Theres two sides to the charismatic Isaac Lomman the entertainer and the helper.

This is the mesmerising hypnotist in full showman mode, and its the side most of Adelaide is used to seeing, with his eight years at Fringe, plus corporate shows and events.

But its the more casual Isaac whos chatting with Watch today. He cant quite resist the cocked eyebrow for much of our shoot. Its rather ingrained in fact he tells us hes teaching his two daughters Willow, 6, and Elodie, 3 the hypnotist eyebrow.

Hes also taught them a little hypnosis to help them if they have trouble sleeping, perhaps scared of the dark. Getting the pair to close their eyes and imagine a fairy, focusing and visualising and feeling all the positive feelings which come with that, means theyll go to sleep with the comfort of this little guardian fairy.

It was this helping of people that first attracted Isaac to the art of hypnosis. Hed been working in sales and marketing, and was overlooked for a promotion. Hed also developed a keen interest in neuro-linguistic programming, closely related to hypnotism. Isaac undertook courses and discovered he had quite the ability and talent to easily take people to a deep trance and help them deal with all manner of phobias and pain.

Returning to Adelaide, he opened an office to help people quit smoking, hitting the stage to promote that office, quickly falling in love with the theatrics of stage hypnosis.

I was so passionate about helping people, its only really the last year or so Ive reconnected with that passion and desire, Isaac says.

That was always my original intention, but then it was sort of subverted. Dont get me wrong, I love doing the Adelaide Fringe. When I look back over the last 10 years flying around the world and doing, some shows with 1500 people and on cruise ships, those are really great things.

But having someones family daughter coming up and saying you helped my dad quit smoking and because he quit smoking, he could get dentures which changed their whole family. Those are the moments I started thinking about and I know its what I need to get back to.

Once the craziness of this years Fringe winds up, Isaacs looking forward to getting right back into helping people and further developing his techniques such as hypnosis in childbirth.

Hypnobirthing is the trademarked name Isaac terms his technique comfortable childbirth, for an approach that teaches the practice of relaxation as well as breathing and mindfulness techniques to make the experience calmer and more pleasant for both mother and baby.

Its been popular with plenty of famous faces actresses Jessica Alba and Angelina Jolie are said to be fans of the method.

Catherine, the Duchess of Cambridge also revealed she not only used hypnobirthing throughout all three of her labours, but also to overcome the crippling effects of her intense morning sickness, hyperemesis gravidarium.

Isaacs own wife Danni employed it during the birth of their second daughter, in a trance the whole time, leaving hospital an hour or two after the complication-free birth. Hes also worked with a good friend, helping her achieve her desires of a pain-free delivery.

My approach is not necessarily affirmations or relaxation, Isaac explains. Im going for anaesthesia in hypnosis while in labour. We change a lot of the societal suggestions that women get over their whole life. Thats the starting point and actually, if you want to, and you tap into this state of mind you can have a far more painless, or a completely free-of-pain experience.

He also employs some self-hypnosis prior to his own performances. I go into a bit of a trance and I review what Im doing this for, he says. My mantra is Im going to give these people an experience they will never forget.

Its also important to Isaac for him to leave a sense of positivity in clients or his on stage subjects. A couple of things were instilled in me early, such as never waste a trance, he says. Always leave people feeling better than when they came to you. But beyond that part of my character and mission is having people feeling better about everything.

I like people to see the show and have their mind-blown, but also the other side that theres more to our reality and then the people on stage are feeling good about it and they can recognise it as a skill rather than something that makes them silly or gullible.

So, no, fans of the talented showman neednt fear hell retire completely from the stage he really does love doing the shows too much.

Theres no danger of it going away, Isaac shares. The great thing is I chose this career with the idea I can do stage shows til Im 70. Its about getting a balance with helping people. Its given me more energy and focus during Fringe. In the past few years it has been a bit plug and play, the same kind of stuff which was OK.

Now Im ready to try new stuff, doing street hypnosis, giving more experiences. Its been really good and its all come from reconnecting with the original purpose of hypnotherapy.

ISAAC LOMMAN, HYPNOTISED, GLUTTONY, THE MAY WIRTH, TODAY, 6.30PM. ISAACLOMMAN.COM.AU/HYPNOTHERAPY-ADELAIDE

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Behind the greatest showman with Isaac Lomman - PerthNow