“Alexa, what is gender bias?”
Researchers have discovered evidence that users are biased towards female AI, believing them to be “more human” than male AI.
In a study published in Psychology & Marketing, researchers found that consumers tend to perceive female robots as having more positive human traits such as warmth and emotion than male robots, according to The Academic Times.
The researchers behind the study tested characteristics such as warmth, experience, and competence in five separate studies with more than 3,000 participants. At the end they discovered evidence that “people prefer female bots because they are perceived as more human than male bots,” according to the study abstract.
Objectifying AI
The study found that users prefer female AI in products such as Amazon Alexa and Google Home — but the products might be inadvertently promoting “the idea that women are simple tools designed to fulfill their owners’ needs,” said the study’s authors to The Academic Times.
That makes sense. After all, if you’re used to using a variety of female AI for all your smart tech needs, you might end up getting used to the idea that women are subservient to you and your wants (which is, of course, utter BS).
The Rise of Gender-Neutral Robots
The team behind the study believes there are a few ways to tackle this thorny issue. For one, tech developers could create gender-neutral AI.
“AI engineers will have to work very hard to make gender-neutral robots sound human,” the study’s authors said to The Academic Times.
Another solution is to increase gender parity in AI. That would mean tech developers create an equal number of female and male AI.
As smart tech becomes more prevalent, developers will rely more-and-more on AI voices to communicate with us. Luckily, the research conducted here will go a long way in creating equitable, unprejudiced products in the future.
READ MORE: Women are perceived differently from men — even when they’re robots [The Academic Times]
More on AI: An AI Built to Tell Apart Pastries Was Great at Spotting Cancers
The post Study: Turns Out People Are Sexist To Female Robots Too appeared first on Futurism.
Read more:
Study: Turns Out People Are Sexist To Female Robots Too
- Futurist Serata featuring artist Luca Buvoli at Brown (Nov. 20) - November 7th, 2009 [November 7th, 2009]
- FUTUR1SM00GGI - November 8th, 2009 [November 8th, 2009]
- ‘Futurism on Film’ Series this month in NYC - November 8th, 2009 [November 8th, 2009]
- Schedule of Futurist Events in NYC (PERFORMA 09: Nov 1-22) - November 8th, 2009 [November 8th, 2009]
- ‘Futurismo/Futurizm: The Futurist Avant-Garde in Italy and Russia’ (Nov. 13 + 14) - November 8th, 2009 [November 8th, 2009]
- ‘Beyond Futurism: F.T. Marinetti, Writer’ conference at Columbia (Nov. 12+13) - November 8th, 2009 [November 8th, 2009]
- Futurism and Cars at the Museo Nicolis - November 8th, 2009 [November 8th, 2009]
- MoMA Film Series Marks Centenary of Futurism with Films - November 8th, 2009 [November 8th, 2009]
- ‘Bergson+Futurism. Speed in thought’ - Madrid (Nov. 5) - November 8th, 2009 [November 8th, 2009]
- ‘The Future in Five Senses: Echoes of Italian Futurism in New York Architecture and Design’ Nov. 16th NYC - November 8th, 2009 [November 8th, 2009]
- New World-Wide Climate Treaty in 2010 More Likely - November 8th, 2009 [November 8th, 2009]
- Tar Sands CCS Myth Shattered - November 8th, 2009 [November 8th, 2009]
- Smart Grid and Smart Meters Get Big Grants - November 8th, 2009 [November 8th, 2009]
- Pollution Makes Methane Even More Dangerous - November 8th, 2009 [November 8th, 2009]
- Climate Change Bill Hearing Video - November 8th, 2009 [November 8th, 2009]
- New Satellite to Monitor Water and Plant Growth - November 8th, 2009 [November 8th, 2009]
- Spiritual Battle Awaits the Deniers and Skeptics - November 8th, 2009 [November 8th, 2009]
- Effects of Climate Change are Observed World-Wide - November 8th, 2009 [November 8th, 2009]
- Get Yer Global Warming Science Here - November 8th, 2009 [November 8th, 2009]
- TckTckTck Wake up Call — Delay Kills - November 8th, 2009 [November 8th, 2009]
- Canada’s Awful Gold Rush - November 8th, 2009 [November 8th, 2009]
- Climate Change Talks Spark Global Backlash by Businesses - November 8th, 2009 [November 8th, 2009]
- World May Need Extra Year for Climate Treaty - November 8th, 2009 [November 8th, 2009]
- Senator Boxer Moves Climate Bill Despite Republican Obstructionism - November 8th, 2009 [November 8th, 2009]
- Lights out for incandescent lights? - November 8th, 2009 [November 8th, 2009]
