A couple of weeks ago, I was lucky enough to get to travel to Internet World in London for SoftLayer’s first exposition at a tradeshow in the UK. With a new data center opening soon in Amsterdam, I was really excited to get to share our story and our vision for the future with a new audience.
I expected a few differences as I approached conversations at the show – accents, verbiage, thoughts on what this cloud stuff actually means, etc. – but as long as I could speak my Texan version of the language, I’d be able to explain who SoftLayer is and what we do … With a few questions about what in the world a “switch ball” is and how it works. Here’s a quick demonstration from GDC in San Francisco this year:
It’s pretty funny to see the inventive ways conference attendees approach our giveaways … The switch balls are often confused as puzzles and our frisbees are thought of as hats. At every tradeshow, people are fascinated with our giveaways, but Internet World provided a unique fascination: the “Koozie.”
While the SoftLayer switch balls are always a huge hit (that we run out of at every show), what really seemed to intrigue the attendees in London were the SoftLayer Koozies – insulated can coolers. Most attendees thought the Koozies were cell phone holders initially, but once we explained that they are meant to keep your beer cold and your hand dry, they were surprisingly excited to have an opportunity to get a beer to test their Koozie out.
After coming across a few blank stares, giving some explanations and watching “Aha!” moments, I asked a few of the attendees why Koozies were not popular in Europe. The two most common responses: They drink their beer so fast it does not have time to get warm, and Europeans drink their beer warm. To me, drinking warm beer sounds really gross, but the next time I am in the UK, I will have to give it a fair shot … Maybe the fact that they drink their beer warm is a result of not having a Koozie to keep their hand dry and their beer cold, so we might have brought about a monumental shift in European alcohol consumption!
After demystifying the switch balls and Koozies, I think we did a great job sharing SoftLayer with our new audience, and I can tell that our space in Amsterdam won’t be empty for very long after we open the doors there. If you stopped by the booth, I hope you went out of your way to get a cold beverage to test the amazing Koozie technology.
- Lilah Brown's Planets, Part II (or, Season II preview) - November 8th, 2009 [November 8th, 2009]
- Snow White needs a bailout - November 8th, 2009 [November 8th, 2009]
- To the moon - November 8th, 2009 [November 8th, 2009]
- S/1 90482 (2005) needs your help - November 8th, 2009 [November 8th, 2009]
- We'll always have Regulus - November 8th, 2009 [November 8th, 2009]
- Orcus Porcus - November 8th, 2009 [November 8th, 2009]
- Kant's Crowded Universe - November 8th, 2009 [November 8th, 2009]
- Look up! - November 8th, 2009 [November 8th, 2009]
- Baby Pictures - November 8th, 2009 [November 8th, 2009]
- Encore: Yelping at Saints - November 8th, 2009 [November 8th, 2009]
- Godspeed - November 8th, 2009 [November 8th, 2009]
- Heavens above! - November 8th, 2009 [November 8th, 2009]
- Homeward bound - November 8th, 2009 [November 8th, 2009]
- Sony Pictures and the end of the world - November 8th, 2009 [November 8th, 2009]
- Thank you from the future - November 8th, 2009 [November 8th, 2009]
- Lunar dreams - November 8th, 2009 [November 8th, 2009]
- The first of the Pluto books! - November 8th, 2009 [November 8th, 2009]
- Don't try to blame it on Rio - November 8th, 2009 [November 8th, 2009]
- Rio roundup - November 8th, 2009 [November 8th, 2009]
- The long road to a Titan storm - November 8th, 2009 [November 8th, 2009]
- Planetary Placemats - November 8th, 2009 [November 8th, 2009]
- Fog! Titan! Titan Fog! (and a peer review experiment) - November 8th, 2009 [November 8th, 2009]
- Millard Canyon Memories - November 8th, 2009 [November 8th, 2009]
- The problem with science - November 8th, 2009 [November 8th, 2009]
- P.S. on the problem with science - November 8th, 2009 [November 8th, 2009]
