Editor's note: This is part one of a four-part series that will be published throughout the week.
Consumer behavior has dramatically changed with the introduction of digital and mobile mediums. This is a change that has affected many industries and, while healthcare has been slower to adapt than others, were now shifting our focus to embrace consumerism.
Traditionally, healthcare has relied on connections among healthcare providers, payers, pharmaceutical or medical device companies and other auxiliary players, while still requiring the patient to manage their own care. The fragmentation of care caused by this delivery model has led to high-cost treatment rather than the prevention of disease through systematic, patient-specific interventions.
Legislation such as the Affordable Care and HITECH acts, as well as MACRA and increasing global sensitivities to a fragmented healthcare culture, have contributed to the shift toward value-based, consumer-focused care.
Under these initiatives, the healthcare industry has officially shifted focus to the patient while establishing a coordinated, cohesive effort among all health industry players to deliver more effective and efficient care. This model also transfers some responsibility of healthcare back to the patient, enabling them to make decisions for their own healthcare across various touchpoints. The high-level motivation behind granting patients access to their health information is the idea that involving them will make them more aware of their health risks and enable them to become more invested in improving their health.
Projections of global healthcare spend based off historical and current trends indicate an increase from 6 percent of a countrys GDP to almost 9 percent in 2030 and even 14 percent by 2060. The industry cant sustain that forecast, and providers, vendors and payers alike are being forced to find new ways to manage cost and mitigate risk.
Our industry is diligently working to understand and address the evolution of the healthcare consumer. However, it is still a reactive response. Instead, we need to proactively and strategically prepare for and manage the evolution.
The proliferation of smart devices, apps and wearables have the potential to empower individuals to manage their health before intervention is needed. Looking at the demographics of the U.S. market today, millennials have surpassed baby boomers as the nations largest living generation, making up nearly a quarter of the U.S. population.
Millennials are also changing their healthcare consumption habits: 41 percent said they view a doctor as the best source of health information, compared with 68 percent of respondents from other generations, according to a new survey by GHG/Greyhealth Group and Kantar Health. This generation has an appetite for digital resources and consumer-oriented apps that connect their transactions to their personal health journey in real-time.
While nearly the entire acute care market is live on an electronic health record system, government entities are also investing in digital records and contributing to the advancement of the consumer-oriented healthcare industry. The U.S. Department of Defense selected Cerners EHR to connect the health information of servicemembers across the world. This relationship will help Cerner enhance our offering for global consumers and identify opportunities to enhance data exchange among devices that undergo intermittent periods of connectivity.
Health systems are augmenting their strategies, too. Many are opening retail clinics in local community centers, building micro-hospitals and additional outpatient centers or incorporating new service lines heavily predicated on community involvement like sports medicine outreach.
As payment reform places a greater emphasis on patient satisfaction and value-based outcomes, many healthcare systems have reacted by adding C-suite executives who are solely focused on the patient experience. The emerging roles in health systems covering this important topic Chief Patient Officer, Chief Experience Officer, Chief Strategy Officer are charged to better connect with their patient populations by adopting best practices from other consumer-facing sectors like electronics and the hospitality industry.
Were seeing major consumer companies such as Apple, Google and Amazon investing in healthcare, national shopping chains opening retail clinics, health systems opening grocery stores and pharmaceutical companies developing apps for patients to track symptoms and improve compliance. These are just a few of the marketplace innovations and evolutions established as a result of this great consumer behavior shift.
Were still at the forefront of healthcares consumer evolution. To address our evolving regulatory environment, changing patient expectations and the onset of value-based care, health systems need to continue to adapt and engage with their patients as consumers and understand that consumers in this space will be empowered to dictate what constitutes as value going forward.
