Founded in 2014 by Nigeria Ealey (creative director), Esae Jean-Simon (finance director), and Victor James (art director), Brooklyn-based fashion label Tier is this month launching its fourth project, Tier Island.

Its basically our own spin on what Tier would look like if we had our own place, own ecosystem, our own resources everything. It was that navigation from the weve all been home, having to quarantine, stay away from friends and family or travels, so this is that escape were bringing you to this whole new experience thats happy, sunny, lively, adventurous, Ealey explained. Its this hyper-realistic feel.

Since its inception, the self-funded label has pushed art to the forefront of its designs (each cofounder has an art-based background; the brands motto is Art Never Dies) with original artwork. For Tier Island, they redeveloped their signature script logo into an island shape. Each letter of the island represents four perspectives of the mystical, remote location, correlating to four seasonal ready-to-wear and accessory drops.

We broke everything into seasons based on the letters. T is spring, I summer, E fall and R is winter. Each of them tells a different [story of the island], said Ealey.

For spring, which will release on the brands website on July 16, they designed summer fashions with artwork representing their islands experiences (travel, amusement attractions, jet-skiing, building sandcastles, etc.) across mens and womens. Fall will touch on outdoor adventures and more. The collection, as a whole, pushes beyond the brands casual, unisex streetwear signatures into more fashion-forward pieces (novelty knits, a tailored utility dress or body-hugging numbers) alongside the debut of swimwear. The line ranges from $144 to $456 across the 31 styles.

Following the spring online release, the brand is planning to host an immersive island-themed pop-up at the end of July.

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On Island Time With Fashion Label Tier - WWD