Here is a perfect example of how someone, who apparently doesn't understand or care much about the science, writes a sensational press release hyping nanotechnology by cherry-picking information and distorting issues. And all that to sell a product that doesn't even have to do with nanotechnology. Two days ago we ran a press release from Thomson Reuters about a brief report they compiled on patent data relating to nanotechnology in the cosmetics industry. Now, Thomson Reuters is in the business of selling information and information services products and applications. Their press release basically is advertising for their IP Market Reports. There is nothing wrong with that. What is very wrong, though, is the nonsense and unbalanced take on certain aspects on nanotechnologies. Let's take a closer look.