COLUMBUS, Ohio--(BUSINESS WIRE)--Root Insurance, a company driven to make insurance more fair, is announcing a partnership with Bubba Wallace, an athlete unapologetically driven to make positive change. The partnership kicks off today with the launch of the Unapologetic campaign, celebrating the progress Bubba is leading in NASCAR and the growth it is creating for the sport.

Getting to know Bubba Wallace and what he stands for made this partnership one that we couldnt pass up, said Alex Timm, Root Co-Founder and CEO. He is dedicated to standing up for what is right, even when it involves facing adversity. Root was created to make car insurance more fairstanding up against the established industry that priced more on demographics than driving behavior. We are proud to support Bubba Wallace.

Root Insurance is doing what is right and making insurance more fair, and I am proud to partner with a company making a difference, said Wallace. I stand firmly with the goal of eliminating bias from insurance, and I truly believe we can work together to help make the world a better place.

This is Roots first national athletic sponsorship, and the companys first foray into sports marketing.

About Root Insurance

Root, Inc. is the parent company of Root Insurance Company. We are a technology company revolutionizing personal insurance with a pricing model based upon fairness. Our modern, mobile-first customer experience is designed to make insurance simple.

Root is headquartered in Columbus, Ohio, with renters insurance available in Arkansas, Missouri, Ohio, Georgia, Kentucky, Nevada, Tennessee, and Utah, and auto insurance currently available to drivers in Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.

For more information, visit https://www.joinroot.com and get a free quote. Sign up online or download the app.

About Bubba Wallace

Wallace, a six-time NASCAR national series winner, first made news headlines in 2013 when he became the first Black driver in nearly 50 years to win a NASCAR national series race and again in 2018 when he joined the NASCAR Cup Series full-time with Richard Petty Motorsports. As the sport's lone Black driver, Bubba has played a critical part in NASCAR's push for inclusion and equality, including its ban of the Confederate flag at races.

Go here to see the original:

Root Insurance Partners with Bubba Wallace in a Celebration of Progress - Business Wire