March 6 2024, 5:32 pm | BY Ricki Green | No Comments Following a competitive pitch process lead by consultant Jodi Williams, Pitchblack Partners has been appointed as Oceanias lead strategic, creative and production partner along with its sister production company Jetblack.

Says Josh Moore, principal partner, Pitchblack Partners: To be appointed by the Oceania team is a real privilege and opportunity. With a focus on reinvention of retirement living and aged care through innovation, Oceania is the most exciting brand in the category. Were all going to be older one day and to know that we can have a hand in helping our parents generation and then in turn our generation, and the next, enjoy all our days on the planet is genuinely fulfilling.

Says Sandra Daniel, GM marketing and communications, Oceania: Josh, Jono and the team at Pitchblack showed they have a real passion for our category and a clear understanding of where they want to take our brand. They already feel like they are an extension of our team which is important as we have big ambitions for 2024 and beyond.

Says Anita Hawthorne, group general manager sales and services, Oceania: Ive been impressed with the thinking I have seen from the Pitchblack Partners already and Im excited to be working with an independent agency that clearly has a real interest in improving the life of Kiwis and their families as they age.

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Oceania appoints Pitchblack Partners as lead strategic and creative agency - Campaign Brief NZ