Last week saw the 50th anniversary of the recording of The Beatles first album "Please, Please Me". This set me thinking about the enduring legacy of The Beatles music as compared with the long tail of one hit wonders that typify the music business. Given that new businesses rarely last 50 days let alone 50 years, it also made me think about some comparisons with businesses that have longevity.
Perhaps one single fact that we learn in business from the example of The Beatles is that managers (and people in general) are rather bad at foresight. After recording fifteen tracks for Decca records, the group were told that "guitar groups are on their way out" and "the Beatles have no future in show business." Decca instead chose a group called the Tremoloes, who were local and would not cost as much money. In business, Sony missed the digital revolution probably because they had a record company.
Beatles Business Lesson # 1 : The question for the smart leader is:
"What long range future trends are we about to miss, because of our investment in the present and the past?"
The Beatles flexed musical styles within the context of pop music and broke many boundaries of what could be considered to be pop music at the time. We can hear their influence in ELO, some of Prince's orchestrated work, Oasis, Kurt Cobain, Siouxsie and The Banshees, Paul Weller, Blur and so on. Perhaps this has ultimately helped them maintain longevity, as others have built their music on the 'safe scaffolding' of what they did. It probably also helped that they stopped making records before sliding inexorably down the other side of their 'innovation S curve'. See attached picture.
The challenge to modern businesses, leaders and entrepreneurs is to change what you are doing even when there is apparently no need to do so, at the top of your 'S Curve'.
Beatles Business Lesson # 2 : The question for the smart leader is:
"Where are you on your S Curve?"
What other business lessons can we learn from The Beatles? Post your thoughts here.
To learn more about Business Excellence tamed with music, you may like to try mynew online learning programme "The Music of Business". Claim a 50% discount voucher (7+ hours of top quality learning for just $65 instead of $125)HERE. for more details check thisslideshare deck. Or get yourself a copy of the new bookThe Music of Business.
Read more:
Longevity - With The Beatles .... and Business
- Aubrey de Grey - In Pursuit of Longevity - August 27th, 2011 [August 27th, 2011]
- The Gregory Mantell Show -- Anti-Aging - August 27th, 2011 [August 27th, 2011]
- The Longevity Gambit - August 28th, 2011 [August 28th, 2011]
- The Longevity Revolution Highlights - August 28th, 2011 [August 28th, 2011]
- David Wolfe Longevity Now Program Jason Wrobel Raw Food Superfood Smoothie Demo Part 1 - August 29th, 2011 [August 29th, 2011]
- Longevity - No Surrender (feat. 2Mex) - August 29th, 2011 [August 29th, 2011]
- Longevity "Living to be 100" - August 31st, 2011 [August 31st, 2011]
- 100 Day Juice Feast #55 Longevity Now - August 31st, 2011 [August 31st, 2011]
- Longevity and Aging in Humans - September 2nd, 2011 [September 2nd, 2011]
- The Longevity Factor: Joseph Maroon - September 3rd, 2011 [September 3rd, 2011]
- Longevity 2 - September 3rd, 2011 [September 3rd, 2011]
- Longevity 1 - September 6th, 2011 [September 6th, 2011]
- David Wolfe Longevity Now Program Jason Wrobel Raw Food Superfood Smoothie Demo Part 2 - September 6th, 2011 [September 6th, 2011]
- Generation Ageless: Longevity and the Boomers - September 9th, 2011 [September 9th, 2011]
- Longevity 'Tantrum' Official Video - September 11th, 2011 [September 11th, 2011]
- Dr. Oz on Living Longer - September 11th, 2011 [September 11th, 2011]
- DO NOT BUY Longevity - September 12th, 2011 [September 12th, 2011]
- World's oldest man reveals longevity secret - September 14th, 2011 [September 14th, 2011]
- Ancient Longevity Exercises - September 14th, 2011 [September 14th, 2011]
- PEDIGREEĀ® Commercial: Healthy Longevity - September 15th, 2011 [September 15th, 2011]
- Longevity Music Promo #1.mov - September 15th, 2011 [September 15th, 2011]
- SENS5 - 100 Plus: How the Coming Age of Longevity Will Change Everything - Part 1 - September 20th, 2011 [September 20th, 2011]
- Confirmed Dedicated Servers For MW3 PC - Longevity of Shooters - September 23rd, 2011 [September 23rd, 2011]
- Art Of Longevity - September 24th, 2011 [September 24th, 2011]
- harbor freight stick electrodes and longevity plasma / welder - September 25th, 2011 [September 25th, 2011]
- Super Model at 70 - Longevity Secrets from Sunny Griffin - Part 2 - September 27th, 2011 [September 27th, 2011]
- The Longevity Project, Howard Friedman and Leslie Martin - 9781594630750 - September 28th, 2011 [September 28th, 2011]
- Bee Pollen Benefits Longevity in Humans #48 - September 29th, 2011 [September 29th, 2011]
- David Wolfe Longevity Now Program Jason Wrobel Raw Food Superfood Smoothie Demo Part 3 - September 30th, 2011 [September 30th, 2011]
