Savvy To The Experience Economy, Marriott Bonvoy Auctions Once-In-A-Lifetime Moments – Forbes

A Bonvoy Moment includes dinner and a stay at Hotel Danieli in Venice.

This year, Marriotts loyalty program received a revamp, creating a sort of super-program called Marriott Bonvoy. The new travel program for Marriott International replaced Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards. Members can earn and use points to visit a large portfolio of global brands located in 132 countries and territories.

To encourage membership while rewarding loyal clientele, the company launched an experience arm called Marriott Bonvoy Moment(s). These moments are experiences that include exclusive travel, sports and culinary access like reservations at Per Se and The French Laundry, to kitchen tours and culinary masterclasses with chefs. In fact, theres an entire team devoted to dreaming up, devising, and executing these experiences which, frankly, sounds like a pretty cool job.

To provide perspective, Marriott Bonvoy has 133 million members. Thats a lot of competition when bidding on moments, these money-cant-buy-but-your-points-can roster of curated experiences. Indeed, the most over-the-top auctions have tallied redemptions of thousands, even millions of points.

Though now closed, peek at this culinary-focused experience with Chef David Bouley. The moment, called Explore a Private Estate in Grand Cayman + Boat Excursion + Cooking Masterclass with Chef David Bouley, generated the highest redemption of any auction at 2 million points.

The singularity of that auction is a great example of whats been done, and whats on the horizon, especially with Marriotts new luxury home rental division called Homes & Villas by Marriott International. The vacation rental portal features upscale, vetted properties meant to compete with sites like VRBO, AirBnB, and OneFineStay but with the benefit of allowing customers to pay with points or earn points on stays.

Seems like a good time to be a Marriott Bonvoy member. Now check your account and start bidding on these five upcoming moments.

Access the 2019 NFL Mexico Game with Premium Tickets + Pre-Game Sideline Passes+ Meet an NFL Legend + Hotel Stay:Get ready for a Monday Night showdown in Mexico City when some of the biggest teams in the league go head to head for the 2019NFL Mexico Game. Kick off this incredible day with access to the VIP Reception before the game where you will have the chance tomeet a NFL Legend at the famed Azteca Stadium. Then, head down to the sideline where you will experience the intensity of warmups with pre-game field passes before taking your premium seats for the game. Top of the experience with a hotel stay. Link to full experience detailsHERE.

Take a Private Surquillo Market Tour with Renowned Chef Jaime Pesaque, Dine at Mayta + Stay at AC Hotel Lima Miraflores: Go on a culinary journey through Lima, Peru, with a guest. Discover the city's Surquillo market on a private tour with Chef Jaime Pesaque, and dine at Chef Pesaque's prestigious Mayta Restaurant. As part of the experience, stay for two nights at the newly opened AC Lima Miraflores, a contemporary hotel boasting an unbeatable location, and receive VIP round-trip transportation from the AC Hotel Lima Miraflores to Mayta. Link to full experience detailsHERE.

Private concert by Mi Casa + Sushi Masterclass + two-night stay at Crystal Towers:Stay at the vibrant Cape Town Marriott Hotel Crystal Towers, and rock out with award-winning South African band, Mi Casa. Thenchannel your inner chef, and learn how to make your own sushi, in a one-on-one sushi-making class with our Head Sushi Chef. Thebest part: eating the actual sushi that you have personally made, complimented by a classic signature Crystal Mojito. End yourexperience with two full body massages at the award-winning Life Day Spa. Link to full experience detailsHERE.

Celebrate the Artist Canaletto with a Chef's Table Five-Course Dinner + Suite Stay atHotel Danieli:You and a guest are invited to celebrate one of the most influential landscape painters of his time, Giovanni Antonio Canal todayknown to the world as Canaletto, with a five-course tasting dinner inspired by his paintings and the tradition of 18th-Century Venice,at Restaurant Terrazza Danieli. Tour Venice's famed Rialto Market with the Executive Chef. Stay in aDandolo Suite at Hotel Danieli,A Luxury Collection Hotel, steps away from the Bridge of Sighs and Piazza San Marco.Link to full experience detailsHERE.

Experience the World-Famous Dner en Blanc in Sydney + Kick off the Party with ExclusiveSparkler Lighting:Join thousands of people in Sydney for the invite-only world-famous Dner en Blanc, where people dress in all white and experience a mass chicpicnic in a public space. Receive two seats at a VIP Marriott International catered table, savor gourmet culinary creations and curated wineselections, and signal the dancing of the night with the sparkler lighting signal. Over the course of the evening, celebrate this magical event withguests brought together from diverse backgrounds by good taste and a love of beauty.Le Dner en Blanc recalls the elegance and glamour of high French society, and guests engage one another, knowing that they are taking part in atruly spectacular event. Guests must dress in all white as part of the tradition of this prestigious, exclusive event.Link to full experience detailsHERE.

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Savvy To The Experience Economy, Marriott Bonvoy Auctions Once-In-A-Lifetime Moments - Forbes

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