The notorious ticket peddling service Ticketmaster has never been a fan favorite, and anyone who's ever bought a concert ticket there can attest to why. Preposterous prices, slimy junk fees, and terrible customer service are just a few of its mundane evils. In spite of how universally reviled it is, Ticketmaster has persisted as the king of the box office. But now, it's facing its worst PR nightmare in years — and that's saying something. Why? It made the fatal error of pissing off Taylor Swift fans, or "Swifties."
Swift's "Eras Tour," which will have her perform at over 50 venues in the US alone, is set to be one of the biggest music events on the planet. Biding their time, her fiercely loyal fanbase — probably the largest of any single artist and easily the most vocal online — have been waiting since 2018 for her next headlining tour. So, looking to guarantee a spot, many of them signed up for Ticketmaster's Verified Fans program, a system which was supposed to only allow a select amount of around 1.5 million real fans — as opposed to scalper bots — to buy tickets ahead of time.
It didn't work. Ticketmaster CEO Michael Rapino told The Hollywood Reporter that around 14 million users, some of them bots, rushed to buy pre-sale tickets this week, and it pretty much broke the service. Parts of the website immediately crashed, leaving millions either waiting for hours or suffering through a miserable, glitchy experience — only for some to be told they couldn't buy a ticket anyway even though they were verified. In total, Ticketmaster was barraged with 3.5 billion system requests, which is nearly half the population of the Earth and four times its previous peak.
Even with all the difficulties, it did manage to sell around two million tickets — but it's unclear how many of those went to actual, verified Swifties and how many went to scalpers.
And we suspect that Ticketmaster has made way more than that in the form of enemies. Search its name on social media right now, and you'll be returned with swarms of complaints from ardent Swifties and Ticketmaster haters crawling out of the woodwork.
To make matters worse, the maligned seller abruptly informed fans via Twitter that it would be canceling the sale of tickets to the general public originally planned for Friday, "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand."
With Ticketmaster shutting its doors, vulturous resellers who gobbled up tickets during the presale pandemonium remain the only alternative for fans, selling them at outrageous amounts as high as $28,000, Reuters reports.
Exceptionally crummy service isn't exactly a scandal in itself, but the magnitude of Ticketmaster's mishandling of the situation — and the blatant scalping it's enabled — has brought significant attention to the company's nefarious practices and its stranglehold on the market.
Now, politicians are jumping on the Swifties' grievances to call for Ticketmaster's head.
"Daily reminder that Ticketmaster is a monopoly, [its] merger with LiveNation should never have been approved, and they need to be [reined] in," said Rep. Alexandria Ocasio-Cortez (D-NY), in a tweet. "Break them up."
"It's no secret that Live Nation-Ticketmaster is an unchecked monopoly," echoed Rep. David N. Cicilline (D-RI), the chair of the House Subcommittee on Antitrust, Commercial, and Administrative Law.
"The merger of these companies should never have been allowed in the first place," Cicilline added, stating that he's joining others to call on the Department of Justice (DOJ) to "investigate LiveNation’s efforts to jack up prices and strangle competition."
Ticketmaster was already a behemoth in the 90s when Pearl Jam — then one of the biggest bands in the world — tried to take them on. Eddie Vedder and his bandmates certainly made the concert corporation sweat for a time, but since then, it's only grown. In 2010, it merged with LiveNation, once its largest competitor and now Ticketmaster's parent company. Critics, like AOC and Cicilline, argue that this merger was in blatant violation of antitrust laws.
Monopolistic behavior aside, as well as frequently bullying artists and venues to give into its tyrannical demands, consumers don't have to dig very far to realize Ticketmaster is ripping them off. Buy a ticket on there and it could charge you a significant portion of the ticket price in service and other junk fees.
Another culprit? Its dynamic pricing model, infamously used in other industries like airline tickets and hotels, in which prices are continuously adjusted in real time based on demand. As a result, ticket prices are not made public before a sale begins. In theory, dynamic pricing is meant to make predatory resellers obsolete by keeping prices competitive. But really, it's just a good excuse for Ticketmaster to match its prices with that of ludicrous resellers and pocket the extra cash.
