Shopify's (NYSE:SHOP) platform allows its merchants to accept payments in bitcoin, Litecoin, Ethereum, andover 300 other types of cryptocurrencies. It recently expanded that reach by partnering withcryptocurrency payments processor CoinPayments, which helps merchants process 1,800 types of cryptocurrencies.
Shopify claims the partnership will "make cryptocurrency transactions easier and more accessible while reducing transaction fees." CoinPayments CEO Jason Butcher declared the partnership would deliver a "seamless process for anyone looking to do business using cryptocurrencies."
CoinPayments has processed over $5 billion in cryptocurrency payments since its founding in 2013 and provides clients with various APIs, shopping cart plugins, and digital wallets. Shopify's cryptocurrency expansion isn't surprising, but will this new partnership widen its moat?
Image source: Getty Images.
Cryptocurrencies like bitcoin have gained a lot of attention among speculators in recent years. However, the broad price swings -- which have ranged from about $500 to $19,000 for bitcoin over the past four years -- made them tough to accept as mainstream payments.
Last year, a survey by the Foundation for Interwallet Operability (FIO) found that only 30% of cryptocurrency owners actually used the coins forpayments. The vast majority held the coins as investments. A more recent survey by the Economist Intelligence Unit and digital payments platform Crypto.com found just 34% ofcryptocurrency usersprimarily used digital currencies for online payments.
Crypto Radar recently claimed 6.2% ofAmericans owned bitcoin, and 7.3% planned to buy some in the future. Yet the overwhelming majority (64.8%) didn't own any bitcoin and had no plans to buy any coins in the future. Another 21.8% hadn't even heard of bitcoin.
Those percentages indicate cryptocurrency payments don't appeal to mainstream shoppersyet. Nonetheless, manymajor companies -- including Microsoft, AT&T, and Expedia -- already accept bitcoin payments, though it's unclear how many customers actually choose those options.
Shopify alsorecently joined the Facebook (NASDAQ:FB)-led Libra Association, which wants to serve underbanked markets with its Libra cryptocurrency. That decision was surprising, since Libra had already lost many of its top members after regulators opposed its development.
Image source: Getty Images.
However, Libra is being developed as a "stablecoin" which is pinned to fiat currencies instead of mining algorithms. That stability could make Libra a more viable payment option than bitcoin and other volatile cryptocurrencies, and tethering them to Facebook's Calibra digital wallet, Messenger, and WhatsApp could quickly expand its reach.
CoinPayments also processes payments in other top stablecoins like TrueUSD, USD Coin, and Gemini Dollar (GUSD). These currencies could be more appealing to merchants and shoppers, who can sleep easier knowing the value of their payments won't plummet or skyrocket overnight.
Shopify's partnerships with the Libra Association and CoinPayments could pivot its merchants from bitcoin toward less volatile cryptocurrencies. That process might be glacial and won't move the needle anytime soon, but it could enhance its broader platform -- which already serves over a million businesses in more than 175 countries.
Shopify's cryptocurrency partnerships should also widen its moatagainst Adobe's (NASDAQ:ADBE) Magento, which recently partnered with cryptocurrency payments platform Utrust to provide its crypto transactions to over 250,000 merchants. Magento is arguably Shopify's toughest competitor since it's tightly integrated into Adobe's other cloud-based analytics, marketing, and advertising tools.
The cryptocurrency market remains a niche one, butit could still grow from $1.03 billion to $1.4 billion between 2019 and 2024, according to Markets and Markets. Shopify probably doesn't expect cryptocurrency payments to overtake traditional payment methods anytime soon, but it also doesn't want to be left behind a crucial tech curve. If top cryptocurrencies like bitcoin stabilize and stablecoins gain ground, Shopify's recent partnerships could widen its moat against Adobe and other rivals while planting the seeds for future growth.
