
THE (TOO) BIG APPLE. Apple dodged a major financial bullet Tuesday night, and the reason may have something to do with the hyperloop, the futuristic mode of high-speed transportation first proposed by Tesla CEO Elon Musk.
Apple calls the city of Cupertino, CA home and, as the company has grown, so has its strain on the city. To address one of its major Apple-caused problems — transportation — the city proposed creating a “head tax” – a tax that would charge any Cupertino-based company with 100 or more employee a flat fee per employee.
If it had passed, Apple would have seen its tax bill jump from $17,000 to $9.4 million, according to a report from the Cupertino City Council – money Cupertino would have used to fund new transportation projects.
But the Council voted down the tax on Tuesday, and it could be because they think a Cupertino hyperloop might be a better solution to their transportation woes.
TESTING THE WATERS. According to a report by the Silicon Valley Business Journal, Cupertino Mayor Darcy Paul has met with Hyperloop Transportation Technologies (HTT) about the possibility of building one of the high-tech systems in Cupertino. He also thinks Apple might be willing to “heavily subsidize” its construction.
Apple, however, has yet to comment directly on a hyperloop project, though the company’s director of state and local government affairs, Michael Foulkes, did suggest during Tuesday’s meeting that Cupertino officials work with Apple on “forward-thinking solutions” to “really be creative and find solutions for the long-term.”
IT TAKES A VILLAGE. So far, all plans for a hyperloop in the U.S. are just that: plans. There still isn’t anywhere in the nation a person can actually hop aboard a hyperloop. Part of the hold up, according to HTT CEO Dirk Ahlborn, is getting everyone to sign off on the project.
“Democracy isn’t friendly to these kinds of things. It’s a very large infrastructure project requiring a lot of people to work together,” he told Business Insider in July. “If you want to do this in the U.S., you have tedious right-of-way issues. In China or Russia, however, all it takes is someone powerful to decide that they want it, and it happens.”
A WIN-WIN SITUATION. In Cupertino, getting everyone to work together might not be so hard. The city wants a solution to its transportation issues, and Apple has made it clear it doesn’t want to pay the proposed head tax. Presumably, Apple would have to pay that tax every year. If it agrees to subsidize a Cupertino hyperloop like Paul thinks it might, the company may have an opportunity to trade that recurring fee for a one-time construction cost.
While no one can seem to agree on exactly what that cost might be, Apple is now worth a whopping $1 trillion. So if any U.S. company can afford to take a risk on building a hyperloop, it’s probably Apple. And with the city’s government already warmed up to the idea, it might not be long before Apple employees get to enjoy the novelty of riding the Cupertino hyperloop to work every day.
READ MORE: The City of Cupertino Is in Talks to Build a Hyperloop in Apple’s Backyard — and Its Mayor Hopes Apple Might Help Pay for It [Business Insider]
More on the hyperloop: An Introduction to the Hyperloop
The post Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop appeared first on Futurism.
More:
Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop
- Futurist Serata featuring artist Luca Buvoli at Brown (Nov. 20) [Last Updated On: November 7th, 2009] [Originally Added On: November 7th, 2009]
- FUTUR1SM00GGI [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Futurism on Film’ Series this month in NYC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Schedule of Futurist Events in NYC (PERFORMA 09: Nov 1-22) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Futurismo/Futurizm: The Futurist Avant-Garde in Italy and Russia’ (Nov. 13 + 14) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Beyond Futurism: F.T. Marinetti, Writer’ conference at Columbia (Nov. 12+13) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Futurism and Cars at the Museo Nicolis [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- MoMA Film Series Marks Centenary of Futurism with Films [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Bergson+Futurism. Speed in thought’ - Madrid (Nov. 5) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘The Future in Five Senses: Echoes of Italian Futurism in New York Architecture and Design’ Nov. 16th NYC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- New World-Wide Climate Treaty in 2010 More Likely [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Tar Sands CCS Myth Shattered [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Smart Grid and Smart Meters Get Big Grants [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Pollution Makes Methane Even More Dangerous [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Climate Change Bill Hearing Video [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- New Satellite to Monitor Water and Plant Growth [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Spiritual Battle Awaits the Deniers and Skeptics [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Effects of Climate Change are Observed World-Wide [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Get Yer Global Warming Science Here [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- TckTckTck Wake up Call — Delay Kills [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Canada’s Awful Gold Rush [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Climate Change Talks Spark Global Backlash by Businesses [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- World May Need Extra Year for Climate Treaty [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Senator Boxer Moves Climate Bill Despite Republican Obstructionism [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Lights out for incandescent lights? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Sutures from Bacteria [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Remote-Controlled Pigeons [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Apple Announces iPhone Release Date [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- UK Government Envisions a Grim Future [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Top Ten Emerging Technologies for the Environment [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- DIY Mobile Networks [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Stem-Cell Treatment Cures Type 1 Diabetes [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Is Tesla Getting the Electric Car Right? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Future of TV News [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Bruce Sterling on Earth-Friendly Pervasive Computing [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- First Step Toward Organ Regeneration in Humans [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- IBM's "Five in Five" [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Outsourced Journalism [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Is True Global Democracy the Next Great Political Movement? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Risks of Autonomous Robots [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Microsoft Introduces "Tabletop" PC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Britain Piloting First Biofueled Train [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Self-Healing Plastic [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Bird Population Falls Over Past 40 Years [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The iPhone Revolution? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The End of "Cheap Food"? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- How to Stop -- Or Live With -- Global Warming [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- MIT Demonstrates "Wireless Electricity" [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Unintended Consequences of Biofuels [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Time to Focus on the Big Picture in Copenhagen [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Protests in Copenhagen [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Mario Guido Dal Monte exhibit [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Futurism News Bulletin, xvi [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Viva il Futurismo! (video trailer) [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- 3 exhibits in Gorizia! [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Forthcoming: ‘Antidiets of the Avant-garde’ by Cecilia Novero [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Pubblicità e propaganda. Ceramica e grafica futuriste at the Wolfsoniana [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Balla’s home scheduled to open in 2010 [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Futurismo a Savona [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- ‘Zang Sud Sud’, Cosenza [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Conference in Rome (Dec. 10) [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate Hackergate: A Well-Orchestrated Campaign of Harassment [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- The Sad Story of Cap and Trade [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- How to Waste Trillions on Capturing Carbon [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Smack the Email Hack Attack [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- EPA About to Declare CO2 a Public Danger [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Copenhagen Summit Starts with Virtually There Media [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate Scientist Gets Blunt on Trading Scheme [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- One Climate Change Editorial in 56 Newspapers, 45 Countries [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- This Decade Will be Hottest Ever on Record [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Divide and Conquer [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Leave the Coal in the Hole! [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- COP15: Two Agreements Coming [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate and Copenhagen News December 10 [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Sea Level Already Rising on Atlantic Coast [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- ‘Umbria Veloce’ in Perugia [Last Updated On: December 14th, 2009] [Originally Added On: December 14th, 2009]
- An Instable CO2-Filled Ocean [Last Updated On: December 14th, 2009] [Originally Added On: December 14th, 2009]
- ‘Futurismi a Ravenna’ opens Dec. 19 [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]
- ‘Futurism and the Technological Imagination’ – 30% discount until Jan. 15 [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]
- Protecting Our Lungs at Copenhagen [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]