In Chapter 2 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, "Start with Why" author Simon Sinek talks about his career transition from marketing consultant to author and inspirational speaker. It began by asking "Why Do People Do the Things They Do?". Sinek's direction then evolved beyond anthropology and marketing consulting into behavioral science - studying the brain, namely the Neo-Cortex and Limbic Brain.
Originally posted here:
How Anthropology Major Left Marketing to Write First Book - Simon Sinek - Video
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