Don’t Insult Me with your “AOL Keyword” Strategy, Google Health

Yes, I get it. You want to “free” the “masses” from the “evils” of International Classification of Diseases (ICD) and Current Procedural Terminology (CPT).

Yeah, just like how AOL wanted to “free” the “masses” from the “evils” of Universal Remote Location (URL).

Yes, I agree that the American Medical Association is obnoxiously aggressive about CPT copyright… but ICD? You have a problem with the World Health Organization (WHO)?

I was in elementary school during the first dot-com boom, but even I know the “redefine words” game from way way back when AOL and every other obnoxious portal site tried to redefine reality in the vocabulary of their own private text box.

ICD-9 is moving to ICD-10, and Google Health, you could have done the world good by easing the transition by understanding ICD as a domain addressing system for medicine like its intent. But no. Google Health, you wanted to play the greedy “newspeak key word game” with the entire Google search engine. Never mind that medical vocabulary is spread over multiple millennia, languages, and cultures and can’t be trusted for credible medical documentation for any purpose including billing. Right? So you’re just going to “help” “simply” the “vocabulary.”

Assholes.

Thank God for Wikipedia.

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