We'll never see a year like 2020 again. Let's hope not, anyway.
We're barely halfway through the year, but it's been chock-full with once-in-a-lifetime or even once-in-a-generation events. We've experienced a pandemic, a major recession, street protests and the occasional riot in major cities around the world.
We've seen major sports seasons interrupted or delayed, only to resume without fans in the stands. Unemployment has spiked to levels of the Great Depression. The U.S. presidential election includes virtual conventions, social-distanced debates and uncertainty as to how ballots will be cast.
The world of technology has changed, too. Working at home is the norm, and we've seen cloud use spiking, buying patterns disrupted and face-to-face communication becoming rare.
Sports fans, economists and political junkies will probably never see another year like this, and they can't wait for life to get back to normal. But for the IT world, many changes will become the new normal.
Some modifications accelerated yearslong trends: a move to the cloud, smaller data center footprints, buying infrastructure as a utility or a service, and a greater emphasis on security and software. But the most sudden change is of a personal nature -- the way we interact. Besides prompting most meetings with co-workers to go virtual, the pandemic changed the way storage and other IT customers interact with vendors.
Call it software-defined sales, where Zoom, Microsoft Teams, Slack and streaming virtual events replace face-to-face on-site meetings and physical user conferences. Fast-tracked due to COVID-19, virtual interactions are the new norm and will only become more so in the coming years.
Gartner predictedthat only 25% of work meetings will take place in person by 2024, down from 60% at the start of 2020.
"We do not see this shift as temporary. In fact, we see the future of work changing permanently," said Nutanix CEO Dheeraj Pandey.
Pandey said the hyper-converged infrastructure vendor experienced no drop-off in lead generation after the first few months of remote work and virtual communications with users due to the new coronavirus. Other storage vendor executives agreed. While business may have suffered because of economic conditions, there has been no lack of interaction internally or between sellers and customers.
"I am remote, yet more connected than ever with a deeper sense of unity," Dell Technologies COO Jeff Clarke said during his company's first post-pandemic earnings call in May. "I'm not traveling, but I'm visiting with more customers, partners, suppliers and team members. And I'm busier than ever."
Pure Storage CEO Charlie Giancarlo said he talks to twice as many customers as he used to while working from home, and his sales team has been more productive.
"So, if anything, I expect that we're going to see sales in a B2B environment permanently take on more of a virtual digital technique," he said on Pure's May earnings call.
We're still not sure what the future holds for in-person industry and vendor events. March and April were filled with decisions to shift vendor conferences to virtual shows. There was a spate of virtual conferences in May and June, while others moved to September and October. Going virtual deprives storage buyers of face-to-face meetings with peers and vendors, hands-on training and roadmap sessions.
We do not see this shift as temporary. In fact, we see the future of work changing permanently. Dheeraj PandeyCEO, Nutanix
However, more people can tune in without having to jump on an airplane and take time away from their day-to-day duties. Expect vendors to continue to tailor shows just as much to virtual attendees even as they ramp up conferences again in the real world.
Many found early virtual conferences had the feel of webinars more than events. Companies that have delayed their virtual shows until later in 2020 -- such as Dell and Nutanix -- have additional time to prepare and, hopefully, come up with more creative ideas.
"Overnight, we can make this a global event, instead of [a regional] event," Pandey said of the virtual .NEXT conference. "We can stream this to anywhere and everywhere. We're thinking real hard about being creative. Virtual doesn't mean copying what you did in the physical world."
Pandey said he didn't want to "spill the beans" about how creative Nutanix will get, but he gave some hints. He wants the show to have short, broadcast-quality sessions like Quibi or TikTok.
"It has to be engaging," he said. "You can stream it to people who don't want to fly to a physical event. You can get people [to watch] for five minutes, [so] it makes for a good break."
As for whether .NEXT and other conferences will go back to being physical events, Pandey said: "It's like public versus private cloud, onshoring versus offshoring. We know the pendulum has to come to rest in the middle."
The IT world pendulum will never swing back to the "old normal" of the pre-2020 world.
