In Marc Benioffs book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff eventually paid Jobs back with the gift of the AppStore.com domain.
While Salesforce did truly help blaze a trail when it launched as an enterprise cloud service in 1999, it took that a step further in 2006 when it became the first SaaS company to distribute related services in an online store.
In an interview last year around Salesforces 20th anniversary, company CTO and co-founder Parker Harris told me that the idea for the app store came out of a meeting with Steve Jobs three years before AppExchange would launch. Benioff, Harris and fellow co-founder Dave Moellenhoff took a trip to Cupertino in 2003 to meet with Jobs. At that meeting, the legendary CEO gave the trio some sage advice: to really grow and develop as a company, Salesforce needed to develop a cloud software ecosystem. While thats something thats a given for enterprise SaaS companies today, it was new to Benioff and his team in 2003.
As Benioff tells it in his book, he asked Jobs to elucidate on what he meant by an application ecosystem. Jobs replied that how he implemented the idea was up to him. It took some time for that concept to bake, however. Benioff wrote that the notion of an app store eventually came to him as an epiphany at dinner one night a few years after that meeting. He says that he sketched out that original idea on a napkin while sitting in a restaurant:
One evening over dinner in San Francisco, I was struck by an irresistibly simple idea. What if any developer from anywhere in the world could create their own applications for the Salesforce platform? And what if we offered to store these apps in an online directory that allowed any Salesforce user to download them?
Whether it happened like that or not, the app store idea would eventually come to fruition, but it wasnt originally called the AppExchange, as it is today. Instead, Benioff says he liked the name AppStore.com so much that he had his lawyers register the domain the next day.
When Benioff talked to customers prior to the launch, while they liked the concept, they didnt like the name he had come up with for his online store. He eventually relented and launched in 2006 with the name AppExchange.com instead. Force.com would follow in 2007, giving programmers a full-fledged development platform to create applications, and then distribute them in AppExchange.
Meanwhile, AppStore.com sat dormant until 2008, when Benioff was invited back to Cupertino for a big announcement around iPhone. As Benioff wrote, At the climactic moment, [Jobs] said [five] words that nearly floored me: I give you App Store.
Benioff wrote that he and his executives actually gasped when they heard the name. Somehow, even after all that time had passed since that the original meeting, both companies had settled upon the same name. Except Salesforce had rejected it, leaving an opening for Benioff to give a gift to his mentor. He says that he went backstage after the keynote and signed over the domain to Jobs.
In the end, the idea of the web domain wasnt even all that important to Jobs in the context of an app store concept. After all, he put the App Store on every phone, and it wouldnt require a website to download apps. Perhaps thats why today the domain points to the iTunes store, and launches iTunes (or gives you the option of opening it).
Even the App Store page on Apple.com uses the sub-domain app-store today, but its still a good story of how a conversation between Jobs and Benioff would eventually have a profound impact on how enterprise software was delivered, and how Benioff was able to give something back to Jobs for that advice.