- Sutures from Bacteria - November 8th, 2009 [November 8th, 2009]
- Remote-Controlled Pigeons - November 8th, 2009 [November 8th, 2009]
- Apple Announces iPhone Release Date - November 8th, 2009 [November 8th, 2009]
- UK Government Envisions a Grim Future - November 8th, 2009 [November 8th, 2009]
- Top Ten Emerging Technologies for the Environment - November 8th, 2009 [November 8th, 2009]
- DIY Mobile Networks - November 8th, 2009 [November 8th, 2009]
- Stem-Cell Treatment Cures Type 1 Diabetes - November 8th, 2009 [November 8th, 2009]
- Is Tesla Getting the Electric Car Right? - November 8th, 2009 [November 8th, 2009]
- The Future of TV News - November 8th, 2009 [November 8th, 2009]
- Bruce Sterling on Earth-Friendly Pervasive Computing - November 8th, 2009 [November 8th, 2009]
- First Step Toward Organ Regeneration in Humans - November 8th, 2009 [November 8th, 2009]
- IBM's "Five in Five" - November 8th, 2009 [November 8th, 2009]
- Outsourced Journalism - November 8th, 2009 [November 8th, 2009]
- Is True Global Democracy the Next Great Political Movement? - November 8th, 2009 [November 8th, 2009]
- The Risks of Autonomous Robots - November 8th, 2009 [November 8th, 2009]
- Microsoft Introduces "Tabletop" PC - November 8th, 2009 [November 8th, 2009]
- Britain Piloting First Biofueled Train - November 8th, 2009 [November 8th, 2009]
- Self-Healing Plastic - November 8th, 2009 [November 8th, 2009]
- Bird Population Falls Over Past 40 Years - November 8th, 2009 [November 8th, 2009]
- The iPhone Revolution? - November 8th, 2009 [November 8th, 2009]
- The End of "Cheap Food"? - November 8th, 2009 [November 8th, 2009]
- How to Stop -- Or Live With -- Global Warming - November 8th, 2009 [November 8th, 2009]
- MIT Demonstrates "Wireless Electricity" - November 8th, 2009 [November 8th, 2009]
- Unintended Consequences of Biofuels - November 8th, 2009 [November 8th, 2009]
- Time to Focus on the Big Picture in Copenhagen - December 12th, 2009 [December 12th, 2009]
- Protests in Copenhagen - December 12th, 2009 [December 12th, 2009]
- Mario Guido Dal Monte exhibit - December 13th, 2009 [December 13th, 2009]
- Futurism News Bulletin, xvi - December 13th, 2009 [December 13th, 2009]
- Viva il Futurismo! (video trailer) - December 13th, 2009 [December 13th, 2009]
- 3 exhibits in Gorizia! - December 13th, 2009 [December 13th, 2009]
- Forthcoming: ‘Antidiets of the Avant-garde’ by Cecilia Novero - December 13th, 2009 [December 13th, 2009]
- Pubblicità e propaganda. Ceramica e grafica futuriste at the Wolfsoniana - December 13th, 2009 [December 13th, 2009]
- Balla’s home scheduled to open in 2010 - December 13th, 2009 [December 13th, 2009]
- Futurismo a Savona - December 13th, 2009 [December 13th, 2009]
- ‘Zang Sud Sud’, Cosenza - December 13th, 2009 [December 13th, 2009]
- Conference in Rome (Dec. 10) - December 13th, 2009 [December 13th, 2009]
- Climate Hackergate: A Well-Orchestrated Campaign of Harassment - December 13th, 2009 [December 13th, 2009]
- The Sad Story of Cap and Trade - December 13th, 2009 [December 13th, 2009]
- How to Waste Trillions on Capturing Carbon - December 13th, 2009 [December 13th, 2009]
- Smack the Email Hack Attack - December 13th, 2009 [December 13th, 2009]
- EPA About to Declare CO2 a Public Danger - December 13th, 2009 [December 13th, 2009]
- Copenhagen Summit Starts with Virtually There Media - December 13th, 2009 [December 13th, 2009]
- Climate Scientist Gets Blunt on Trading Scheme - December 13th, 2009 [December 13th, 2009]
- One Climate Change Editorial in 56 Newspapers, 45 Countries - December 13th, 2009 [December 13th, 2009]
- This Decade Will be Hottest Ever on Record - December 13th, 2009 [December 13th, 2009]
- Divide and Conquer - December 13th, 2009 [December 13th, 2009]
- Leave the Coal in the Hole! - December 13th, 2009 [December 13th, 2009]
- COP15: Two Agreements Coming - December 13th, 2009 [December 13th, 2009]
- Climate and Copenhagen News December 10 - December 13th, 2009 [December 13th, 2009]
- Sea Level Already Rising on Atlantic Coast - December 13th, 2009 [December 13th, 2009]
- ‘Umbria Veloce’ in Perugia - December 14th, 2009 [December 14th, 2009]
- An Instable CO2-Filled Ocean - December 14th, 2009 [December 14th, 2009]
- ‘Futurismi a Ravenna’ opens Dec. 19 - December 15th, 2009 [December 15th, 2009]
- ‘Futurism and the Technological Imagination’ – 30% discount until Jan. 15 - December 15th, 2009 [December 15th, 2009]
- Protecting Our Lungs at Copenhagen - December 15th, 2009 [December 15th, 2009]