Read the original:
Healthcare industry, or consumer health industry? - Healthcare IT News
- How good is fish for your diet? - November 8th, 2009 [November 8th, 2009]
- What foods have both fiber and protein? - November 8th, 2009 [November 8th, 2009]
- Is There Evidence That Acupuncture Works? - November 8th, 2009 [November 8th, 2009]
- What are some good fiber foods? - November 8th, 2009 [November 8th, 2009]
- Can Green Tea fight HIV infection? - November 8th, 2009 [November 8th, 2009]
- Quality of GNC Supplements - November 8th, 2009 [November 8th, 2009]
- The Gene Smart Diet - November 8th, 2009 [November 8th, 2009]
- Tips for eating in a vegetarian lifestyle - November 8th, 2009 [November 8th, 2009]
- Regarding the Starting of a new diet regimen - November 8th, 2009 [November 8th, 2009]
- Thoughts on Dropping Weight - November 8th, 2009 [November 8th, 2009]
- What do doctors think about vitamin E supplements? - November 8th, 2009 [November 8th, 2009]
- What herbs or supplements are commonly used for depression? - November 8th, 2009 [November 8th, 2009]
- Is there a safe way to lose a lot of weight? - November 8th, 2009 [November 8th, 2009]
- Diets that promise you will lose weight - November 8th, 2009 [November 8th, 2009]
- Are Fish Toxins Linked to Diabetes? - November 8th, 2009 [November 8th, 2009]
- Can Plastic Surgery Help Migraines? - November 8th, 2009 [November 8th, 2009]
- Weight Loss Surgery Eradicates Diabetes Symptoms - November 8th, 2009 [November 8th, 2009]
- Found: A Gene That Controls Fat Cells - November 8th, 2009 [November 8th, 2009]
- Sugars and Starches, what's the difference? - November 8th, 2009 [November 8th, 2009]
- Improving your health with a serving of nuts? - November 8th, 2009 [November 8th, 2009]
- Is Your Diet Causing You To Be Depressed? - December 13th, 2009 [December 13th, 2009]
- Placebo Effect: Magnetic Bracelet Therapy - December 13th, 2009 [December 13th, 2009]
- Does serotonin promote sleep? - December 13th, 2009 [December 13th, 2009]
- Decreased energy levels - Overeating, Sleep, Nutrition - February 1st, 2010 [February 1st, 2010]
- When will the body begin to cannibalize muscle tissue? - February 7th, 2010 [February 7th, 2010]
- Foods that are high in antioxidants - February 7th, 2010 [February 7th, 2010]
- Editorial: Reduce health care costs by cutting administrative overhead - April 1st, 2012 [April 1st, 2012]
- Health Care Winners: Centene, Onyxx - April 25th, 2012 [April 25th, 2012]
- Dan Morain: Nurses union puts politics ahead of health - April 25th, 2012 [April 25th, 2012]
- What's next if Obamacare falls? - April 25th, 2012 [April 25th, 2012]
- Global Managed Health Care Services Industry - April 25th, 2012 [April 25th, 2012]
- Immigration Fight Echoes Health-Care Case at High Court - April 25th, 2012 [April 25th, 2012]
- Medical Centers Lead Workplace Wellness Effort - April 25th, 2012 [April 25th, 2012]
- The next health care overhaul? Look to employers - April 25th, 2012 [April 25th, 2012]
- Capital BlueCross Hosts Community Health Care Forums Focused on Managing Costs While Maintaining Quality - April 25th, 2012 [April 25th, 2012]
- County committee to look at area health care - April 25th, 2012 [April 25th, 2012]
- President Obama Calls on Students to Tell Congress: #DontDoubleMyRate - Video - April 25th, 2012 [April 25th, 2012]
- Sen. Coburn: Competition in Health Care to Allocate Resources - Video - April 25th, 2012 [April 25th, 2012]
- Jesse Kelly health care - Video - April 25th, 2012 [April 25th, 2012]
- PHC Vision Statement (short version) - Video - April 30th, 2012 [April 30th, 2012]
