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From #MAGA to #Maythe4th, here are some of the biggest hashtags of the first 10 years of the hashtag.
Its been 10 years since Chris Messina tweeted the first hashtag. In that time, hashtags have come to define not only social media, but also a generation of internet culture.
Every news item, product release, marketing campaign, movie premiere anything and everything really, has been collated around the hash symbol. As such, 10 people can come up with 10 different answers as to which 10 hashtags have defined the last 10 years on social media. Heres that selection from PRWeek staffers, in no particular order:
#Jan25One of the defining moments in modern international politics the uprising in Egypt in 2011 that eventually resulted in the resignation of the countrys former dictator, Muhammad Hosni El Sayed Mubarak was also a defining moment for social media. It showed that Twitter had real applications outside of cat memes and trolls.
#GamergateAn ugly moment for gamers, gamergate began as a statement against corruption in games journalism, and ended up as a rallying point for misogynists and trolls. Still, it was a moment that wont soon fade from memory.
#MakeAmericaGreatAgainNot much to be said about this one, really. It was (and is) as much a viral hashtag as a symbol of the right-wing zeitgeist. If nothing else, its been effective.
#YesWeCanThe chant that propelled President Barack Obama to the oval office during the campaign, and the ethos that defined much of his two terms. This hashtag defined not only the decade, but a new generation of American voters.
#BlackLivesMatterBLM seems more like a political party here in the waning weeks of 2017, but the movement began as social rally cry against police brutality; specifically, the killing of Trayvon Martin. Now it is one of the most prolific political chants in history.
#IceBucketChallengeThe magnitude of the virility of the ice bucket challenge is difficult to understate. Look at all the various "challenges" it left in its wake, with more cropping up all the time. The ice bucket challenge was a true gem as far as viral social media moments go, and it was one of the few that brands were able to effectively and organically co-opt.
#BreakTheInternetIts entirely possible to fill a list like this with Kim Kardashian content. But if one hashtag defines her reign, its #BreakTheInternet; a social media event where the semi-nude Kardashian literally broke Twitter.
#ImWithHerHillary Clinton remains a divisive, even near on 12 months after her defeat in last years presidential election. But the hashtag that followed her continues to be a call to action for women and womens rights groups.
#OscarsSoWhiteHollywood has a long and documented history of racism and exclusion, but the industry has been doing a bit of course correction in the wake of 2015s #OscarsSoWhite; a viral response to the Academy Awards that year (and many other years), which didnt include a single actor of color.
#MayThe4thEntertainment media inherently generates a ton of social buzz, but the viral fervor around 2015s Star Wars: The Force Awakens was an anomaly, even for a blockbuster film. It remains one of the most viewed online trailers in the first 24 hours to this day, and was one of the biggest cinematic events of this generation. Whatever the subjective quality of the film itself, its commercial success pushed May 4 as close as one can go to becoming an official holiday.
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10 hashtags that defined the decade - PRWeek
- The Zeitgeist Film Series Gateway | Zeitgeist: The Movie ... - December 8th, 2016 [December 8th, 2016]
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- ZMCA Homepage - January 9th, 2017 [January 9th, 2017]
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- Here Is Everything You Ever Need to Know About Magical Tutting - Inverse - February 7th, 2017 [February 7th, 2017]
- Tambor Felt Great 'Responsibility' to Transgender Community in ... - ABC News - February 7th, 2017 [February 7th, 2017]
- Piaget Altiplano turns 60, and it's still the choice of today's jetset sophisticate - City A.M. - February 7th, 2017 [February 7th, 2017]
