Holly Fletcher, The (Nashville) Tennessean 11:11 p.m. EST February 25, 2015

The Tennessean staff is kicking off #TNfit, a month-long project in which staff will use the Streaks for Small Starts from the Governors Foundation for Health and Wellness, to make small daily adjustments to be healthier. Join the intiative by downloading the app and tweeting your progress to #TNfit.(Photo: Shelley Mays / The Tennessean)

NASHVILLE When you're standing in the grocery line the next time, take a look around: There may be someone checking her smartphone or doing calf raises.

While it might be an idle reflex in a moment of quiet, it could also be a moment of multitasking a few repetitions of easy yet tingly stretches or checking in on a recent insurance claim. Those "mobile moments," such as standing in a grocery queue, are what a generation of smartphone apps are looking to capture as a way to integrate health care into everyday life.

The person doing calf raises could very well have been this reporter or another person using the Streaks for Small Starts app developed by the Governor's Foundation for Health and Fitness, an initiative of Gov. Bill Haslam's aimed at encouraging Tennesseans to bring movement and healthier choices into their lives.

The person swiping could be a customer of UnitedHealthcare using the Health4Me app to check and pay a claim.

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Both apps are examples of the mobile health trend mHealth as its called in the industry taking place in all corners of health care and wellness as companies try to engage with consumers or patients where people communicate: the smartphone.

"People aren't thinking about their health or health care on a daily basis. Most don't need to," said Craig Hankins, vice president of consumer engagement products at UnitedHealthcare. "We seek to support our consumers in regards to their whole well-being."

Original post:

Apps bring health care into 'mobile moments'