Climate change is having all sorts of unanticipated consequences on many different industries. One prominent problem is near-drought conditions in many different states, including California. This has affected businesses that use water in their operations. Several West Coast mobile car detailing businesses have adopted eco-friendly procedures to avoid wasting water. Green-minded customers generally prefer to deal with merchants that are ecologically sensitive, proving that water conservation is not only good for the planet, it's also good business.

Low Pressure One way auto detailers can conserve water is to use a low-pressure washing system. There is a lot less waste and runoff. Runoff flows into storm drains carrying detergents and other pollutants into the groundwater, lakes, rivers and the oceans. The Environmental Protection Agency enforces the Clean Water Act (1972) that cautions against the discharge of waste water into storm drains. An auto detailer that fails to follow this rule can be fined and suspended. Marketing Tool Since water conservation is a necessity, it is best to make it a marketing tool as well. Advertisements should incorporate an earth-friendly theme into the narrative. Merchants can affiliate with environmental organizations and then plaster stickers all over their equipment. Print ads and websites should emphasize the connection to the green movement. An auto detailer can "green up" its website in several ways:

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Websites for Eco-Friendly Auto Detailers