Soona, The Virtual Photoshoot Company Youve Been Dreaming About – Forbes

Soona, the virtual photoshoot company of your dreams

Imagine having a professional photoshoot from your desk or couch, says Soona co-founder Liz Giorgi of the remote-based, custom photoshoot start-up she runs with Forbes 30 Under 30 alum, Hayley Anderson. As businesses have been adapting to a work-from-home world, Soona is a breakthrough solution for every marketing department, she explains, citing the novel concept of having a creative director, studio location, photographer, and editor all rolled-into-oneinstead of the costly, traditional method of hiring each individual to the sum tune of thousands of dollars. Small businesses, e-comm and consumer product companies across every industryfrom Mother Dirt and Leland Francis skincare to Made In cookware and Away luggagehave already jumped on the bandwagon, enlisting Soona to produce high quality photoshoots at their mind-bogglingly affordable, all-inclusive prices: $39 per photo and $93 per video.

Tongue-in-cheek "Away Loves Away" custom image produced by Soona.

The premise is very straightforward and the process very simple: A client (anywhere in the world) mails in however many products they want to have shot, along with any notes or special requests for the creative team (e.g. drizzle maple syrup over pancakes, particular lighting, background and angle requests, hand model opening bottle, etc.). Once the studio receives the product, you set up a one hour photo shoot and are given the teams undivided attention during that time. Their proprietary software offers a WFH photoshoot experience where you can kick back, watch and collaborate on the shoot in real time, providing instantaneous feedback to produce the exact images you want. As each shot is taken, they pop up on your screen and you (and your team, if they so wish) DM back-and-forth with comments for the creative team. What typically takes a full day to produce is completed in an hour because the company is such a well-oiled machine. The turnaround time is 24 hours or less and you shop right in the app, choosing as little or many images as you want. Voila!

Mother Mother custom image produced by Soona

Furthermore, the app fully integrates into Shopify, allowing customers to upload the custom images seamlessly to their shop. This translates to: No downloading. No cropping. No editing. No resizing. No uploading.

Its a complete game-changer.You can thank me later (from the comfort of your couch)!

soona.co

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Soona, The Virtual Photoshoot Company Youve Been Dreaming About - Forbes

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