Furthermore, at least one 2018 investigation by CBC found that Ticketmaster was quietly recruiting professional scalpers into its reseller program, and turned a blind eye to them using hundreds of fake accounts to sell tickets.
Bearing all that in mind, you'd think Swift would speak up about the most recent fiasco over her tour.
And for a while, she didn't, driving fans frantic over her silence — which she's finally broken.
On Friday, Swift spoke out in a carefully worded statement on her Instagram.
"Well, it goes without saying that I’m extremely protective of my fans," she began. "It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse."
Swift is clearly alluding to Ticketmaster here, and euphemistically summed up the situation as there being "a multitude of reasons why people had such a hard time trying to get tickets" — though she never specifically names the corporation.
Diplomatic as the words may be, they've dropped at the perfect moment, because The New York Times reports that the DOJ has opened an antitrust investigation over LiveNation's ownership of Ticketmaster (though at press time, official confirmation is still pending.)
Could this be the beginning of the end of the company's unfettered dominance? Maybe. Ticketmaster and LiveNation only seem to get stronger with the more bad PR they get. So taking them down? It'll take more than online outrage. However, with Swift looking poised to join the fight alongside the DOJ, maybe this time around the concert conglomerate will get a run for its money.
More on Taylor Swift: Taylor Swift Reportedly Threatened Microsoft Over Racist Chatbot
The post Ticketmaster May Have Finally Met Its Match: Furious Swifties appeared first on Futurism.
Follow this link:
Ticketmaster May Have Finally Met Its Match: Furious Swifties
- The Principality of Sealand - Become a Lord, Lady, Baron or ... - December 8th, 2016 [December 8th, 2016]
- SeaLand Toilets - Motorhome, RV & Marine - PPL Motor Homes - December 23rd, 2016 [December 23rd, 2016]
- Schedules - SeaLand - December 28th, 2016 [December 28th, 2016]
- Sealand man jailed for high speed police chase near Chester - LeaderLive - February 10th, 2017 [February 10th, 2017]
- sealand | eBay - February 15th, 2017 [February 15th, 2017]
- Floatplane fuselage donated for entrance feature - Campbell River Mirror - February 22nd, 2017 [February 22nd, 2017]
- Burglar in 'lunatic' Flintshire police chase jailed - Daily Post North Wales - February 23rd, 2017 [February 23rd, 2017]
- Did you get married in this Sealand church? - Daily Post North Wales - March 1st, 2017 [March 1st, 2017]
- Global Camping Toilet Market 2017 By Manufacturers Zodi, Camco, SeaLand, Thetford Marine - NetDugout - March 2nd, 2017 [March 2nd, 2017]
- Sealand Natural Resources, Inc. (OTCMKTS:SLNR) Files An 8-K Unregistered Sales of Equity Securities - Market Exclusive - March 2nd, 2017 [March 2nd, 2017]
- Sealand - The Principality of Sealand - March 8th, 2017 [March 8th, 2017]
- Sealand of the Pacific - Wikipedia - March 11th, 2017 [March 11th, 2017]
- Gardening club launch at Sealand and Queensferry Dementia Caf - Deeside.com - April 8th, 2017 [April 8th, 2017]
- Sealand - The Principality of Sealand - thoughtco.com - April 8th, 2017 [April 8th, 2017]
- Malawi govt over paid farm input suppliers by K61billion - Nyasa Times - June 7th, 2017 [June 7th, 2017]
- About Sealand - June 7th, 2017 [June 7th, 2017]
- How Are Analysts Interpreting Sealand Natural Resources Inc (SLNR)'s Relative Strength? - Nelson Research - June 8th, 2017 [June 8th, 2017]
- Inquiry date for Chester flood plain homes plan - ChesterChronicle.co.uk - June 14th, 2017 [June 14th, 2017]
