Bilibili and CCTVs platform.
Results
OnChina Telecoms platform, the project achieved:
There were also accumulated over 33m views On other media platforms.
Read the rest here:
How Pico helped get the e Cloud message across in China - Conference and Meetings World
- Roundup Of Cloud Computing Forecasts, 2017 - Forbes - May 3rd, 2017 [May 3rd, 2017]
- RCom arm in tie-up for cloud computing - Moneycontrol.com - May 3rd, 2017 [May 3rd, 2017]
- How Do You Define Cloud Computing? - Data Center Knowledge - May 3rd, 2017 [May 3rd, 2017]
- 5 Cloud Computing Stocks to Buy - TheStreet.com - May 3rd, 2017 [May 3rd, 2017]
- Cloud Computing Continues to Influence HPC - insideHPC - May 3rd, 2017 [May 3rd, 2017]
- Red Hat's New Products Centered Around Cloud Computing, Containers - Virtualization Review - May 3rd, 2017 [May 3rd, 2017]
- Adobe bets big on cloud computing for marketing, creative professionals - Livemint - May 3rd, 2017 [May 3rd, 2017]
- Verizon sells cloud services to IBM in 'unique cooperation between ... - Cloud Tech - May 3rd, 2017 [May 3rd, 2017]
- How Cloud Computing Is Turning the Tide on Heart Attacks - Fortune - May 3rd, 2017 [May 3rd, 2017]
- Hospital CIOs see benefits of healthcare cloud computing - TechTarget - May 3rd, 2017 [May 3rd, 2017]
- Trends In Cloud Computing - Business Solutions Magazine - June 6th, 2017 [June 6th, 2017]
- A deeper dive into cloud security as a service: Advantages and issues - Cloud Tech - June 6th, 2017 [June 6th, 2017]
- OpenText buys cloud computing firm for US$103 million - TheRecord.com - June 6th, 2017 [June 6th, 2017]
- Belfast IT firm celebrates cloud computing success in 57 countries ... - Belfast Telegraph - June 6th, 2017 [June 6th, 2017]
- Meet The Cloud Wars Top 10: The World's Most-Powerful Cloud-Computing Vendors - Forbes - June 6th, 2017 [June 6th, 2017]
- How to approach cloud computing and cyber security in 2017 - Information Age - June 6th, 2017 [June 6th, 2017]
- CFOs have discovered the big stick of cloud computing - InfoWorld - June 6th, 2017 [June 6th, 2017]
- Belmont Stakes Odds 2017: Latest Vegas Betting Lines Before Post Positions Draw - Bleacher Report - June 7th, 2017 [June 7th, 2017]
- Cloudistics Announces New Cloud Computing Program That Enables High Margin Reoccurring Revenue Models for ... - Marketwired (press release) - June 7th, 2017 [June 7th, 2017]
- CloudCheckr, cloud computing company expects rapid growth in Rochester - WXXI News - June 7th, 2017 [June 7th, 2017]
- IBM Losing Facebook's WhatsApp as Cloud Customer, says CNBC - Barron's - June 7th, 2017 [June 7th, 2017]
- What My Father Taught Me About Cloud Computing - Virtualization Review - June 7th, 2017 [June 7th, 2017]
- Workday Phenomenon Goes Global As Cloud Computing Goes Mainstream - Forbes - June 7th, 2017 [June 7th, 2017]
- New Cloud Computing and IT Outsourcing Requirements in the Financial Sector - JD Supra (press release) - June 9th, 2017 [June 9th, 2017]
- 3 Things You Should Know About Cloud Computing Right Now - Fortune - June 9th, 2017 [June 9th, 2017]
- Learning in the Sky: Collaborative Robots Embrace Cloud Computing - Machine Design - June 9th, 2017 [June 9th, 2017]
- Best Practices To Manage Your Hybrid Cloud - Forbes - June 9th, 2017 [June 9th, 2017]
- Here's how venture capitalists are thinking about cloud computing companies and technologies - GeekWire - June 9th, 2017 [June 9th, 2017]
- Amazon is helping veterans find jobs in cloud computing - Marketplace - Marketplace.org - June 9th, 2017 [June 9th, 2017]
- New Cloud Computing and IT Outsourcing Requirements in the Financial Sector - Lexology (registration) - June 9th, 2017 [June 9th, 2017]
- Growing Patent Claim Risks in Cloud Computing - Lexology (registration) - June 9th, 2017 [June 9th, 2017]
- The benefits of cloud computing, Rust 1.18, and intelligent tracking prevention in WebKit SD Times news digest ... - SDTimes.com - June 9th, 2017 [June 9th, 2017]
- Edge Computing Is New Cloud Computing Tech Investors Should Track - GuruFocus.com - June 9th, 2017 [June 9th, 2017]
- Real Estate Weekly: Digital Realty Becomes A Cloud Computing Giant - Seeking Alpha - June 9th, 2017 [June 9th, 2017]
- Virtualization admin? Pivot -- pivot now -- to a cloud computing career - TechTarget - June 10th, 2017 [June 10th, 2017]
- Why isn't Cloud Computing in the 2017 Belmont Stakes? - FanSided - June 11th, 2017 [June 11th, 2017]
- Cloud Computing Companies Move Into Medical Diagnosis (GOOG, IBM) - Investopedia - June 11th, 2017 [June 11th, 2017]
- China's cloud industry moving to new era with emergence of unicorns - TechNode (blog) - June 12th, 2017 [June 12th, 2017]
- Terry Crews Is On Crackdown 3 Trailer, No Cloud Computing For Single Player - EconoTimes - June 12th, 2017 [June 12th, 2017]