- Technology offers pros and cons for people in recovery - PostBulletin.com - February 20th, 2021
- SAG-AFTRA Leaders Explore Promises & Threats Of New Technologies And Their Impact On Residuals Labor Innovation & Technology Summit -... - February 20th, 2021
- Local buses equipped with technology said to remove 99.9% of COVID-19 from air - WTAE Pittsburgh - February 20th, 2021
- Why Osprey Technology Acquisition Stock Popped Again Today - Motley Fool - February 20th, 2021
- Apple is already working on developing 6G wireless technology - Ars Technica - February 20th, 2021
- Discussing Technology and 'Architecture as Transient Media' With Gven zel and Benjamin Ennemoser of UCLA's IDEAS Technology Studio - Archinect - February 20th, 2021
- Art, technology converge in latest William King exhibit - Kingsport Times News - February 20th, 2021
- NASA Technology Could Help Save the World's Largest Shark - EcoWatch - February 20th, 2021
- Geely and Concordium announce joint venture to provide blockchain technology- and service in China backed by Concordium's blockchain technology -... - February 20th, 2021
- 'We owe our lives to innovations in technology': Jim Al-Khalili - E&T Magazine - February 20th, 2021
- OFF-SAT, a saturated fat reduction technology from Duas Rodas, featured among the most innovative food ingredients of 2020 - WFMZ Allentown - February 20th, 2021
- Protein Expression and Purification Technology Market Trend Shows A Rapid Growth By 2025 | Marketinsightsreports KSU | The Sentinel Newspaper - KSU |... - February 20th, 2021
- New technology allows blind people to experience live tennis - Fast Company - February 20th, 2021
- Dialogue with the private sector on medicines and technologies for diabetes care, February 2021 - World Health Organization - February 20th, 2021
- 10 Information Technology Stocks With Unusual Options Alerts In Today's Session - Benzinga - February 20th, 2021
- CORRECTING and REPLACING - Rackspace Technology Reports Fourth Quarter and Full Year 2020 Results - Yahoo Finance - February 20th, 2021
- Efforts to Accelerate the Development of Wind Propulsion Technologies - The Maritime Executive - February 20th, 2021
- COVID-19 Technology Task Force Launches "Connect and Protect" PSA Campaign to Help States and Public Health Authorities Promote Adoption of... - February 20th, 2021
- Clarigent Health Awarded NIH Grant to Advance Technology That Can Evaluate and Remove Potential Biases in Mental Health Algorithms - Business Wire - February 20th, 2021
- ESS Technology :: Home - February 7th, 2021
- The Benefits of an Ecommerce Technology Advocate - Practical Ecommerce - February 7th, 2021
- OMA will master plan a science and technology Future City in Chengdu - The Architect's Newspaper - February 7th, 2021
- J.P. Mascaro & Sons invests in safety and GPS technologies for its fleet - The Mercury - February 7th, 2021
- Springfield, region playing key role in development of flying car technology with Air Force - Springfield News Sun - February 7th, 2021
- A Better Bureaucracy Can Close the Gap Between Defense and Commercial Technology - War on the Rocks - February 7th, 2021
- A glimpse of alien technology or an errant space rock? - The Independent - February 7th, 2021
- Global Blockchain Technology Market 2021-2026: Focus on by Use Case, Business Model, Solutions, Services and Applications - ResearchAndMarkets.com -... - February 7th, 2021
- How to have a better relationship with your tech - MIT Technology Review - February 7th, 2021
- Shareholders Of Materials Analysis Technology (GTSM:3587) Must Be Happy With Their 101% Total Return - Simply Wall St - February 7th, 2021
- PG&E to Deploy New Risk Modeling and Fire Spread Technology to Further Reduce Wildfire Risk - Business Wire - February 7th, 2021
- Tessitura Network Taps Rackspace Technology to Accelerate Business Growth & Develop New Features for the Arts and Culture Community -... - February 7th, 2021
- Smartphone technology in bid to revolutionise early detection of kidney disease - GOV.UK - February 7th, 2021
- Global Green Technology & Sustainability Market Report 2020-2025: Opportunities with Initiatives to Tackle Climate Change and Air Pollution &... - December 22nd, 2020
- Op-ed: The big Covid technology boom still to come that's a no-name one - CNBC - December 22nd, 2020
- Analytics Insight Names 'The 10 Most Impactful Women in Technology 2020' - Business Wire - December 22nd, 2020
- Improving children's health with the help of technology - cerner.com - December 22nd, 2020
- Global Utility Communication Technologies Industry - GlobeNewswire - December 22nd, 2020
- 2020 silver linings: Advances in science and technology - Vox.com - December 22nd, 2020
- Titanium Corporation Announces $10 Million Funding Award by Sustainable Development Technology Canada for the Engineering Phase of the CVW Horizon... - December 22nd, 2020
- Brands and publishers look to technology to solve inefficiencies in branded content - The Drum - December 22nd, 2020