- The Bioeconomy Blueprint Panel - Video - April 30th, 2012 [April 30th, 2012]
- Providence Health Care's Vision Statement - Video - April 30th, 2012 [April 30th, 2012]
- Department of Health and Human Services: Minority Health Blogger Townhall - Video - April 30th, 2012 [April 30th, 2012]
- Health care worker accused of stealing identities of brain i - Video - April 30th, 2012 [April 30th, 2012]
- Health Care Reform, Part 1 of 3 | KYVE Insiders Roundtable - Video - April 30th, 2012 [April 30th, 2012]
- Health Care Reform: The ACA and Beyond - Video - April 30th, 2012 [April 30th, 2012]
- Is Broccoli Like Health Insurance? - Video - April 30th, 2012 [April 30th, 2012]
- Did Obama make a mistake on health care? - Video - April 30th, 2012 [April 30th, 2012]
- How Democrats Lie About Health Care - Video - April 30th, 2012 [April 30th, 2012]
- Toobin on Health Care: This was a "judicial hissy-fit" - Video - April 30th, 2012 [April 30th, 2012]
- President Obama says health care law will stand - Video - April 30th, 2012 [April 30th, 2012]
- Obama Defends Health Care Law From 'Judicial Activism' - Video - April 30th, 2012 [April 30th, 2012]
- Obama Healthcare Individual Mandate - Video - April 30th, 2012 [April 30th, 2012]
- President Obama attacks Supreme Court on health care - Video - April 30th, 2012 [April 30th, 2012]
- Raw Audio: High Court Dissects Health Care Act - Video - April 30th, 2012 [April 30th, 2012]
- Health care on trial - Video - April 30th, 2012 [April 30th, 2012]
- Final Day of Health Care Law Arguments Before Supreme Court - Video - April 30th, 2012 [April 30th, 2012]
- Feds to put up $1.9B for Oregon health overhaul - May 4th, 2012 [May 4th, 2012]
- Scuttling health care act will freeze Medicare, White House warns - May 4th, 2012 [May 4th, 2012]
- U.S. Health Care Spending High, But Quality Lags: Report - May 4th, 2012 [May 4th, 2012]
- Yes, the Health-Care Mandate Is About Liberty - May 4th, 2012 [May 4th, 2012]
- Health center gets $1M federal grant - May 4th, 2012 [May 4th, 2012]
- Health-care reform panel considers exchange options for Va. - May 4th, 2012 [May 4th, 2012]
- Hmong health care gap focus of Healthy House dinner - May 4th, 2012 [May 4th, 2012]
- Walsh-led health bill to be unveiled - May 4th, 2012 [May 4th, 2012]
- Ontario health system confusing for ailing seniors, study finds - May 4th, 2012 [May 4th, 2012]
- 'Health Care Deserts' More Common in Black Neighborhoods - May 5th, 2012 [May 5th, 2012]
- With federal money, Oregon kicks health care reform into high gear - May 5th, 2012 [May 5th, 2012]
- Nurse practitioners tackling more 'doctor' tasks - May 5th, 2012 [May 5th, 2012]
- Konza Prairie Health Center Receives $4.5 Million Grant - May 5th, 2012 [May 5th, 2012]
- Alberta wages hurting Sask. health care - May 5th, 2012 [May 5th, 2012]
- House releases plan to cut growth of Massachusetts health spending in half - May 5th, 2012 [May 5th, 2012]
- Mass. House Will Unveil Bill Seeking To Rein In Health Costs - May 5th, 2012 [May 5th, 2012]
- President Obama Welcomes the Kentucky Wildcats - Video - May 5th, 2012 [May 5th, 2012]
- President Obama Speaks on College Affordability - Video - May 5th, 2012 [May 5th, 2012]
- My First Job: Gene Sperling - Video - May 5th, 2012 [May 5th, 2012]
- Health-care costs worry near-retirees - May 7th, 2012 [May 7th, 2012]
- Massachusetts Institutes Health-Care Price Controls. Is America Next? - May 7th, 2012 [May 7th, 2012]
- Massachusetts Moves Toward Health-Care Price Controls. Is America Next? - May 7th, 2012 [May 7th, 2012]
- GOP plan boosts Pentagon, cuts social programs - May 7th, 2012 [May 7th, 2012]