The internet has gone wild over President Trump's 'Star Trek' redesign of the Space Force logo (above right), which was unveiled on Friday 24 January. Reactions to the design have judged it as a hilarious rip off of the fictional Starfleet's logo (above left), and it's true that the new Space Force insignia is extraordinarily similar to that found on the uniforms of the Starfleet personnel. But is it really that simple?
We're somewhat disappointed to point out that the logo redesign may not be as ridiculous as we first thought. Or at least, it looks as if Trump wasn't the first one to emulate the Star Trek logo, anyway. (See our logo design tips for how to craft a unique logo that won't be accused of plagiarism.)
John Noonan tweeted the above just after the Space Force furore began, alerting the Twittersphere to the fact that the logo already looked a lot like the Starfleet Command one from Star Trek. The Space Force emblem is the same as it has been since 1982 (when the Government department was called Air Force Space Command the name changed to Space Force in 2019), the starry background is reminiscent of the original, and there are still loops circling it.
The reduction of the number of loops from four to one definitely emulates the design of the Starfleet logo, that's for sure. But there's more precedent to this design in the history of US space branding, which may let the current incarnation off the hook.
The image above (from this SlashGear article which examines the origins of the various logo incarnations in more detail) shows that the single loop is a proud part of the NASA logo. And different numbers of loops can be found in all of the US Space Command insignia, dating back to 1985.
The circling typography is also in the Space Command logo, though the font and placement is definitely more Star Trek than it has been previously.
So who copied who? Well, the Starfleet logo was actually first found in... drumroll please... 1996. In fact, according to Ex Astris Scientia, the Star Trek Sticker book contains an inscription from Mike Okuda (a graphic designer who worked on Star Trek and created the insignia) that states: "The Starfleet Command seal was first seen on 'Homefront' (DS9) and later in 'In the Flesh' (VGR), although the agency itself, of course, dates back to the original Star Trek series. The symbol was intended to be somewhat reminiscent of the NASA emblem."
The US government branding existed first, and Star Trek emulated it intentionally. However, the current Space Force incarnation is clearly the most like the Star Trek insignia out of all the previous versions, and it could definitely be argued that Trump and his team should have noticed. The design definitely takes parts of the previous logos and puts them together in a decidedly Star Trek-like fashion.
Maybe it's a deliberate branding decision (note: the government says it isn't). Playing with the connotations of futuristic space travel, and enhancing a link between popular culture and the government is sure to invoke strong feeling from the public whether positive or negative. In either case, it's one of those controversial branding moments that's got people talking and just before an election, too.
Read more:
The rest is here:
Space Force logo furore is a massive overreaction - Creative Bloq
- A Real Life Hibernation Chamber is Being Made For Deep Space Travel - Futurism - February 7th, 2017 [February 7th, 2017]
- Humans to be FROZEN IN TIME for space travel as scientists move to COLONISE other planets - Express.co.uk - February 7th, 2017 [February 7th, 2017]
- Space flight changes astronauts' brains, research reveals - Fox News - February 7th, 2017 [February 7th, 2017]
- Space travel changes DNA, study finds - STLtoday.com - February 7th, 2017 [February 7th, 2017]
- Space travel visionaries solve the problem of interstellar slowdown ... - Science Daily - February 7th, 2017 [February 7th, 2017]
- Quantum Entanglement May Be Key To Long Distance Space Travel Ex Lockheed Exec Said It's Already Happening - Collective Evolution - February 7th, 2017 [February 7th, 2017]
- Is This Buzz Aldrin-Inspired Locomotive The Future Of Space Travel? - Forbes - February 7th, 2017 [February 7th, 2017]
- Celestial bodies: The Kelly twins offer a vital sign for space travel ... - Pittsburgh Post-Gazette - February 7th, 2017 [February 7th, 2017]
- Space travel visionaries solve the problem of interstellar slowdown at Alpha Centauri - Phys.Org - February 7th, 2017 [February 7th, 2017]
