CES 2020, the worlds largest annual technology trade show produced by the Consumer Technology Association (CTA), kicks off this week, with more than 170,000 people expected to descend in Las Vegas, Nevada, to witness the latest breakthroughs and innovations in technology.

Indeed, the sheer scale of this giant tech event is mind boggling.

Officially slated to start on Tuesday, January 7 through Friday, January 10, CES 2020 is expected to see more than 4,500 exhibitors showcase around 20,000 new tech products. These companies both startups and established tech names will showcase their latest innovations to over 170,000 attendees from at least 160 countries.

Some of the products expected to be showcased include giant TVs by the likes of LG and Samsung, a 5G-ready laptop by Dell, foldable phones and dual-screen devices likely from Samsung, Dell, Huawei, and Microsoft, as well as smart cars and smart home products powered by Google Assistant and Amazon Alexa.

And thats not all.

CES 2020 will feature over 1,100 industry experts and visionaries, who are slated to speak at over 300 sessions.

Additionally, more than 1,200 startups from at least 45 countries will participate at the event, making their presence felt alongside more established tech names like Intel, AMD, Dell, Nikon, Sharp, Samsung, LG, Bosch, and Panasonic, among others all of them showcasing their tech novelties at 11 different hotels and convention centres, or across a total exhibit space of more than 2.9 million square feet, in Las Vegas.

In a growing sign of the pervasiveness of tech-led innovation across industries, this years expo will see the participation of a slew of more traditional, non-tech enterprises.

Companies such as German automaker Daimler, US carrier Delta Airlines, personal care goods company Procter & Gamble, French auto parts maker Valeo, food startup Impossible Foods, and mass media conglomerate NBC Universal, are expected to make significant announcements at CES 2020, with a few even delivering keynote addresses.

With privacy a strategic imperative for all consumer businesses", Apples Senior Director of Global Privacy Jane Horvath will participate in the Chief Privacy Officer Roundtable, along with Facebooks VP of Public Policy and Chief Privacy Officer for Policy Erin Egan, Federal Trade Commissions Commissioner Rebecca Slaughter, and Procter & Gambles Global Privacy Officer Susan Shook.

The roundtable will focus on how consumer companies can build and ensure privacy at scale, regulation to ensure privacy, and what consumers want when it comes to privacy.

Quibi CEO Meg Whitman to showcase the new mobile streaming service Quibi with founder Jeffrey Katzenberg at CES 2020

Another major appearance due at CES 2020 is mobile streaming service Quibi CEO Meg Whitman, who along with Quibi founder Jeffrey Katzenberg, will showcase their new streaming service that is scheduled to launch in April.

Quibi, short for quick bites, will feature bite-sized episodes of not more than 10 minutes in duration and is expected to charge $5 per month for a version with ads.

Not just Quibi, NBCUniversal, which is also expected to launch its own streaming service in April this year, will deliver a keynote address at CES 2020, where Linda Yaccarino, Chairman of Advertising and Partnerships at NBCUniversal, will lead a panel discussion examining the future of entertainment.

Linda joins other featured speakers such as Ivanka Trump, Salesforce Chairman and co-CEO Marc Benioff, U.S. Secretary of Transportation Elaine Cho, FTC Chairman Joseph Simons, FCC Chairman Ajit Pai, Entrepreneur and Billionaire Mark Cuban, Unilever CEO Alan Jope, White House CTO Michael Kratsios, The Female Quotient CEO Shelley Zalis, Golden Globes nominated actor Mandy Moore, award-winning journalist Katie Couric, NFL CIO Michelle McKenna, and Americas Got Talent host Terry Crews, among others.

Ivanka Trump, Advisor to US President Donald Trump, to speak on the Path to the Future of Work at CES 2020

Ivanka Trump, who serves as an Advisor to US President Donald Trump and heads the White Houses Office of Economic Initiatives and Entrepreneurship, will participate in a fireside chat with Gary Shapiro, President and CEO, Consumer Technology Association, to talk about the Path to the Future of Work.

And theres more.

From new conference tracks to a focus on diversity and inclusion to even the appearance of companies focused on sex technology, this years event has many firsts.

YourStory is at Las Vegas, Nevada to cover CES 2020 at the invitation of the Consumer Technology Association.

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CES 2020: From Apple and Ivanka Trump to 5G, AI, robotics here's whats in store at the annual tech bonanza - YourStory