Read the original here:
Will Shopifys New Cryptocurrency Partnership Widen Its Moat? - Motley Fool
- Crypto()Currency - CryptoCurrency.org - April 26th, 2014 [April 26th, 2014]
- Cryptocurrency - Wikipedia, the free encyclopedia - April 26th, 2014 [April 26th, 2014]
- TNW - Stefan Molyneux - Money, Power and Politics The Cryptocurrency Revolution - Video - April 26th, 2014 [April 26th, 2014]
- How to Set Up a Ripple (CryptoCurrency) Generating System! - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin / Cryptocurrency - An Extensive FAQ - Video - April 26th, 2014 [April 26th, 2014]
- --- The Great Debate --- Bitcoin vs Altcoin @ The CryptoCurrency Convention 4/9/14 - - Video - April 26th, 2014 [April 26th, 2014]
- Bryce Weiner @ CryptoCurrency Convention 4/9/14 - - Video - April 26th, 2014 [April 26th, 2014]
- Popularcoin @ CryptoCurrency Convention 4/9/14 - Joshua Nold - Video - April 26th, 2014 [April 26th, 2014]
- TimeKoin @ CryptoCurrency Convention 4/9/14 - Michael Brown - Video - April 26th, 2014 [April 26th, 2014]
- Infinitecoin @ CryptoCurrency Convention 4/9/14 - Loring Small - Video - April 26th, 2014 [April 26th, 2014]
- Bitcoin Exchange CryptoRush Loses Millions of BlackCoin Cryptocurrency - Video - April 26th, 2014 [April 26th, 2014]
- Brock Pierce, Entrepreneur "FireSide Chat" @ CryptoCurrency Convention NYC - 4/9/14 - Video - April 26th, 2014 [April 26th, 2014]
- [OFFICIAL SPONSOR] Nick Spanos, Bitcoin Center NYC @ CryptoCurrency Convention 4/9/14 - Video - April 26th, 2014 [April 26th, 2014]
- AuroraCoin @ CryptoCurrency Convention NYC 4/9/14 - David Lio - Video - April 26th, 2014 [April 26th, 2014]
- Dogecoin Founder Speaks on the Future of Cryptocurrency - April 27th, 2014 [April 27th, 2014]
- As Bitcoin Soars in Value, Alternative Cryptocurrencies ... - April 27th, 2014 [April 27th, 2014]
- Florincoin @ CryptoCurrency Convention NYC 4/9/14 - Joe Fiscella - Video - April 27th, 2014 [April 27th, 2014]
- DigiByte @ CryptoCurrency Convention NYC 4/9/14 - Jared Tate - Video - April 27th, 2014 [April 27th, 2014]
- Digitalcoin @ CryptoCurrency Convention NYC 4/9/14 - Andrew Davidson - Video - April 27th, 2014 [April 27th, 2014]
- PotCoin @ CryptoCurrency Convention NYC 4/9/14 - Nick Iversen - Video - April 27th, 2014 [April 27th, 2014]
- ZenithCoin @ CryptoCurrency Convention NYC 4/9/14 - Eddie Corral - Video - April 27th, 2014 [April 27th, 2014]
- BitAngels Co-Founder, David Johnson @ CryptoCurrency Convention NYC 4/9/14 - Video - April 27th, 2014 [April 27th, 2014]
- Australian dogecoin founder speaks on the future of cryptocurrency - April 28th, 2014 [April 28th, 2014]
- Coinnext Cryptocurrency Exchange Coming Soon - Video - April 29th, 2014 [April 29th, 2014]
- Cryptocurrency News Round-Up: MtGox Hearing Begins as Bitcoin gets Bloomberg Endorsement - May 1st, 2014 [May 1st, 2014]
- mTrader.org - Cryptocurrency Mining System - Video - May 1st, 2014 [May 1st, 2014]
- CryptoCurrency - cryptobars commodity Launch! - Video - May 1st, 2014 [May 1st, 2014]
- The Mises View: "Taxing Cryptocurrency" | Jeff Deist - Video - May 2nd, 2014 [May 2nd, 2014]
- Coin Pursuit Launches SliceFeeds Interactive Cryptocurrency Network - May 3rd, 2014 [May 3rd, 2014]
- Cryptocurrency | Ground Zero with Clyde Lewis - May 3rd, 2014 [May 3rd, 2014]
- CS 171 Final Project: Cryptocurrency Visualizations - Video - May 3rd, 2014 [May 3rd, 2014]
- Cryptocurrency Explained The Tech Guy 1046 - Video - May 3rd, 2014 [May 3rd, 2014]
- Know How 74 Cryptocurrency - Video - May 4th, 2014 [May 4th, 2014]
- MIT undergrads will each receive $100 in bitcoin - May 5th, 2014 [May 5th, 2014]
- cryptocurrency - Fortune Finance: Hedge Funds, Markets ... - May 8th, 2014 [May 8th, 2014]
- Bitcoin wins US election panel's approval for political donations - May 9th, 2014 [May 9th, 2014]
- CryptoCurrency of the World Unite! - Video - May 9th, 2014 [May 9th, 2014]
- Major Dogecoin Wallet Hacked, Shut Down - May 13th, 2014 [May 13th, 2014]
- Such hack, much sad: Doge Vault reportedly loses $56,000 in heist - May 13th, 2014 [May 13th, 2014]
- BBT Presents: Ode to Cryptocurrency - Video - May 13th, 2014 [May 13th, 2014]
