Petfood Forum has had many notable keynote speakers over the years and 2020 is no different. This years keynote is Bonin Bough, host of The Cleveland Hustles on CNBC, author of Txt Me (646) 759-1837 and former C-suite executive at human food companies Mondelz International (formerly Kraft Foods) and PepsiCo. He will present on Hackonomy, explaining how to create value for your business by breaking things.

Bough has had a career as one of the youngest C-suite executives in a Fortune 50 company and has spearheaded some of the industrys largest global marketing campaigns across digital, mobile, television, print and experiential, including the premier of the first ever 3D-printed food product, a customizable, real-time 3D printed Oreo at SXSW (South by Southwest, an annual festival bringing film, interactive media and music together). He oversaw billion-dollar consumer product goods (CPG) brands, including Mondelzs Sour Patch Kids, which became the fastest-growing brand in the world.

During his time as chief media officer at Mondelz, Bough managed over US$3 billion in media spend, making him the seventh-largest media buyer in the world. He has contributed to the rapid growth of other large CPG brands at PepsiCo including Oreo, Cadburys, Pepsi, Gatorade and Frito-Lay.

Bough currently runs Bonin Ventures, a growth accelerator that assists businesses in achieving faster revenue growth.

Boughs keynote will answer the question, how do you create value by breaking things?

Most think that the word hacker sounds negative, but not all hackers are bad, says Bough. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether its breaking from tradition, process or simply the way weve always done things. A new hacking economy or hackonomy is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.

There has been a lot of talk in the pet food industry about millennials and Gen Z and how theyre changing the game when it comes to pet products. Major trends like sustainability and transparency have evolved beyond buzzwords and become imperatives to success. Premium pet foods, once the exclusive properties of specialty outlets, can now be found on grocery store shelves. The way its always been done is obsolete. Do you know if your business is adaptable enough to continue succeeding in the market? Do you need ways to shake things up? Are you wondering how other industries are managing? Do you want a clear explanation of what the baseline collective mindset should be for a market-leading, forward-thinking business?

If you answered yes to any of those questions, well see you at 8:00 a.m. on Tuesday, April 28 in Exhibit Hall C.

Petfood Forum 2020 will be held April 2729 in Kansas City, Missouri, USA. For more information and to register, go to http://www.PetfoodForumEvents.com.

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Petfood Forum 2020: Why should you attend the keynote? - PetfoodIndustry.com