- Newspaper review: Heartthrob and space travel in Wednesday's papers - BBC News - February 8th, 2017 [February 8th, 2017]
- Another View: NASA's Twins Study offers vital sign for space travel - Press Herald - February 8th, 2017 [February 8th, 2017]
- Piece of tragic shuttle history gets a second chance at space travel - WQAD.com - February 9th, 2017 [February 9th, 2017]
- Meet Shawn Pandya, The Third Indian-Origin Woman To Space-Travel - Huffington Post India - February 9th, 2017 [February 9th, 2017]
- Shawna Pandya clears the air on rumours of space travel - Daily News & Analysis - February 10th, 2017 [February 10th, 2017]
- The Expanse and Frankie Adams: Meet the Kiwi who's conquered space travel - Stuff.co.nz - February 10th, 2017 [February 10th, 2017]
- Did a CSU study find that space travel makes you younger? Not so ... - The Denver Post - February 10th, 2017 [February 10th, 2017]
- Twins study offers valuable data on space travel - Herald-Whig - - Herald-Whig - February 10th, 2017 [February 10th, 2017]
- The Expanse and Frankie Adams: Meet the Kiwi who's conquered space travel - Waikato Times - February 11th, 2017 [February 11th, 2017]
- Kelly twins offer a vital sign for space travel - San Angelo Standard Times - February 11th, 2017 [February 11th, 2017]
- Lacoste delves into the world of space travel at New York Fashion Week as Baptista honours founder's lesser-known ... - Evening Standard - February 11th, 2017 [February 11th, 2017]
- NASA's Irish Twins Study reveals first results of space travel on humans - IrishCentral - February 12th, 2017 [February 12th, 2017]
- Starbound to revamp space travel in future update - PC Gamer - February 12th, 2017 [February 12th, 2017]
- How Does Long-Term Space Travel Affect Humans? - Voice of America - February 13th, 2017 [February 13th, 2017]
- A VR Company is Attempting to Make Holographic Videos for Space Travel - Mobile Magazine - February 15th, 2017 [February 15th, 2017]
- Two-Time Space Traveling Astronaut to Speak at Black History ... - Patriots Point - February 16th, 2017 [February 16th, 2017]
- Make space travel great again: NASA, heeding Trump, may add astronauts to a test flight moon mission - National Post - February 16th, 2017 [February 16th, 2017]
- In recently unearthed essay, Winston Churchill anticipated space travel and extraterrestrial life - The Providence Journal - February 16th, 2017 [February 16th, 2017]
- Twins in space: intergalactic travel could change DNA - The Student - February 17th, 2017 [February 17th, 2017]
- An unearthed essay reveals Winston Churchill anticipated space travel and aliens - Stuff.co.nz - February 17th, 2017 [February 17th, 2017]
- Focus Friday: The necessity of space travel - The Daily Cougar - February 17th, 2017 [February 17th, 2017]
- NASA announces $2m investment on technology advancement for deep space travel - WDSU New Orleans - February 17th, 2017 [February 17th, 2017]
- Focus Friday: The necessity of space travel - The Daily Cougar - The Daily Cougar - February 18th, 2017 [February 18th, 2017]
- Ask Ethan: How Can I Travel Through Space Without Getting Into Trouble? - Forbes - February 18th, 2017 [February 18th, 2017]
- Do You Have The Right Personality For Long-Term Space Travel ... - Seeker - February 18th, 2017 [February 18th, 2017]
- In recently unearthed essay, Winston Churchill anticipated space travel and extraterrestrial life - Washington Post - February 18th, 2017 [February 18th, 2017]
- UK bids to be world leader in Space travel by 2020 - Daily Star - February 20th, 2017 [February 20th, 2017]
- Know before you fly: privatized space travel - Observer Online - February 21st, 2017 [February 21st, 2017]
- You could fly to SPACE from the UK within three years as plans are for space port are unveiled - The Sun - February 21st, 2017 [February 21st, 2017]
- Cosmic cinema: spurring interest in real-life space travel? - Miami Student - February 22nd, 2017 [February 22nd, 2017]
- Commercial space travel could be ready as early as 2020 - New York Post - February 22nd, 2017 [February 22nd, 2017]
- This Finnish startup democratizes space travel and it just raised over 3 million to find the next 'Slumdog ... - Business Insider Nordic - February 23rd, 2017 [February 23rd, 2017]
- Commercial space travel WITHIN THREE YEARS on flights to launch from BRITAIN - Express.co.uk - February 23rd, 2017 [February 23rd, 2017]
- Katherine Johnson led African American efforts in space travel - Farm and Dairy - February 23rd, 2017 [February 23rd, 2017]
