Ad will collapse in seconds CLOSE public health May 18, 2017 05/18/2017 8:00 am By Jesse Singal Share
To a certain approximation, awareness is overrated: That is, as a general rule, educating people about problems in the world is unlikely to nudge their behavior or their views all that significantly. But there are exceptions to that rule, and one of the more interesting classes of exceptions occurs when theres a big, high-profile event that focuses a lot of media attention on a particular problem.
John Ayers, a San Diego State University computational epidemiologist with a behavioral-science bent, has done a lot of work with his colleagues studying the effects of these events on Google search terms. One such example came in November 2015, when Charlie Sheen announced on the Today show that he was HIV-positive, and that the treatment he had received for the virus had rendered it undetectable in his blood. It was one of those media events that focused a huge amount of attention on one public figure and one very important public-health issue.
And it left a behavioral mark at least on Google. A few months later, in a JAMA Internal Medicine study that Science of Us covered, Ayers and his colleagues found that Sheens announcement appeared to have caused a massive uptick in Google searches pertaining to HIV testing and condoms. As I noted at the time, such a search spike suggested, but didnt prove on its own, that Sheens high-profile interview may have saved some lives by leading some people to change their behavior: The big question, of course, is what percentage of these searches will lead to action to the querier getting tested or having safer sex.
Thats what Ayers and his colleagues sought to find out for a new study just published in Prevention Science. Rather than just examine search-term volume, the researchers looked at sales data for OraQuick, which is apparently the only rapid-result HIV testing kit available in the United States.
Sure enough:
Thats a big jump. And it lends a lot of credence to the idea that some high-profile events really can cause massive, albeit probably temporary, changes in behavior sometimes, as in this case, life-saving ones. So maybe its time for a parenthetical addendum: Awareness is overrated (usually).
Whole Foods Would Look a Lot Different If It Were Science-Based
How to Predict If a Borrower Will Pay You Back
Why Some Women Arent Excited About Leadership Positions
Turns Out Nazis Have Some Pretty Wrong Views About Genetics
This Is What Happens to Your Brain When You Read Poetry
An MIT Scientist Claims That This Pill Is the Fountain of Youth
How Neuroscientists Explain the Mind-Clearing Magic of Running
So Apparently There Are 4 Kinds of Introversion
How Exercise Shapes You, Far Beyond the Gym
5 Leading Theories of What Dreams Actually Are
Most Popular Video On Science of Us
A new study found that when you pair two disagreeable people together, they both get what they want and have more fun in the process.
A new study looks at the sales of an at-home HIV-testing kit and finds some very encouraging results.
The psychology of how we choose who to leave out.
Research suggests that sexism in hiring cant explain the entire gender gap in leadership positions theres other stuff going on, too.
Just about everyone, everywhere, is a complicated mutt, and stories about pure bloodlines are almost always false.
Labels like organic and natural are impossibly vague and often misleading.
Most adults can do a decent job of understanding other peoples internal mental states. Not the leader of the free world.
Or its about to be, at least. Thats just the life cycle of any fad.
It might seem counterintuitive to advertise a place for injection-drug users to shoot up, but theres smart public-health reasoning behind the idea.
Not exactly, but theres some merit to the myth.
Time to find another hangover remedy.
A realization about monogamy that should make anyone getting married feel a little more hopeful.
Its a mixed bag.
The science behind a common-sense piece of advice.
Giving your mind time to wander is a key part of creativity.
Theres a bit of dissent within the American Psychological Association about the role of video games in contributing to violence.
A new TEDx video sums up the research of Bella DePaulo, a social psychologist who has been chipping away at the many myths surrounding marriage.
No matter how long they live in a loud urban environment.
The WHO and the CDC offer different recommendations for proper handwashing technique. Which is right?
Drinking with the author of Cork Dork, a new book about the obsessive world of wine.