- The Risks and Perquisites of Cloud Computing - DATAQUEST - June 12th, 2017 [June 12th, 2017]
- Alibaba Cloud announces launch of data centres in India and Indonesia - Cloud Tech - June 12th, 2017 [June 12th, 2017]
- Indonesia banks have yet to implement cloud computing - Jakarta Post - June 13th, 2017 [June 13th, 2017]
- 'Sweden is heaven for cloud computing': Amazon Nordic chief - The ... - The Local Sweden - June 14th, 2017 [June 14th, 2017]
- Amazon.com to open second government cloud-computing region ... - The Seattle Times - June 14th, 2017 [June 14th, 2017]
- Shadow raises $57 million for its cloud computing service for ... - TechCrunch - June 14th, 2017 [June 14th, 2017]
- Amazon Still Leads Cloud Rankings, But Competition Is Coming On Strong - Fortune - June 16th, 2017 [June 16th, 2017]
- Alibaba to enter European cloud computing market in mid-2017 | Air ... - Air Cargo World (registration) - June 17th, 2017 [June 17th, 2017]
- Alibaba to enter European cloud computing market in mid-2017 - Air Cargo World (registration) - June 17th, 2017 [June 17th, 2017]
- Pressing Tech Issue: Enterprise Software Vs. Cloud Computing? - Credit Union Times - June 17th, 2017 [June 17th, 2017]
- 7 Tips for Securely Moving Data to the Cloud - Government Technology (blog) - June 20th, 2017 [June 20th, 2017]
- Chinese tech giant Alibaba joins key open-source cloud computing foundation - GeekWire - June 20th, 2017 [June 20th, 2017]
- Microsoft Could Surpass Amazon in Cloud Computing This Year (AMZN, MSFT) - Investopedia - June 20th, 2017 [June 20th, 2017]
- GDS Holdings Limited (GDS) Announces Strategic Partnership with Tencent Cloud - StreetInsider.com - June 20th, 2017 [June 20th, 2017]
- Cloud first - Philippine Star - June 20th, 2017 [June 20th, 2017]
- Three Considerations for Reducing Risk in Cloud Computing - CIOReview - June 21st, 2017 [June 21st, 2017]
- Cloud Computing and Digital Divide 2.0 - CircleID - CircleID - June 21st, 2017 [June 21st, 2017]
- Microsoft will ride artificial intelligence, cloud computing to higher ... - CNBC - June 21st, 2017 [June 21st, 2017]
- Cloud-Computing Business Lifts Oracle's Profit -- Update - Fox Business - June 21st, 2017 [June 21st, 2017]
- Report affirms continued cloud spend for US businesses in 2017 - Cloud Tech - June 22nd, 2017 [June 22nd, 2017]
- Catching up with an interconnected federal cloud - GCN.com - June 22nd, 2017 [June 22nd, 2017]
- Cloud-Computing Business Lifts Oracle's Profit -- 2nd Update - Fox Business - June 22nd, 2017 [June 22nd, 2017]
- Cisco adapts to the rise of cloud computing - The Economist - June 22nd, 2017 [June 22nd, 2017]
- Amazon accuses Walmart of bullying in cloud computing clash - BBC News - June 22nd, 2017 [June 22nd, 2017]
- Companies plan to spend more on cloud computing services this year, higher prices among drivers: Clutch - Canadian Underwriter - June 23rd, 2017 [June 23rd, 2017]
- Survey: businesses ramp up spending on cloud computing DC ... - DC Velocity - June 24th, 2017 [June 24th, 2017]
- Morgan Stanley: Cloud computing is at 'an inflection point' but how big will it get? - GeekWire - June 26th, 2017 [June 26th, 2017]
- How the cloud has changed education and training - TNW - June 26th, 2017 [June 26th, 2017]
- Cloud computing key to 4th industrial revolution - News VietNamNet - VietNamNet Bridge - June 26th, 2017 [June 26th, 2017]
- Lady Eli, Cloud Computing Among Workers for Brown - BloodHorse.com (press release) (registration) (blog) - June 26th, 2017 [June 26th, 2017]
- Microsoft signs cloud-computing partnership with Box - The Seattle Times - June 27th, 2017 [June 27th, 2017]
- Microsoft Signs Cloud Computing Partnership with Box - CIO Today - June 30th, 2017 [June 30th, 2017]
- US action on Microsoft email case could devastate cloud computing - Irish Times - June 30th, 2017 [June 30th, 2017]
- Cloud computing challenges today: Planning, process and people - TechTarget - July 2nd, 2017 [July 2nd, 2017]
- Five podcasts to catch up on the latest trends in cloud computing - TechTarget - July 2nd, 2017 [July 2nd, 2017]
- Microsoft reportedly set to lay off thousands as part of massive sales reorganization - GeekWire - July 3rd, 2017 [July 3rd, 2017]
- VMware to surge more than 20 percent because the Amazon cloud ... - CNBC - August 25th, 2017 [August 25th, 2017]
- Google Unveils Custom Hardware Chip for Cloud - Investopedia - August 25th, 2017 [August 25th, 2017]
- Cloud Computing Confirmed for Travers | TDN | Thoroughbred Daily ... - Thoroughbred Daily News - August 25th, 2017 [August 25th, 2017]
- Why 2017 Is The Year To Understand Cloud Computing - Nasdaq - August 25th, 2017 [August 25th, 2017]
- Biz Cloud Computing - Four States Homepage - August 25th, 2017 [August 25th, 2017]