- sealand toilet | eBay - June 14th, 2017 [June 14th, 2017]
- Unusual Activity Spotted in Sealand Natural Resources Inc (SLNR) - BVN - June 16th, 2017 [June 16th, 2017]
- Sealand Natural Resources Inc (SLNR) Moving -40.00% in Session - BVN - June 17th, 2017 [June 17th, 2017]
- Pivot Points in Focus: Sealand Natural Resources Inc (SLNR) - Nelson Research - June 21st, 2017 [June 21st, 2017]
- Independence Day 2017 SeaLand & Port Schedule - American Journal of Transportation - June 27th, 2017 [June 27th, 2017]
- Flooding on Chester's Sealand Road after downpour - ChesterChronicle.co.uk - July 14th, 2017 [July 14th, 2017]
- Chester floodplain housing scheme unanimously rejected - ChesterChronicle.co.uk - August 6th, 2017 [August 6th, 2017]
- 150 years of the Shipping Forecast: The magic and poetry of Dogger, Fisher and German Bight - Country Life - August 25th, 2017 [August 25th, 2017]
- Sealand - Wikitravel - August 25th, 2017 [August 25th, 2017]
- About Us - Principality of Sealand - August 25th, 2017 [August 25th, 2017]
- About - Principality of Sealand - February 6th, 2018 [February 6th, 2018]
- Principality of Sealand - Wikipedia - June 5th, 2018 [June 5th, 2018]
- Sealand | MicroWiki | FANDOM powered by Wikia - July 29th, 2018 [July 29th, 2018]
- Sealand The Mystery Solved - Part One - YouTube - August 30th, 2018 [August 30th, 2018]
- Sealand Marine Toilet Parts | West Marine - September 16th, 2018 [September 16th, 2018]
- Search for a route - sealand.com - September 16th, 2018 [September 16th, 2018]
- About Sealand - Become a Lord, Lady, Baron or Baroness - October 16th, 2018 [October 16th, 2018]
- SeaLand is now Dometic | Dometic - Mobile living made easy. - November 24th, 2018 [November 24th, 2018]
- Sealand | Dynamic Ship Simulator III Wiki - dss-iii.wikia.com - December 5th, 2018 [December 5th, 2018]
- Sealand | Fifth World Wiki | FANDOM powered by Wikia - December 5th, 2018 [December 5th, 2018]
- Vacuflush Parts and Systems for marine and RV toilets. - January 11th, 2019 [January 11th, 2019]
- Sealand | West Marine - January 11th, 2019 [January 11th, 2019]
- Sealand | Hetalia Archives | FANDOM powered by Wikia - January 11th, 2019 [January 11th, 2019]
- About Sealand | The Principality Of Sealand - January 11th, 2019 [January 11th, 2019]
- Sealand Marine - 4 Locations Across Nebraska and South ... - May 14th, 2019 [May 14th, 2019]
- Surfer cleans his playground by turning pollution into functional fashion - East Coast Radio - October 1st, 2019 [October 1st, 2019]
- Hefty bill for Sealand farmer who ignored warnings to clear waste off his land - LeaderLive - October 1st, 2019 [October 1st, 2019]
- IN PICTURES: Terry is first person to complete nine-mile swim from Sealand to Dovercourt - Harwich and Manningtree Standard - October 1st, 2019 [October 1st, 2019]
- Great Escapes: The Pristine Shores and Year-Round Charm of Denmarks North Sealand - Barron's - October 1st, 2019 [October 1st, 2019]
- Terra Firma Imagines a Tiny Country Surviving the Rising Waters - TheaterMania.com - October 14th, 2019 [October 14th, 2019]
- Appeal launched over refusal of plans to store cars and caravans on green barrier land in Sealand - LeaderLive - October 14th, 2019 [October 14th, 2019]
- Queues on Sealand Road in Chester due to water works - Cheshire Live - October 14th, 2019 [October 14th, 2019]
- Coleg Cambria volunteers clean-up streets and rivers of Deeside for community event - Deeside.com - October 16th, 2019 [October 16th, 2019]
- Review: In Terra Firma, a Wee Wet Country on the Brink - The New York Times - October 16th, 2019 [October 16th, 2019]
- Appeal launched over refusal of plans to store cars and caravans on green barrier land in Sealand - Deeside.com - October 16th, 2019 [October 16th, 2019]
