Over the past three years, people have taken to the streets to demonstrate against police brutality, to stand up for immigration and womens rights, and callfor Donald Trumps removal from office. The revitalized civil rights movement hasnt impeached Trump just yet, but its become a catchy enough trend in the eyes of advertisers to sell us Pepsi by the truckload.

Today, Americas favorite empty-calorie beverage has released an expensively produced ad that features Kendall Jenner, and takes place at a protest. According to the videos YouTube description, which also calls it a short film, the clip centers around capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments.

The commerciala simulacrum of the revolutionis just as inane as that description. Theres a frustrated Muslim artist marking up photographs with, of course, a can of Pepsi on the table. Theres a brown-skinned celloistwhose burning intensity is only quenched by some Pepsi. How inclusive! Theres protest in the streets,and poor Kendall Jenner in a blonde wig, her routine interrupted by the energy. Theres even the presence of Lions, a misguided wannabeanthemic song from Bob Marleys grandson Skip, of Chained to the Rhythm fame.

Although the scenes arent explicitly anti-Trumpwhich makes sense because PepsiCo CEOIndra Nooyi is a member of his business councilits clearly aware that human rights are part of the zeitgeist and the zeitgeist sells. The whole sequence climaxes when the procession of protestersgrab Kendalls attention. Suddenly, she rips off her blonde wig, and struts with the protesters to lead them to liberty. She even gets the sought-afteraffirmative fist bump from a dude in cornrows.

After all that, the model-turned-activist kindly gives a police officer a Pepsi can. The message is clear:struggle against the powers that be, but make damn sure you remember to buy soda. Watch and be inspired below.

Original post:

Kendall Jenner and Skip Marley Want You to Drink Pepsi and Love Cops - SPIN