Video – A Look Around The Corner

Now that its clear where tv and video are going in the near future, its easy to sit back and say the future is sorted out, no need to look further. Just stand by and wait for the long-heralded a la carte future to be built and deployed. But that would miss the fun part. Not the near future, but the future that waits just around he corner.

So with that in mind the New York Video Meetup (www.meetup.com/nyvm) put together a steller presentation of futurists and video activists to explore what lies ahead. The result was a mind-bending hour and a half of presentations and explorations.

The evening, sponsored by AOL, Waywire, and Kaltura took place at AOLs snazzy high

tech HQ across from NYU in lower manhattan.

The first presentation, byDC Vito,the Executive Director of The Lamp showed a combination of technology and business called Media Breaker. The Lamp is a not-for-profit whos goal is to provide tools to empower young people to talk back to media. Vito explains that young people now spend almost 11 hours per day engaged in media, accordingto the Kaiser Family Foundation. Thats amind-blowingnumber. Vito co-founded The LAMP (Learning AboutMultimedia Project) in 2007 to engage teens. What Vito learned was that young people who confronted orcriticizedmedia found that brands, companies, and lawyers would quickly send take down notices to YouTube, removing what was the natural platform for teens as a home of media criticism. Fair use, it turns out, is only fair if you have a lawyer to argue your side.

So Vito and his team built an editing tool, Media Breaker to give teens a web-based, easy to use platform to edit and remix media. Sure, you could use iMovie, Final Cut, or Premier for that. But he added an important layer upload to Mediabreaker and their team of fair-use lawyers will review and almost always defend your video. So teens with an argument to pick with say Kia automotive for what they see as racist use of a hamster, dont have to go it alone.

http://lamplatoon.thelamp.org/

Vito told the Knight Foundation a funder of MediaBreaker; In breaking new ground with the Media Breaker, it is our intent to help create 10,000 little Jon Stewarts engaged, excited and activated users breaking the media and changing the message.

And at NYVM he opened some eyes. Yes, YouTube is powerful, but without an underlying system to support fair use and critical dialog, the content owner with the deepest pockets can easily just suppressdissent.And as content moves across the web, there are new tools and communities to help creators navigate both the technical and businesschallenges. Media Breaker is a great glimpse into the future.

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Video - A Look Around The Corner

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