Continued here:
More Evidence That Charlie Sheen's 2015 HIV Announcement Saved Lives - New York Magazine
- Dan Ariely: It’s OK to cheat and steal (sometimes) - April 7th, 2010 [April 7th, 2010]
- Full Sail Behavioral Science Leadership Podcast - August 27th, 2011 [August 27th, 2011]
- Full Sail Behavioral Science Passion - August 27th, 2011 [August 27th, 2011]
- 13H Refutes CCHR: Industry of Death (Behavioral Science) - August 28th, 2011 [August 28th, 2011]
- College of Social and Behavioral Science - August 28th, 2011 [August 28th, 2011]
- GB: Behavioral Science Bill For Propaganda - August 29th, 2011 [August 29th, 2011]
- Criminal Minds - The Behavioral Science Part 2 - August 31st, 2011 [August 31st, 2011]
- Santhula Hospital - A clinical and research center for Nuero-behavioral Science - August 31st, 2011 [August 31st, 2011]
- Behavioral Science Self-Assesment Project - September 2nd, 2011 [September 2nd, 2011]
- Behavioral Science: OPTIMAN - September 3rd, 2011 [September 3rd, 2011]
- Forget the Cinderella effect: stepparents are just as likely to kill their biological children as their stepchildren - September 4th, 2011 [September 4th, 2011]
- The Behavioural Science Blog in 2010 - September 4th, 2011 [September 4th, 2011]
- introduction to behavioral science - September 4th, 2011 [September 4th, 2011]
- CSU's Behavioral Sciences Building - September 5th, 2011 [September 5th, 2011]
- Criminal Minds Season 2 - Backstage - Behavioral Science Real-life Criminal Minds (1 of 2) - September 6th, 2011 [September 6th, 2011]
- Behavioral Science: Goldielocks - September 6th, 2011 [September 6th, 2011]
- Dean Welcome Message - CalSouthern School of Behavioral Sciences - September 7th, 2011 [September 7th, 2011]
- Criminal Minds - The Behavioral Science Part 1 - September 9th, 2011 [September 9th, 2011]
- TEDx Bandung-Roby Muhamad-Socio Behavioural Science - September 14th, 2011 [September 14th, 2011]
- How Behavioral Science Applies to Marketing - Jason Anello - September 14th, 2011 [September 14th, 2011]
- Public Health Behavioral Science - September 15th, 2011 [September 15th, 2011]
- Full Sail Behavioral Science Video - September 15th, 2011 [September 15th, 2011]
- Introduction to Behavioural Science - September 15th, 2011 [September 15th, 2011]
- University of Arizona College of Social and Behavioral Sciences Commencement Speech - September 17th, 2011 [September 17th, 2011]
- Introduction to Behavioral Sciences OSPE - September 17th, 2011 [September 17th, 2011]
- Get to know NAU's College of Social and Behavioral Sciences - September 20th, 2011 [September 20th, 2011]
- 3 Minute Thesis 2010 runner-up - Will Harrison, Faculty of Social - September 24th, 2011 [September 24th, 2011]
- New Behavioral Sciences Building at Colorado State University - September 27th, 2011 [September 27th, 2011]
- Intro to Psych Statistics - September 28th, 2011 [September 28th, 2011]
- Why Do Voles Fall in Love? - September 29th, 2011 [September 29th, 2011]
- Behavioral Science: What problems do you have in your life? - September 30th, 2011 [September 30th, 2011]
- Behavioral Solutions for Climate - October 3rd, 2011 [October 3rd, 2011]
- College of Social and Behavioral Sciences (SBS) 2010 Senior Celebration - October 4th, 2011 [October 4th, 2011]
- Enhance Student Teaching Podcast - Full Sail University Behavioral Science Class - October 4th, 2011 [October 4th, 2011]
- Music and the Brain: Depression and Creativity Symposium - October 4th, 2011 [October 4th, 2011]
- Experiment Test - October 4th, 2011 [October 4th, 2011]
- Helen Palmer and The Enneagram - October 4th, 2011 [October 4th, 2011]
- Rapid Learning: Behavioral Science And Patient Treatment - Behavioral Physiolgy - October 4th, 2011 [October 4th, 2011]
- Meet Nicole in the Colorado State University Behavioral Sciences Building - October 4th, 2011 [October 4th, 2011]
- Life As A Full Sail Student Ep. 5 (Behavioral Science) - October 5th, 2011 [October 5th, 2011]
