JUST as the city is abuzz, preparing itself to greet Sinulog revelers with colorful banners and blasting music, the well-loved pasalubong and memorabilia retailer Islands Souvenirs also gears up to wow mall-goers with their Sinulog Cut and Style fashion show.

On Jan. 17, 2014, the Cut and Style fashion show, to be held at 6PM at the Northwing atrium of SM City Cebu will feature a barrage of Cebuano personalities including a bevy of beauty queens including Miss International Tourism 2013 Angeli Dione Gomez and Queen of Cebu title holders; bright young trendsetters such as Kymberly Maitland-Smith, Mia Arcenas, Alfonso Montenegro and Tonyo Carcel; mother-and-tot tandems such as furniture retailers Agnes Huettel and daughter Alli, and Tess Lampert with daughters Veia and Maori and son Dylan; together with a handful of models and two of countrys most-followed fashion bloggers, Kryz and Laureen Uy, all strutting their stuff and showcasing their unique, personal creativity, in Islands Souvenirs Sinulog t-shirts. There will also be a special portion showcasing the limited edition Islands Souvenirs Viber t-shirts. Also to be featured is footwear by Native, worn by some of the participating personalities.

The highlight and finale of the show is American celebrity master shredder Adam Saaks who was flown in by Islands Souvenirs, from Hollywood. He will wield his skillful hands and scissors to rip, cut and style an Islands Souvenirs Sinulog shirt, live, and on the spot.

The Cut and Style Your Sinulog Shirt is available at the Northing Atrium of SM City Cebu until January 17 and all Islands Souvenirs stores until Sinulog day. Everyone is welcome to explore their edgy, creative side on Islands Souvenirs Sinulog t-shirts and join the rest of the city in celebrating the spirit of Sinulog.

Islands Souvenirs has branches in Ayala Center Cebu and SM City Cebu, with Islands Pasalubong Center branches along Archbishop Reyes Ave., across the Magellans Cross, and in Mactan.Also visit them at http://www.theislandsgroup.com.

Published in the Sun.Star Cebu newspaper on January 15, 2014.

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Islands Souvenirs celebrates Sinulog with edgy fashion show