- David Wolfe's Longevity Now Experience Part 1 Jason Andrew Wrobel Raw Food Demo - October 1st, 2011 [October 1st, 2011]
- Ayurveda - October 4th, 2011 [October 4th, 2011]
- J-Live - Longevity (Digiri Blend) - October 4th, 2011 [October 4th, 2011]
- J-Live - Longevity - October 4th, 2011 [October 4th, 2011]
- tig welder / plasma cutter multi process longevity LC-518d welding machine - October 4th, 2011 [October 4th, 2011]
- Longevity Secrets. - October 4th, 2011 [October 4th, 2011]
- harborfreight 110 80amp welder vs. Longevity 110 220 140amp welder - October 4th, 2011 [October 4th, 2011]
- How Do You Define Longevity? - October 4th, 2011 [October 4th, 2011]
- Supermodel at 70 -- Longevity Secrets from Sunny Griffin - Part 1 - October 4th, 2011 [October 4th, 2011]
- Integrated Decalcification Longevity Health Program - October 5th, 2011 [October 5th, 2011]
- Looking for fun ideas for your reception? Check out the longevity dance. - October 5th, 2011 [October 5th, 2011]
- Longevity Now Conference with Be*Live - October 5th, 2011 [October 5th, 2011]
- Auth Method of Therapeutic Massage - October 5th, 2011 [October 5th, 2011]
- Longevity Aging - October 5th, 2011 [October 5th, 2011]
- Anti-Aging Breakthrough from sexuality to longevity! - October 5th, 2011 [October 5th, 2011]
- 100 Day Juice Feast #83 Longevity Secrets To Live past 100 - October 6th, 2011 [October 6th, 2011]
- Insant Health: The Shaolin Qigong Workout For Longevity - October 6th, 2011 [October 6th, 2011]
- Mindful Longevity Through Intended Evolution Fitness (FIT-150) - October 7th, 2011 [October 7th, 2011]
- 7.3L LONGEVITY EGTs THE SILENT KILLER - October 7th, 2011 [October 7th, 2011]
- harborfreight welder 80 amp inverter longevity stick/mig machine - October 7th, 2011 [October 7th, 2011]
- Structured Water Unit for Healthy Water, Longevity and A Greener Environment - October 7th, 2011 [October 7th, 2011]
- AFC Longevity Conference Performance 2011 - October 9th, 2011 [October 9th, 2011]
- Longevity's Short Time Span - October 9th, 2011 [October 9th, 2011]
- 3: Battery Longevity | Ask Alexandra | Chevrolet - October 9th, 2011 [October 9th, 2011]
- Pina LoGiudice, ND, LAc, on The Dr. Oz Show - New Superfood for Longevity - October 10th, 2011 [October 10th, 2011]
- Joe Scarborough Says All The GOP Frontrunners - 'Have Longevity As The Number Three In Al-Qaeda' - Video - October 13th, 2011 [October 13th, 2011]
- 7.3L LONGEVITY AUTO TRANS SERVICE 1 OF 4 - Video - October 13th, 2011 [October 13th, 2011]
- 7.3L LONGEVITY INJECTION TUNE UP 1 OF 4 - Video - October 13th, 2011 [October 13th, 2011]
- 7.3L LONGEVITY LEAKS 1 OF 2 - Video - October 13th, 2011 [October 13th, 2011]
- 7.3L LONGEVITY INJECTION TUNE UP 2 OF 4 - Video - October 13th, 2011 [October 13th, 2011]
- Longevity Secrets From Blue Zones' Dan Buettner - Video - October 14th, 2011 [October 14th, 2011]
- Qi Gong 10 symbols of Longevity Exercises 1-6 - Video - October 15th, 2011 [October 15th, 2011]
- How To Stay Healthy And Maintain Longevity Up To 150 - Video - October 15th, 2011 [October 15th, 2011]
- "Genetic and Genomic Analysis of C. elegans Longevity Pathways" - Prof. Gary Ruvkun - Video - October 15th, 2011 [October 15th, 2011]
- Integrated Decalcification Longevity Health Program - Gabriel Cousens, MD - Video - October 16th, 2011 [October 16th, 2011]
- 6.0L LONGEVITY EGTs THE SILENT KILLER - Video - October 16th, 2011 [October 16th, 2011]
- David Wolfe's Longevity Conference Day 1, episode #546 - Video - October 16th, 2011 [October 16th, 2011]
- 7.3L LONGEVITY LEAKS 2 OF 2 - Video - October 16th, 2011 [October 16th, 2011]
- 7.3L LONGEVITY INJECTION TUNE UP 4 OF 4 - Video - October 16th, 2011 [October 16th, 2011]
- 100 Year Old Woman: SECRET OF LONGEVITY! - Video - October 16th, 2011 [October 16th, 2011]
- The importance of addressing longevity risk - Video - October 16th, 2011 [October 16th, 2011]
- I The Breather - Longevity - Video - October 16th, 2011 [October 16th, 2011]
- 7.3L LONGEVITY INJECTION TUNE UP 3 OF 4 - Video - October 17th, 2011 [October 17th, 2011]
- Employees to receive over $6 million in longevity pay - Video - October 18th, 2011 [October 18th, 2011]
- In Time "The Secret of Longevity" Movie Clip Official 2011 [HD] - Justin Timberlake - Video - October 20th, 2011 [October 20th, 2011]
- How to be a longevity expert #154 - Video - October 24th, 2011 [October 24th, 2011]
- Tibetan Chant : Lama Gyurme - Longevity prayer to Kalu Rinpoche - Video - October 24th, 2011 [October 24th, 2011]
- WP...Longevity (2011 Clan Vid Teaser) - Video - October 25th, 2011 [October 25th, 2011]
- Longevity Weldpro LS-160P Plasma Cutter Welder CNC demo cut. - Video - October 26th, 2011 [October 26th, 2011]
- Sonia Arrison on "How the Coming Age of Longevity Will Change Everything" at Singularity Summit 2011 - Video - October 26th, 2011 [October 26th, 2011]
- Uncle Lester's Secrets of Longevity - Video - October 26th, 2011 [October 26th, 2011]