- Global Smart Container Market Set to Reach $5.74 Billion by 2024 - Asia-Pacific Expected to Grow at the Highest CAGR - PRNewswire - December 18th, 2019 [December 18th, 2019]
- Panerai Celebrates the Year of the Rat With Sparsello-Decorated Luminor Sealand - HYPEBEAST - December 18th, 2019 [December 18th, 2019]
- Former football star and Telegraph photographer Gary Talbot dies at 82 - Lancashire Telegraph - December 27th, 2019 [December 27th, 2019]
- SeaWorld Prisoner Kyuquot the Orca Needs Our Help! - The Union Journal - December 27th, 2019 [December 27th, 2019]
- Somaliland in the Guide to the 'almost countries' of The World - MENAFN.COM - December 27th, 2019 [December 27th, 2019]
- All the shops and businesses Chester said goodbye to in 2019 - Cheshire Live - January 2nd, 2020 [January 2nd, 2020]
- Easter eggs are already on sale in Plymouth - Plymouth Live - January 2nd, 2020 [January 2nd, 2020]
- This is what was happening in Chester as the 1990s dawned - Cheshire Live - January 2nd, 2020 [January 2nd, 2020]
- Chinese New Year Gifting 2020: From Gucci to Faberg, Rats & Mice Galore | Jewellery | Watches & Jewellery - Luxury London - January 14th, 2020 [January 14th, 2020]
- Sealand Community Council to decide three new positions by co-option | The Leader - LeaderLive - January 30th, 2020 [January 30th, 2020]
- Roadworks in and around Flintshire over the next few days - Deeside.com - February 24th, 2020 [February 24th, 2020]
- Photographer from Deeside on 'cloud nine' with accolade - LeaderLive - February 24th, 2020 [February 24th, 2020]
- China firms in $10 billion share sale rush as funding rules eased amid virus worries - Reuters - February 24th, 2020 [February 24th, 2020]
- Sealand reduces transit time between Chile and the US for table grapes - FreshPlaza.com - February 24th, 2020 [February 24th, 2020]
- The 72 businesses with a five star food hygiene rating in Flintshire - Daily Post - March 16th, 2020 [March 16th, 2020]
- More than three weeks of overnight closures on Cheshire roads to start - Cheshire Live - March 22nd, 2020 [March 22nd, 2020]
- Flintshire man who went to see son play in band in Chester caught drink-driving on way home - The Chester Standard - March 22nd, 2020 [March 22nd, 2020]
- Heres Why Sealand Capital Galaxy (LON:SCGL) Must Use Its Cash Wisely - Simply Wall St - March 22nd, 2020 [March 22nd, 2020]
- Man charged with alleged offence under new Covid 19 legislation following incident in Deeside on Thursday - Deeside.com - April 9th, 2020 [April 9th, 2020]
- SeaWorld trainer torn limb from limb by killer whale turned 'psychotic' by captivity - Mirror Online - April 26th, 2020 [April 26th, 2020]
- Revamped Aldi Chester store to open its doors next week - The Chester Standard - May 11th, 2020 [May 11th, 2020]
- Weekly Update: Global Coronavirus Impact and Implications on Fresh and Naturally Fermented Birch Juice Market Analysis, Trends, Forecast, 2019-2025 -... - June 1st, 2020 [June 1st, 2020]
- Residents urged to take care after house fire in Sealand - LeaderLive - June 1st, 2020 [June 1st, 2020]
- Someone has used a chainsaw to cut down a tree in Garden City which blocked Welsh Road - Deeside.com - June 9th, 2020 [June 9th, 2020]
- Covid-19 Impact on Global Coriolis Mass Flowmeters Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top... - June 25th, 2020 [June 25th, 2020]
- Sales in the Birch Water Market Expected to Grow as Demand from End-Use Industries Gathers Pace 2017 2025 - Jewish Life News - July 10th, 2020 [July 10th, 2020]
- Breaking down the top 10 LB recruits in Vanderbilt history - 247Sports - July 12th, 2020 [July 12th, 2020]