EXCLUSIVE: We hear that Cinemart, the documentary team of directors Jenner Furst, Julia Willoughby Nason and producer Mike Gasparro, is partnering on the documentaryLuLaRichwith Based on Medias Blye Faust and Cori Shepherd Stern.

The doc will investigateLuLaRoe, the billion dollar clothing empire which has recently been accused of misleading thousands of American women with their multi-level marketing platform. Once promoted by Katy Perry and Kelly Clarkson, the brand has gone from an aspirational movement to a trending pyramid scheme that is now the subject of multiple lawsuits.

LuLaRoes founders DeAnne and Mark Stidham have denied all allegations and have launched countersuits of their own, defending the companys legitimacy and model. LuLaRoe is still fully operational and many women continue to enthusiastically promote the brand. The company has also dramatically reduced entry costs to attract new saleswomen during the pandemic and economic downturn.

Related StoryProducers Blye Faust & Cori Shepherd Stern Launch Based On Media

The film will chart the meteoric rise of the company, its Mormon founder and a culture of dedicated legging-clad millennial saleswomen who rose through the ranks seeking a better life for their families.

In addition to offering LuLaRoe execs Mark and DeAnne Stidham a chance to tell their story, LuLaRich will explore the broader zeitgeist of the Mormon subculture, multi-level marketing, social media, womens rights, economic equality, fraud and white-collar crime in the digital age.

Nason and Furst will direct with EP Gasparro, the award-winning team behind Hulus Fyre Fraud and Netflix docuseries The Pharmacist which we reported yesterday was being snapped up by David Permut to be made into a feature narrative. The Cinemart team is currently in production on a new sports true-con for Quibi about Baseballs recent sign stealing scandal in a co-production with Spring Hill Entertainment and executive producer Lebron James.

Cinemart will be joined by EPs Blye Faust and Cori Shepherd Stern of Based On Media. Faust won an Oscar for Best Picture onSpotlight and Stern is an Oscar-nominated and Emmy-winning producer known for diverse projects including Warm Bodies and HBOs Open Heart.

The Cinemart is repped by CAA and Jonathan Gardner and Carissa Knoll at Cohen & Gardner. Based On Media is repped by WME, along with Robert Strent and Ted Fisher at Grubman Shire Meiselas & Sacks.

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Documentary About Controversial LuLaRoe Clothing Empire In Works From Fyre Fraud Team And Based On Media - Deadline