Link:
The story of why Marc Benioff gifted the AppStore.com domain to Steve Jobs - TechCrunch
- Green with Envy | How to Spot an Eco-Snob | Part III - November 8th, 2009 [November 8th, 2009]
- EcoLogo - November 8th, 2009 [November 8th, 2009]
- 5 Ways to Green Your Exercise Routine - November 8th, 2009 [November 8th, 2009]
- Seed Bombs - November 8th, 2009 [November 8th, 2009]
- Guerrilla gardening - November 8th, 2009 [November 8th, 2009]
- Green Your Morning Routine - November 8th, 2009 [November 8th, 2009]
- Environmental Benefits of Telecommuting - November 8th, 2009 [November 8th, 2009]
- Safeway Sponsors Portland Community Cleanup - November 8th, 2009 [November 8th, 2009]
- Electric Vehicle Race - November 8th, 2009 [November 8th, 2009]
- Portland Bridge Pedal 2009 - November 8th, 2009 [November 8th, 2009]
- E-waste in Oregon - November 8th, 2009 [November 8th, 2009]
- Bike Sharing in Portland - November 8th, 2009 [November 8th, 2009]
- Bucks for the Bay Challenge - November 8th, 2009 [November 8th, 2009]
- Drive to Make a Difference with MyMPG - November 8th, 2009 [November 8th, 2009]
- Bathroom Sprayers - Green your Toilet Routine - November 8th, 2009 [November 8th, 2009]
- Ubuntu OS can Save Energy - November 8th, 2009 [November 8th, 2009]
- Green Metropolis, David Owen - November 8th, 2009 [November 8th, 2009]
- Sustainable Pens: GLO Pens - November 8th, 2009 [November 8th, 2009]
- International Day of Climate Action - November 8th, 2009 [November 8th, 2009]
- Donate to Oregon Toxics Alliance - November 8th, 2009 [November 8th, 2009]
- Biomass Energy Generation Myths - November 8th, 2009 [November 8th, 2009]
- Crude The Real Price of Oil | Playing in Portland - November 8th, 2009 [November 8th, 2009]
- Pictures From 350 Climate Day in Portland - November 8th, 2009 [November 8th, 2009]
- Arcimoto Electric Vehicles in Oregon - November 8th, 2009 [November 8th, 2009]
- Urban Rooftop Wind Turbines - November 8th, 2009 [November 8th, 2009]
- Chromium 6 Emissions from ESCO in Portland - December 13th, 2009 [December 13th, 2009]
- Food Inc. Review - December 19th, 2009 [December 19th, 2009]
- Making Maps with Google Earth and Google Maps by Shane Bradt of the University of New Hampshire Cooperative Extension - March 23rd, 2010 [March 23rd, 2010]
- Demonstration of Miradi 3.1 by Nick Salafsky of Foundations of Success - March 23rd, 2010 [March 23rd, 2010]
- Advanced Mashups – KML and the Mapping API by Cary Chadwick of the University of Connecticut Center for Land Use Education and Research - March 23rd, 2010 [March 23rd, 2010]
- Demonstration of InVEST by Heather Tallis of the Natural Capital Project - March 23rd, 2010 [March 23rd, 2010]
- GIS Maps Online by Emily Wilson of the University of Connecticut Center for Land Use Education and Research - March 23rd, 2010 [March 23rd, 2010]
- From ArcGIS to Web Maps: Simple Techniques for Publishing GIS Maps Online by Emily Wilson of the University of Connecticut Center for Land Use Education and Research - March 25th, 2010 [March 25th, 2010]
- Demonstration of Marine InVEST by Anne Guerry of the Natural Capital Project - March 31st, 2010 [March 31st, 2010]
- Eliminate and Decrease Styrofoam - March 31st, 2010 [March 31st, 2010]
- Portland Plans to Spend $600 million on Master Bike Plan - April 2nd, 2010 [April 2nd, 2010]
- (Webinar in Spanish) Demostración sobre Vista 2.5 de NatureServe en línea (Webinar) por Ian Varley, Carmen Josse, y Alexandra Sanchez de Lozada de NatureServe. - April 6th, 2010 [April 6th, 2010]
- Using and Adding Your Content to Google Ocean by Charlotte Vick, Google Content Manager of Mission Blue - April 13th, 2010 [April 13th, 2010]
- End Paper Receipts - May 1st, 2010 [May 1st, 2010]
- Demonstration of CanVis by Chris Haynes of NOAA Coastal Services Center - May 6th, 2010 [May 6th, 2010]
- Demonstration of HD.gov Web Portal by Jeff Adkins from NOAA Coastal Services Center - May 13th, 2010 [May 13th, 2010]
- Demonstration of Ecosystem Assessment and Reporting Tool by Steve Schill of The Nature Conservancy - May 13th, 2010 [May 13th, 2010]
