BBC Pictures

The new series of The Apprentice may be about to begin but it won't be the last series of the popular business reality TV show as Lord Alan Sugar has claimed that the show is here to stay because it has "longevity".

Admitting that whilst he enjoys making the show, the decision to continue to make it is down to the BBC, Lord Sugar told EntertainmentWise at the show's press launch:

"The BBC are the ones who make the decision on this and like any product - and this television programme is a product - they will make a decision on how long it goes by simply the reaction to it in the market place.

"I think The Apprentice has got longevity in it and I think that as long as we can continue to make it interesting with different characters. Every year we get a different bunch of people and a different bunch of scenarios."

The Apprentice Is Here To Stay! Lord Alan Sugar Believes Show Has 'Longevity'

Lord Sugar believes The Apprentice is here to stay! (BBC Pictures)

Admitting that the tasks are more than likely to stay the same, Lord Sugar who was joined by Karren Brady and Nick Hewer continued: "It is difficult with the tasks because they're either selling, buying or negotiating - that's never going to change because that's business. We try to make it more interesting but at the end of the day it's all down to the characters and the candidates and if it's interesting television that the BBC will continue to commission it."

However, the business mogul was quick to note that whilst Junior Apprentice has racked up another BAFTA TV nomination, the BBC still decided to pull the plug on the show. He said: "Interesting enough the Young Apprentice has been nominated for a BAFTA for the second time and the BBC commissioners have decided to not commission it.

"There's some logical thinking there. they could have explained it to me though."

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The Apprentice Is Here To Stay! Lord Alan Sugar Believes Show Has 'Longevity'