- Smaller Cities Increasingly Turn to Gunshot Detection Technology to Prevent and Reduce Gun Violence - GlobeNewswire - December 22nd, 2020
- Governor Cuomo Signs Legislation Suspending Use and Directing Study of Facial Recognition Technology in Schools - ny.gov - December 22nd, 2020
- Technology and Data Governance in Cities: Indian Cities at the Forefront of the Fight Against COVID-19 - World Economic Forum - December 22nd, 2020
- Kvanto to Acquire 51% of Mobileware Technology to Combine and Expand Their Digital Payment Business in India - Yahoo Finance - December 22nd, 2020
- Signifier Medical Technologies Announces Award of UK NHS Supply Chain Tender - PRNewswire - December 22nd, 2020
- How the pandemic inspired creative uses of technology in 2020 - The Verge - December 22nd, 2020
- Strategic Partnership between RSG101 and Nash Technologies Inc. announced to support COVID-19 efforts on Telemedicine - GlobeNewswire - December 22nd, 2020
- Coagulo Medical Technologies Announces $6.5 Million in Financing to Accelerate Delivery of Disruptive Coagulation Diagnostics Platform - Business Wire - December 22nd, 2020
- Is Microsoft (MSFT) Outperforming Other Computer and Technology Stocks This Year? - Yahoo Finance - December 22nd, 2020
- Chromatography Market 2020-2024- Featuring Agilent Technologies Inc., Bio-Rad Laboratories Inc., Danaher Corp., Among Others|Industry Analysis, Market... - December 22nd, 2020
- Palantir Technologies Looks to be Overvalued Now - InvestorPlace - December 22nd, 2020
- Cybersecurity, Communication Lead 2021 Top Five Technology Trends | State - The Elkhart Truth - December 22nd, 2020
- Work starts on new Lincolnshire Institute of Technology - The Lincolnite - December 22nd, 2020
- Amazon developed really cool technology to aid workplace social distancing and anyone can use it free - ROI-NJ.com - December 22nd, 2020
- We Already Have the Technology to Decarbonize U.S. Electricity - Gizmodo - December 16th, 2020
- SoCalGas to Test Technology that Could Transform Hydrogen Distribution and Enable Rapid Expansion of Hydrogen Fueling Stations - Yahoo Finance - December 16th, 2020
- CIPS: future technology in supply chain & logistics | Technology - Supply Chain Digital - The Procurement & Supply Chain Platform - December 16th, 2020
- Why Luminar Technologies Stock Jumped This Morning - The Motley Fool - December 16th, 2020
- Engineering and Technology Management students achieve high pass rate on certification exam - Morehead State University News - December 16th, 2020
- Queen Elizabeth Says Thank Goodness For Technology as She Carries Out Another Virtual Visit - TownandCountrymag.com - December 16th, 2020
- AWS renews JEDI protest with a few twists - Washington Technology - December 16th, 2020
- Eyesight Technologies Changes Name to Cipia - Supply and Demand Chain Executive - December 16th, 2020
- Reliq Health Technologies, Inc. Announces 15 New Clients with over 12000 New Patients in Central and North Texas and Puerto Rico - GlobeNewswire - December 16th, 2020
- Evolve Manufacturing Technologies to Produce Rapid COVID-19 Tests in Silicon Valley - PRNewswire - December 16th, 2020
- Governor Baker, regulating facial recognition technology is a racial justice issue - The Boston Globe - December 16th, 2020
- I started crying: Inside Timnit Gebrus last days at Googleand what happens next - MIT Technology Review - December 16th, 2020
- COVID-19 vaccines: The new technology that made them possible - Livescience.com - December 16th, 2020
- Technologies Shaping the Face of the Marketing and Branding Industry - TechSpective - December 16th, 2020
- Patriot Bank Selects ZSuite Technologies to Grow Core Deposits with ZRent and ZDeposit - Business Wire - December 16th, 2020
- End Of Year Office Technology Checklist by Drew Smith | Sponsored Insights - Greater Wilmington Business Journal - December 16th, 2020
- Clinical Trial to Study Impact of ActivePure Technology on Surgical Site Infections - Business Wire - December 16th, 2020
- Hyundai Motor Group renews its website to introduce future technology leadership - Automotive World - December 16th, 2020
- Facial recognition technology and travel after COVID-19 - World Economic Forum - December 16th, 2020
- How Curtiss-Wright is bringing PacStar into the fold - Washington Technology - December 16th, 2020
- Technology - Wikipedia - October 8th, 2020
- HITEC Recognizes the 100 Most Influential Hispanics in Technology - PRNewswire - October 8th, 2020
- Robotics is Making Alliance between Employees and Technology - Analytics Insight - October 8th, 2020
- I got irritated by my dads cluelessness with gadgets but maybe it is the technology thats to blame - The Guardian - October 8th, 2020
- TailorInsight Releases Report on 'The AR+AI Interactive Video Technology of WIMI Promotes the Potential Power of the Hologram Industry' -... - October 8th, 2020
- Professors Embrace New Technology to Adapt to Online Instruction - Columbia University - October 8th, 2020