- 'Der Spiegel' magazine sparks furor as cover depicts Trump beheading Lady Liberty - Deutsche Welle - February 7th, 2017 [February 7th, 2017]
- Super Bowl Ads Capture Zeitgeist and Commodify Diversity - The Wesleyan Argus - February 7th, 2017 [February 7th, 2017]
- 'Recruit Rosie': When Satire Joins the Resistance - The Atlantic - February 7th, 2017 [February 7th, 2017]
- A movie of the artist as a young man: Paolozzi silent film stars in film festival - Herald Scotland - February 7th, 2017 [February 7th, 2017]
- If Los Angeles Becomes a Bona Fide Fashion Show Destination, What's Next? - WWD - February 8th, 2017 [February 8th, 2017]
- Why I chose Jefferson Avenue over Madison Avenue - The Drum - February 8th, 2017 [February 8th, 2017]
- We spoke to the new generation of British playwrights who will dominate 2017 - The Independent - February 8th, 2017 [February 8th, 2017]
- Salman Rushdie's New Novel is About Political Correctness and the Culture Wars - Heat Street - February 8th, 2017 [February 8th, 2017]
- The rise and rise of clean beauty - Evening Standard - February 9th, 2017 [February 9th, 2017]
- Badass Baroque - Daily News & Analysis - February 9th, 2017 [February 9th, 2017]
- Five things to know from Netflix's 2017 launch - Newstalk 106-108 fm - February 9th, 2017 [February 9th, 2017]
- What to Watch at the Grammys - Wall Street Journal - February 9th, 2017 [February 9th, 2017]
- Young Artists Lead Through Emotional Expression, Powerful Voices and a Conviction for Social Justice - Youth Today - February 9th, 2017 [February 9th, 2017]
- When the Secular is the Sacred - Patheos (blog) - February 9th, 2017 [February 9th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - LA Daily News - February 10th, 2017 [February 10th, 2017]
- Bernie O'Rourke: An Irishman's Passion for Business - Caldwell University News - February 10th, 2017 [February 10th, 2017]
- 9 Ways the Grammys have Totally Blown It - Newsweek - February 10th, 2017 [February 10th, 2017]
- Q&A: Chef Michel Gurard, a Pioneer of Low-Calorie Cuisine - TIME - February 10th, 2017 [February 10th, 2017]
- Ava DuVernay's Oscar-nominated '13th' documentary aims to unlock the truth - The Pasadena Star-News - February 11th, 2017 [February 11th, 2017]
- The busy busy family's garden - Leinster Express - February 12th, 2017 [February 12th, 2017]
- South-West Review bulletin board February 12, 2017 - Lillie News - February 12th, 2017 [February 12th, 2017]
- Movement as bleak theater, with some terrific Pharrell music too - Los Angeles Times - February 12th, 2017 [February 12th, 2017]
- Bishops' fumble with same-sex marriage means the Church of England is about to lose a generation - The Conversation UK - February 13th, 2017 [February 13th, 2017]
- The Grammys Honored the Wrong Album, and Adele Knew It - Advocate.com - February 13th, 2017 [February 13th, 2017]
- These '80s Artists Are More Important Than Ever - New York Times - February 13th, 2017 [February 13th, 2017]
- Whitehall's war on unaccompanied minors - LocalGov - February 14th, 2017 [February 14th, 2017]
- Britpop songs 10 of the best - The Guardian (blog) - February 15th, 2017 [February 15th, 2017]
- Our president is a TV addict. It's going to get the best of him, but he'll never get the best of it. - Washington Post - February 15th, 2017 [February 15th, 2017]
- How wellness trends may shape health industry in 2017 - Fox News - February 15th, 2017 [February 15th, 2017]
- President Donald Trump is a TV addict - MyDaytonDailyNews - February 16th, 2017 [February 16th, 2017]
- Belly-Button Rings: Where Are They Now? - Racked - February 16th, 2017 [February 16th, 2017]
- In the age of surveillance, what do any of us have left to hide? - Irish Times - February 17th, 2017 [February 17th, 2017]
- Slam a poem - The News on Sunday - February 18th, 2017 [February 18th, 2017]
- With 'The Breaks,' VH1 revisits the '90s hip-hop scene when success wasn't a sure bet - Los Angeles Times - February 18th, 2017 [February 18th, 2017]
- Why Fashion Has Every Right To Be Political Right Now - W Magazine - February 18th, 2017 [February 18th, 2017]