- Scryptify Cryptocurrency Video - Crypto Currency Exchanges - Video - May 13th, 2014 [May 13th, 2014]
- AMD cuts Radeon R9 280 price as inflation woes die down - May 15th, 2014 [May 15th, 2014]
- The Cryptocurrency Certification Consortium - Video - May 15th, 2014 [May 15th, 2014]
- Bitpagar Cryptocurrency - Video - May 16th, 2014 [May 16th, 2014]
- TagPro - Cryptocurrency Juke Session w/ LTB & Counterpary - Video - May 16th, 2014 [May 16th, 2014]
- How to Mine Cryptocurrency Safely - Video - May 16th, 2014 [May 16th, 2014]
- Bunnycoin - Innovative New Cryptocurrency - Video - May 16th, 2014 [May 16th, 2014]
- Jan Irvin on Learning, Statism, Culture, Cryptocurrency and Voluntarism -- Potent News Podcast #1 - Video - May 16th, 2014 [May 16th, 2014]
- Nxt cryptocurrency platform: Proof of Stake mining system - Video - May 18th, 2014 [May 18th, 2014]
- Cryptocurrency Round-Up: Darkcoin Rise Continues; Dogecoin Saved My Life & Bitcoin Explainer Videos - May 19th, 2014 [May 19th, 2014]
- Givecoin.info Announces Partnership with Do A Bit of Good: World's First Charitable Mining Screensaver - May 21st, 2014 [May 21st, 2014]
- Cryptocurrency: Get Mining! - Video - May 22nd, 2014 [May 22nd, 2014]
- Violincoin - The first cryptocurrency for musician - - Video - May 22nd, 2014 [May 22nd, 2014]
- Trollcoin - The Fun Cryptocurrency! - Video - May 22nd, 2014 [May 22nd, 2014]
- Cryptocurrency and Nonprofits with Eric Nakagawa - Video - May 23rd, 2014 [May 23rd, 2014]
- The Cryptocurrency Store - Video - May 23rd, 2014 [May 23rd, 2014]
- The Cryptocurrency Store (Spanish/Espagnol) - Video - May 23rd, 2014 [May 23rd, 2014]
- How To Trade CryptoCurrency: Sign up to a safe and reliable exchange for trading CryptoCurrency - Video - May 23rd, 2014 [May 23rd, 2014]
- UT students to launch cryptocurrency exchange - May 24th, 2014 [May 24th, 2014]
- Videoconferencia Cryptocurrency 201243946 - Video - May 27th, 2014 [May 27th, 2014]
- VideoCharla Jesus Ramos Cryptocurrency - Video - May 27th, 2014 [May 27th, 2014]
- Cryptocurrency Round-Up: Bitcoin Pioneer Dies and Digital Currency's Status in Australia - August 31st, 2014 [August 31st, 2014]
- Bitcoin enthusiasts discuss the cryptocurrency - Video - August 31st, 2014 [August 31st, 2014]
- Make Fast 1.0 up to 10.00 BTC or Any Cryptocurrency REAL CASH - Video - August 31st, 2014 [August 31st, 2014]
- Halcyon cryptocurrency - Video - August 31st, 2014 [August 31st, 2014]
- Selling products / services / fiat money for cryptocurrency - Coinkite PoS Terminal - Video - August 31st, 2014 [August 31st, 2014]
- Selling cryptocurrency to customers - Coinkite PoS Terminal - Video - August 31st, 2014 [August 31st, 2014]
- Cryptocurrency Made Simple - A Plain English Guide to Bitcoins - September 8th, 2014 [September 8th, 2014]
- PotatoCoin - The cryptocurrency for the third world - Video - September 8th, 2014 [September 8th, 2014]
- How To Trade One Kind Of Cryptocurrency For A Different Kind Of Cryptocurrency - Video - September 8th, 2014 [September 8th, 2014]
- How To Fund Your Bleutrade Cryptocurrency Trading Account - Video - September 8th, 2014 [September 8th, 2014]
- How To Open An Account At Bleutrade.com Cryptocurrency Exchange - Video - September 8th, 2014 [September 8th, 2014]
- Cryptocurrency Round-Up: Apple Pay Boosts Bitcoin, Nakamoto Negotiates With Hacker - September 11th, 2014 [September 11th, 2014]
- Qoinpro Cryptocurrency Faucet ok - Video - September 12th, 2014 [September 12th, 2014]
- Weekly Roundup - CEX.IO - Multi-Functional cryptocurrency exchange - Video - September 12th, 2014 [September 12th, 2014]
- TCR #27: Cryptocurrency growth, 9/11 Anniversary, CDC Scandal, Face Your Fears - Video - September 12th, 2014 [September 12th, 2014]
- VanosEnigmA 011 Bitcoin-Comedy BitcoinDog CryptoCurrency-Cat Naughty - Video - September 15th, 2014 [September 15th, 2014]
- WikiLeaks Avoided Bitcoin to Prevent Government 'Destroying' Cryptocurrency - September 16th, 2014 [September 16th, 2014]
- LXC Coin crowdfunds in challenge to Bitcoin - September 16th, 2014 [September 16th, 2014]
- Why Bitcoin Is Poised To Win Big In Las Vegas - September 19th, 2014 [September 19th, 2014]