- Happy holidays from your friends in the College of Business and Behavioral Science - October 5th, 2011 [October 5th, 2011]
- Behavioral Science Jumping Hurdles Full Sail University - October 5th, 2011 [October 5th, 2011]
- Dr. Meera Narasimhan on Mental Illnesses - Part 1 - October 5th, 2011 [October 5th, 2011]
- Science needs you: Test your word power on iPhone / iPad with Science XL free app - October 5th, 2011 [October 5th, 2011]
- Definition of Culture - October 5th, 2011 [October 5th, 2011]
- OSP Presentation: Bou's Clues (University of Santo Tomas, Behavioral Science) - October 6th, 2011 [October 6th, 2011]
- Behavioral Sciences OSPE Part 7: Informational Care - October 6th, 2011 [October 6th, 2011]
- Criminal Minds Season 2: Behavioral Science - October 7th, 2011 [October 7th, 2011]
- Behavioral Science - York College CUNY - October 7th, 2011 [October 7th, 2011]
- Miswakology Behavioral Sciences - October 7th, 2011 [October 7th, 2011]
- Criminal Minds Season 2 - Backstage - Behavioral Science Real-life Criminal Minds (2 of 2) - October 11th, 2011 [October 11th, 2011]
- Behavioral Science (A Lesson In Self Control) - October 12th, 2011 [October 12th, 2011]
- BEHAVIORAL SCIENCE LECTURE 1 - Video - October 13th, 2011 [October 13th, 2011]
- TEDxGoodenoughCollege - Jan-Emmanuel De Neve - The Genetics of Happiness - Video - October 13th, 2011 [October 13th, 2011]
- Using Denial to Cope with Grief and Depression - Winifred Gallagher - Video - October 13th, 2011 [October 13th, 2011]
- How To Survive Full Sail University - Video - October 14th, 2011 [October 14th, 2011]
- Life Positive Expo 2008 Appreciate Inquiry with Dr. Wasundhara Joshi and R Sankarasubramanyan - Video - October 14th, 2011 [October 14th, 2011]
- Dr. Meera Narasimhan on Mental Illnesses - Part 3 - Video - October 14th, 2011 [October 14th, 2011]
- Learning and Memory - Video - October 16th, 2011 [October 16th, 2011]
- Behavioral Science Proposal - Video - October 17th, 2011 [October 17th, 2011]
- 13H Refutes CCHR: IOD (Chapter 7) Psychosurgery (1/2) - Video - October 23rd, 2011 [October 23rd, 2011]
- 13H Refutes CCHR: IOD (Chapter 8) Psychiatric Drugs (1/2) - Video - October 23rd, 2011 [October 23rd, 2011]
- OUTDATED : Psychology and Behavioral Sciences Collection - Video - October 24th, 2011 [October 24th, 2011]
- CSUDH College of Natural and Behavioral Sciences - October 24th, 2011 [October 24th, 2011]
- Behavioral Science - October 24th, 2011 [October 24th, 2011]
- Behavioral science project. ( just one part of it) - Video - October 24th, 2011 [October 24th, 2011]
- Ramp Modeling for Dickies (UST- Behavioral Science Presentation) - Video - October 24th, 2011 [October 24th, 2011]
- Search in Psychology and Behavioral Sciences - PSCY 2301 - Video - October 25th, 2011 [October 25th, 2011]
- Forgiveness: Jesus vs Behavioral Science - Video - October 25th, 2011 [October 25th, 2011]
- PsyD Graduate Discusses her Learning Experience at CalSouthern School of Behavioral Sciences - Video - October 25th, 2011 [October 25th, 2011]
- Behavioral Science Statistics: One Sample and Dependent t-te - Video - October 26th, 2011 [October 26th, 2011]
- Full Sail University Behavioral Science Self-Awareness Exercise - Video - October 26th, 2011 [October 26th, 2011]
- FBI Behavioral Science Unit Interview - Part 2 - Video - October 26th, 2011 [October 26th, 2011]
- Full Sail BS Lab 2 Proposal - Video - October 27th, 2011 [October 27th, 2011]
- Full Sail University-Behavioral Science- Jumping Hurdles Project - Video - October 27th, 2011 [October 27th, 2011]
- Being Human - Behavioral Science Project - Video - October 27th, 2011 [October 27th, 2011]
- Behavioral Sciences OSPE Part 3: Compliance - Video - October 27th, 2011 [October 27th, 2011]
- Behavioral Science Film Fest feat. BSA1D '09 - Video - October 28th, 2011 [October 28th, 2011]
- Dan Pink Plenary Speaker Landsdowne Residency, March 2010 - Video - November 7th, 2011 [November 7th, 2011]
- Psychology and Behavioral Sciences Collection - Video - November 8th, 2011 [November 8th, 2011]