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The Science of Serendipity: How to Unlock the Promise of Innovation in Large Organisations
Innovation. The word might make you think of Silicon Valley. But innovation isn #39;t the sole province of start-ups. They didn #39;t invent it, and they #39;re not always the ones from which we can best learn. Here, Matt Kingdon talks about his new book, The Science of Serendipity, in which he argues that it #39;s corporate innovators battling within large, established organisations who are the field #39;s real heroes. Tapping into 20 years of experience on the front lines of innovation mdash;bringing new products and services to market and helping organisations become more creative mdash;Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see mdash;and seize mdash;opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner #39;s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you #39;re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of ?What If! Innovation Partners. For 20 years, ?What If! has partnered with the world #39;s most successful, forward-looking companies mdash;businesses such as ...From:WileyBusinessBooksViews:0 0ratingsTime:03:22More inEducation

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