NETFLIX is finally giving you the option to stop TV show or movie trailers from automatically playing.
It's one of the most controversial aspects of the Netflix app, with angry customers begging for it to be scrapped for years.
Now Netflix has finally given in and has made the feature completely optional.
Many users find the feature frustrating, because sometimes you just want to browse the Netflix catalogue in peaceful silence.
"Some people find this feature helpful. Others not so much," Netflix said in a tweet.
"We've heard the feedback loud and clear members can now control whether or not they see autoplay previews on Netflix."
Auto-playing videos can make you want to skip through the catalogue faster than you might otherwise just to avoid the auto-playing.
For instance, Star Wars and Knives Out director Rian Johnson previously slammed the feature in a tweet in 2018.
He wrote: "Current favourite console game: navigating Netflix without triggering autoplay promos."
And two months later, he replied to his original tweet with: "OK @Netflix it's good we can joke about this but it's been two months now, this has got to stop."
From Netflix's point of view, auto-playing trailers are a great way to grab your interest.
But the firm has obviously decided that fan backlash simply isn't worth the viewership gains.
To turn autoplay off, sign into Netflix from a web browser.
Select Manage Profiles from the menu, then choose the profile you'd like to update.
It's only possible to make this change on a web browser.
However, once applied on a web browser, it will affect all of your devices.
Use Netflix on a computer or laptop? Try these useful shortcuts
Here are some handy keyboard shortcuts...
Netflix says that there may be a delay before the setting kicks in.
You can force the update to take effect by switching to another profile, then switching back to yours.
This reloads the profile with the updated setting.
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In other news, Netflix has vowed to crack down on users who share logins with pals.
The BBC may give ever licence fee payer a free TV streaming stick "to combat Netflix".
And the BBC and ITV have teamed up for a new 5.99-a-month streaming service called BritBox.
What new features would you like to see on Netflix? Let us know in the comments!
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