- Space travel is measured in light years, but what's a light year anyway? - MyStatesman.com - February 23rd, 2017 [February 23rd, 2017]
- TRAPPIST-1: How Long Would It Take to Fly to 7-Planet System? - Space.com - February 24th, 2017 [February 24th, 2017]
- NASA Looking for Bright Ideas to Help With Space Travel - Tech.Co - February 24th, 2017 [February 24th, 2017]
- The history of space travel encapsulated - Fairfaxtimes.com - February 25th, 2017 [February 25th, 2017]
- SpaceX's reusable rockets make space travel much cheaper - The ... - CMU The Tartan Online - February 27th, 2017 [February 27th, 2017]
- Stars align for space travel at memorable Oscars ceremony - Siliconrepublic.com - February 28th, 2017 [February 28th, 2017]
- FSU researcher to lead US-Russia project on health, space travel - Florida State News - February 28th, 2017 [February 28th, 2017]
- Crowding the cosmos: space travel turns private - The Student - March 1st, 2017 [March 1st, 2017]
- Forget SpaceX: 10 companies that will change space travel in 2017 & 2018 - Geektime - March 2nd, 2017 [March 2nd, 2017]
- Safe space travel: Protecting alien worlds from earthlings - and vice versa - Deutsche Welle - March 2nd, 2017 [March 2nd, 2017]
- Watch: 'Black Holes' A Satirical Comedy About Space Travel From Sundance 2017 - Konbini US - March 3rd, 2017 [March 3rd, 2017]
- Doctor Launches Vision Quest To Help Astronauts' Eyeballs - NPR - March 4th, 2017 [March 4th, 2017]
- Beyond Earth talking about space travel - Alaska Public Radio Network - March 4th, 2017 [March 4th, 2017]
- Would You Book A Flight To The Moon? - The Alternative Daily (blog) - March 6th, 2017 [March 6th, 2017]
- Colorado Likely To Benefit From Privatized Space Travel - CBS Local - March 6th, 2017 [March 6th, 2017]
- NEC develops reliable FPGAs for space travel - Electronics Weekly - Electronics Weekly - March 8th, 2017 [March 8th, 2017]
- 4 Entrepreneurs Changing the Way We Think About Space Travel - Tech.Co - March 9th, 2017 [March 9th, 2017]
- Why Space Travel Can Be Absolutely Disgusting - Live Science - March 9th, 2017 [March 9th, 2017]
- EDITORIAL: Exploring private space travel - Indiana Daily Student - March 11th, 2017 [March 11th, 2017]
- Harvard Scientists Theorize That Fast Radio Bursts Come From Alien Space Travel - Popular Mechanics - March 11th, 2017 [March 11th, 2017]
- Space Exploration: US congress approves $19.5 billion for NASA to get humans to Mars by 2033 - NTA News - March 11th, 2017 [March 11th, 2017]
- MIT Conference To Focus On Space Travel For The Public - CBS Boston / WBZ - March 11th, 2017 [March 11th, 2017]
- Reusing rockets is best way to advance space travel, SpaceX officer tells symposium attendees - Colorado Springs Gazette - April 8th, 2017 [April 8th, 2017]
- How space travel leads to cognitive shifts in awareness | Life and ... - The Guardian - April 8th, 2017 [April 8th, 2017]
- Cheap space travel, electric cars and a whirlwind love life love life... the billionaire genius inventing our future - Mirror.co.uk - April 8th, 2017 [April 8th, 2017]
- Reusable rockets key for space travel industry - Alamogordo Daily News - April 8th, 2017 [April 8th, 2017]
- Is this massive airplane the future of space travel? One billionaire thinks so. - SOFREP (press release) (subscription) - June 6th, 2017 [June 6th, 2017]
- spotlight - NYCAviation - June 6th, 2017 [June 6th, 2017]
- BBC commissions documentary about commercial space travel fronted by Brian Cox - Radio Times - June 6th, 2017 [June 6th, 2017]
- The Physics of Interstellar Travel : Explorations in ... - June 6th, 2017 [June 6th, 2017]
- Mars rover scientist, SpaceX engineer join NASA astronaut corps - Reuters - June 7th, 2017 [June 7th, 2017]
- How SpaceX Launched a Chinese Experiment Into Space, Despite US Ban - Foreign Policy (blog) - June 7th, 2017 [June 7th, 2017]
- 'Blast Camp' gives students lessons on space travel - Fremont News Messenger - June 7th, 2017 [June 7th, 2017]
- IKEA looks to space travel for new micro-living furniture collection - Dezeen - June 7th, 2017 [June 7th, 2017]
- HPE's next frontier: Space travel & memory-driven computing - IT Brief Australia - June 8th, 2017 [June 8th, 2017]
- 20 Out-Of-This-World Companies Working On Space Travel Technologies - Interesting Engineering - June 12th, 2017 [June 12th, 2017]
- Here's how space travel is helping keep you healthy - Eyewitness News - June 12th, 2017 [June 12th, 2017]