- How Big is 10 TB? - November 8th, 2009 [November 8th, 2009]
- Showing You Your Servers - November 8th, 2009 [November 8th, 2009]
- Pick Your Partnership: Referral Partners, Resellers and Affiliates - November 8th, 2009 [November 8th, 2009]
- Server Form Factors: Towers v. Rack-Mounts - November 8th, 2009 [November 8th, 2009]
- Lights-Out in the Data Centers - November 8th, 2009 [November 8th, 2009]
- Disruptive Technologies: Virtualization and The Cloud - November 8th, 2009 [November 8th, 2009]
- Know Thy Backups – Part I - November 8th, 2009 [November 8th, 2009]
- Know Thy Backups – Part II - November 8th, 2009 [November 8th, 2009]
- Boo Bash 2009 – Desktop Costume Included! - November 8th, 2009 [November 8th, 2009]
- Why No One Will Talk About “Cloud Computing” in 10 Years - November 8th, 2009 [November 8th, 2009]
- The end of the fall - December 13th, 2009 [December 13th, 2009]
- We Love ‘Server Huggers’ - December 13th, 2009 [December 13th, 2009]
- All About the Cloud: An Interview with Dell’s Cloud Evangelist - December 13th, 2009 [December 13th, 2009]
- Happy Solstice - December 21st, 2009 [December 21st, 2009]
- A ghost of Christmas past - December 31st, 2009 [December 31st, 2009]
- Learning from a Blender - January 5th, 2010 [January 5th, 2010]
- Changing my world - January 6th, 2010 [January 6th, 2010]
- A Server. From Scratch. - January 7th, 2010 [January 7th, 2010]
- The Planet Sand Castle: Upgrade Your Sandbox - January 12th, 2010 [January 12th, 2010]
- Hosting for Haiti - January 20th, 2010 [January 20th, 2010]
- Redefining Value - January 26th, 2010 [January 26th, 2010]
- My Experience as a Newbie at The Planet - January 28th, 2010 [January 28th, 2010]
- Confessions of Another New Planeteer - February 1st, 2010 [February 1st, 2010]
- How I Learned to Stop Worrying and Love Permissions - February 11th, 2010 [February 11th, 2010]
- Where at The Planet is Rachel? - February 15th, 2010 [February 15th, 2010]
- The Planet Storage Cloud: FYI - February 19th, 2010 [February 19th, 2010]
- Meet us in March - February 25th, 2010 [February 25th, 2010]
- The Planet in “The Channel” - March 2nd, 2010 [March 2nd, 2010]
- The Planet Server Challenge - March 13th, 2010 [March 13th, 2010]
- The Definitive Guide to Finding The Planet at SXSW - March 13th, 2010 [March 13th, 2010]
- The SXSW Iron Geek Champion! - March 15th, 2010 [March 15th, 2010]
- Drinking from the Fire Hose - March 16th, 2010 [March 16th, 2010]
- The Fastest Hands at SXSW - March 17th, 2010 [March 17th, 2010]
- System.out.println(“Hello World!”); - March 22nd, 2010 [March 22nd, 2010]
- Westmere – Get it Here - March 23rd, 2010 [March 23rd, 2010]
- Orbit on Your iPhone: A Sign of Things to Come - March 24th, 2010 [March 24th, 2010]
- #ShowMeMyServer 2.0 - March 25th, 2010 [March 25th, 2010]
- Get to Know Your Visitors - March 30th, 2010 [March 30th, 2010]
- The Next Big Thing in Hosting: The Hostatulator - April 1st, 2010 [April 1st, 2010]
- Storage Cloud and the City - April 4th, 2010 [April 4th, 2010]
- American Heart – Why I Walk - April 7th, 2010 [April 7th, 2010]
- The Cake Shouldn’t Be a Lie - April 8th, 2010 [April 8th, 2010]
- April Showers Bring May Flowers - April 9th, 2010 [April 9th, 2010]
- First at The Planet: Nehalem EX 4-Socket Servers - April 15th, 2010 [April 15th, 2010]
- Intel Guest Blog: Xeon 5600 - April 16th, 2010 [April 16th, 2010]
- Inside the Office: A Birthday Surprise - April 18th, 2010 [April 18th, 2010]
- The Planet @ Cloud Expo East - April 19th, 2010 [April 19th, 2010]
- The Planet @ ad:tech SF - April 22nd, 2010 [April 22nd, 2010]
- ad:tech Server Challenge - April 22nd, 2010 [April 22nd, 2010]
- ad:tech Panel: Developing Communities Online - April 23rd, 2010 [April 23rd, 2010]
- The Planet @ Interop Las Vegas - April 27th, 2010 [April 27th, 2010]
- Overflowing With Value: 10TB is Back! - April 28th, 2010 [April 28th, 2010]
- The Cloud is NOT the Revolution - April 29th, 2010 [April 29th, 2010]
- The Importance of Orbit 2.0 - May 5th, 2010 [May 5th, 2010]
- The Planet @ Web 2.0 Expo - May 6th, 2010 [May 6th, 2010]