A new video called “No Pressure” is making the rounds online and if you haven’t seen it yet, a copy of it can be found at a link from the Guardian. The original has been removed from Youtube, but of course there are several copies of it still out there. The video’s message seemed to be one of action on climate change, but it’s really hard to say, because the message is lost in a Tarrantino-like sea of blood.

The video takes a seriously wrong turn when it says that people who do not reduce their emissions 10% a year  (through a 10:10-approved activity) should be joyfully blown up. (The video is bloody, so be forewarned).  A few select idiots at the 10:10 campaign wrote this and actually decided it was a good enough idea to film. Unfortunately, it  sends the message that if you don’t cut your carbon emissions by 10% this year, some crazed “eco-terrorist” is  going to murder you, but first, they’ll tell you not to worry by saying “no pressure”.  At least, I think that’s the message. If there is another one, it’s lost somewhere in the gore.  What is funny about this?

This video is the exactly wrong approach to trying to get a message about climate change across. If you thought the documentary The Age of Stupid was a little bit heavy handed, (though it’s a must-see movie) this is 1000x worse.

The 10:10 website states: “Many people found the resulting film extremely funny.”  Really?  Who?   Maybe they are so isolated that they don’t understand a few simple facts: the climate change denier movement is big, it’s serious, and it’s very well funded.  It’s also very politically charged, as is national security.  And the media is involved too, and I can just picture this video being shown on TV here.  It would be a nightmare if that happened. This video only adds fuel to their arguments.

This will have a big backlash, especially in the U.S. Thanks a lot. The public needs to be educated on climate change — not insulted.  It took me less than a year to realize that, but even people at the 10:10 campaign site don’t get that yet.  Even though they apologized for the video, they seem still devoted to the video and all its many copies. Too bad.  This video is beyond condemnable and it’s message could be seen as terroristic and psychotic.

Bill McKibben didn’t like it either. He called it “crap” and I could not agree more.  This is an article of his that he wrote for Climate Progress.

Days that Suck (A response to the “No Pressure” Video)

October 1, 2010

by Bill McKibben

I just climbed off an airplane at Boston’s Logan Airport. The day began in Monterrey, Mexico–and though I was tired, I was also feeling pretty good. Our big day of action on October 10th has been building to a crescendo: we yesterday broke our [...]