- Bangkok city guide: what to do plus the best hotels, restaurants and bars - The Guardian - February 18th, 2017 [February 18th, 2017]
- Cobbling together: the Brooklynites who gather to make handcrafted shoes - The Guardian - February 20th, 2017 [February 20th, 2017]
- The Harlem Renaissance, Alexander Wang and the VLONE Pop Up Shop - Huffington Post - February 20th, 2017 [February 20th, 2017]
- Museo Amparo - E-Flux - February 20th, 2017 [February 20th, 2017]
- These are 'The Breaks': Inside VH1's 'grounded' new hip-hop series ... - Screener - February 20th, 2017 [February 20th, 2017]
- Why winning the French presidential election could be a poisoned chalice - The Conversation UK - February 21st, 2017 [February 21st, 2017]
- Campaigners to keep Britain in the EU could learn from Team Brexit - WalesOnline - February 21st, 2017 [February 21st, 2017]
- How Sanjay Lalbhai & Pankaj Chandra are trying to build a unique university in Ahmedabad - Economic Times - February 21st, 2017 [February 21st, 2017]
- Maybe the Earth Is Flat - The Root - February 22nd, 2017 [February 22nd, 2017]
- Resistance Against Donald Trump Is Not a New Tea Party | Time.com - TIME - February 22nd, 2017 [February 22nd, 2017]
- Forget PoliticiansThe People Of The West Have Decided Against Muslim Immigration - VDARE.com - February 22nd, 2017 [February 22nd, 2017]
- Interruptions with fluid movements - The Navhind Times - February 23rd, 2017 [February 23rd, 2017]
- Summer of Love 50th Anniversary Posters Wake up Market Street - 7x7 - February 23rd, 2017 [February 23rd, 2017]
- Sean Spicer blames chaotic town halls on 'professional protesters.' So did Obama's team. - Washington Post - February 23rd, 2017 [February 23rd, 2017]
- Looking forward to a rad week for nonfiction film - The Boston Globe - February 24th, 2017 [February 24th, 2017]
- 30 years after his death, James Baldwin is having a new pop culture moment - Los Angeles Times - February 24th, 2017 [February 24th, 2017]
- Turning Over Stones (What The Election Set Free) - Huffington Post - February 24th, 2017 [February 24th, 2017]
- Occupancies Explores the World of Our Bodies - BU Today - February 24th, 2017 [February 24th, 2017]
- The age of the people - The News on Sunday - February 25th, 2017 [February 25th, 2017]
- Cruising Down SoCal's Boulevards: Streets as Spaces for Celebration and Cultural Resistance - KCET - February 25th, 2017 [February 25th, 2017]
- The Old Divisions, They Do Divide Us - The Good Men Project (blog) - February 27th, 2017 [February 27th, 2017]
- When Oscars speeches get political: the best, worst and most annoying in Academy Award history - The Mercury News - February 27th, 2017 [February 27th, 2017]
- NAACP Fundraiser Honors Black Leaders, Activists - FOX 21 Online - February 27th, 2017 [February 27th, 2017]
- The Simpsons Gospel: A Newer Testament for Troubled Times? - Huffington Post - February 28th, 2017 [February 28th, 2017]
- Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' - CampaignLive - February 28th, 2017 [February 28th, 2017]
- Outcry Kills Anti-Protest Law in Arizona, but Troubling Trend Continues Nationwide - Truth-Out - March 2nd, 2017 [March 2nd, 2017]
- Kendrick Lamar Gives A Glimpse Into His Mindset As He Approaches His New Album (Video) - Ambrosia For Heads - March 2nd, 2017 [March 2nd, 2017]
- Max Eastman: Curmodgeon - The Liberty Conservative - March 2nd, 2017 [March 2nd, 2017]
- CHAZAN | The Revolution Will Not Have Shoulderpads: Image Comics 25 Years Later - Cornell University The Cornell Daily Sun - March 2nd, 2017 [March 2nd, 2017]
- Big crowd still feeling the Bern at Jewish socialism confab - Jweekly.com - March 3rd, 2017 [March 3rd, 2017]
- David Duchovny Hits the Road to Seek the Musical Truth That's Out There - PopMatters - March 3rd, 2017 [March 3rd, 2017]
- Donald and the Dominatrix: How the White House Inspired a BDSM Movement - Salon - March 6th, 2017 [March 6th, 2017]
- It's Not McCarthyism, Stupid - New Matilda - March 6th, 2017 [March 6th, 2017]
- Inclusive, 'cool' Toronto shown in new tourism ad - Toronto Star - March 8th, 2017 [March 8th, 2017]
- Visa shows you how #KindnessIsCashless via their latest ad campaign - ETBrandEquity.com - March 8th, 2017 [March 8th, 2017]