Discover The Palm Beaches has launched two new websites, HolaPalmBeach.com and OlaPalmBeach.com to help boost tourist visitation from Latin America.

The websites are part of the Palm Beach County tourism bureau's interactive digital campaign that launched last summer targeting Colombia and Brazil.

The two countries were identified as top international growth markets for tourist visitation to Florida.

The message of the campaign is: "Visit The Palm Beaches and discover the best way to experience Florida."

The Spanish and Portuguese language websites feature information on accommodations, shopping, fining dining, family attractions and outdoor activities found in the destination.

The campaigns goal is to increase awareness and consideration of The Palm Beaches as a top vacation destination among Latin American travelers, Jorge Pesquera, the tourism bureaus president and CEO, said in a news release.

Nearly 800 flights per month arrive in South Florida from those two markets. We want to ensure these visitors learn how close we are to Miami and Orlando and how easy it is to get here, Pesquera said.

asatchell@tribpub.com, 954-356-4209 or Twitter@TheSatchreport

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Tourism bureau launches Spanish, Portuguese websites