Welcome to the next installment in our blog series highlighting the companies in SoftLayer’s new Technology Partners Marketplace. These Partners have built their businesses on the SoftLayer Platform, and we’re excited for them to tell their stories. New Partners will be added to the Marketplace each month, so stay tuned for many more come.
- Paul Ford, SoftLayer VP of Community Development

Scroll down to read the guest blog from Shmuli Goldberg of ClickTale, an industry leader in customer experience analytics, providing businesses with revolutionary insights into their customers’ online behavior. To learn more about ClickTale, visit http://www.clicktale.com/.

Understanding the User Experience with In-Page Analytics

Since ClickTale’s start back in 2006, we understood that engaging visitors on a website is the first step to increase conversions. Although traditional web analytics are great for delivering general statistics such as number of visitors or pages per visit, they leave a big black hole when it comes to understanding what happens inside the pages themselves.

ClickTale’s In-Page Analytics feature set enables you to identify, observe, aggregate and analyze visitors’ actual interaction inside your site, so you know exactly what page elements work, what to optimize and how to increase visitor engagement.

Our wide range of web optimization tools include Mouse Tracking, Heatmap Suite and Conversion Analytics solutions, but was our Visitor Recordings feature that started it all. Giving you a front row seat to your visitors’ browsing sessions and delivering a thorough, in-depth view into what your visitors are focusing on and interacting with inside the pages themselves. All you need to do is grab the popcorn.

Our Heat maps are aggregated reports that visually display what parts of a webpage are looked at, clicked on, focused on and interacted with by your online visitors. See exactly what images, text and call to action buttons your visitors’ think are hot and what’s not!

Both these features allow you to instantly see how to go about optimizing your website instantly so you don’t have to guess.

As a fully hosted subscription service, ClickTale is quick and easy to set up. We believe our wide range of heatmaps, behavioral analytics and full video playback make ClickTale the perfect way to round out your traditional web analytics suite. For more information, please visit http://www.clicktale.com.

- Shmuli Goldberg, ClickTale