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The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

And every year, there are first-time advertisers that gamble millionsthis year up to $4.5 million for a 30-second spotin hopes of scoring big on game day and long afterward.

Many newbies have accomplished their goals and become perennial stalwarts, none more so than Budweiser, Coke, Pepsi and Doritos.

But there's also a long list of one-hit wonder brandsfrom household names to unfamiliar start-upsthat are no longer around, despite the success or failure of their ads. The reasons for their disappearances vary, of course, but their Super Bowl commercials certainly didn't help matters.

As you prepare for Super Bowl XLIX's game within the game, hark back on these 10 past one-and-done advertisers:

AMF (1979)

American Machine and Foundry grew from a small manufacturer of cigarette machines at the dawn of the 20th century into the epitome of a conglomerate.

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By 1979, AMF owned a vast corporate playground of recreational equipment companies, including several brands promoted in its Super Bowl XIII animated "We make weekends" spot.

See the article here:

Remember these? One-hit wonder Super Bowl ads