- Demonstration of Version 2.0 of the Multipurpose Marine Cadastre by Adam Bode and Brian Smith of NOAA Coastal Services Center - May 17th, 2010 [May 17th, 2010]
- CRUDE Filmmakers Subpoenaed by Chevron - May 22nd, 2010 [May 22nd, 2010]
- Demonstration of the Digital Coast Coastal Inundation Toolkit by Steph Beard, Jodie Sprayberry and Billy Brooks of NOAA Coastal Services Center - May 25th, 2010 [May 25th, 2010]
- Presentation on the Creating Resilient Communities EBM Tool Demonstration Project by Jocelyn Hittle of PlaceMatters - June 10th, 2010 [June 10th, 2010]
- Presentation on Economic Data Needed for EBM by Linwood Pendleton of Duke University - October 11th, 2010 [October 11th, 2010]
- Recycling Water - October 16th, 2010 [October 16th, 2010]
- ODOT Partners with Oregon Toxics Alliance to Reduce Pesticides - October 17th, 2010 [October 17th, 2010]
- Goats Hired to Mow Portland Lot - October 17th, 2010 [October 17th, 2010]
- A World of Health: Connecting People, Place, and Planet - October 17th, 2010 [October 17th, 2010]
- Alternative Recycling Options - October 17th, 2010 [October 17th, 2010]
- No More Bullying the Bull Trout - October 17th, 2010 [October 17th, 2010]
- 1000+ EV Charging Stations Slated for Oregon I-5 Corridor - October 17th, 2010 [October 17th, 2010]
- The Vertical Farm Concept - October 17th, 2010 [October 17th, 2010]
- Blog Action Day 2010 | Water - October 17th, 2010 [October 17th, 2010]
- Eco Districts - October 24th, 2010 [October 24th, 2010]
- Will The Nissan Leaf Thrive? - October 24th, 2010 [October 24th, 2010]
- A Green Railroad - October 24th, 2010 [October 24th, 2010]
- Biomass is not Oregon's clean-energy future as currently promoted - October 24th, 2010 [October 24th, 2010]
- Electrified Parking Spaces - October 24th, 2010 [October 24th, 2010]
- Tree Planting - October 24th, 2010 [October 24th, 2010]
- Three Tips to Reduce Your Carbon Footprint and Live Longer. - October 24th, 2010 [October 24th, 2010]
- Biomass is not Oregon’s clean-energy future as currently promoted - October 31st, 2010 [October 31st, 2010]
- Rail~Volution - October 31st, 2010 [October 31st, 2010]
- Green Streets Initiative - October 31st, 2010 [October 31st, 2010]
- Mayor Kitty Piercy and Envision Eugene - November 7th, 2010 [November 7th, 2010]
- The Willamette River Transit Bridge - November 13th, 2010 [November 13th, 2010]
- Collaborative Learning and Land Use Tools to Support Community Based Ecosystem Management by Chris Feurt of the Wells National Estuarine Research Reserve - November 14th, 2010 [November 14th, 2010]
- Portland Federal Building Begins Green Makeover - November 14th, 2010 [November 14th, 2010]
- Vestas’ New HQ in Portland Shoots for LEED Platinum - November 14th, 2010 [November 14th, 2010]
- College Degrees to Get You in the Environmental Field - November 14th, 2010 [November 14th, 2010]
- Demonstration of openNSPECT, an Open Source Version of the Nonpoint-Source Pollution and Erosion Comparison Tool by Dave Eslinger of NOAA Coastal Services Center - February 14th, 2011 [February 14th, 2011]
- Demonstration of EMDS by Keith Reynolds of the US Forest Service - February 14th, 2011 [February 14th, 2011]
- Demonstration of Habitat Priority Planner by Chrissa Waite and Danielle Bamford of NOAA Coastal Services Center - February 14th, 2011 [February 14th, 2011]
- Presentation on the Coastal Adaptation to Sea Level Rise Tool (COAST) by Sam Merrill of the New England Environmental Finance Center - February 14th, 2011 [February 14th, 2011]
- Presentation on the Coastal and Marine Ecological Classification Standard by Kathy Goodin of NatureServe - February 14th, 2011 [February 14th, 2011]
- Demonstration of Coral Reef Scenario Evaluation Tool (CORSET) by Jessica Melbourne-Thomas of the University of Tasmania - February 14th, 2011 [February 14th, 2011]
- Demonstration of Multi-scale Integrated Models of Ecosystem Services (MIMES) by Roel Boumans and David McNally of AFORDable Futures LLC - February 14th, 2011 [February 14th, 2011]
- Creating Life in the Desert - February 14th, 2011 [February 14th, 2011]