Gavin McInnes co-founded Vice magazine in 1994 but was pushed out in 2008 after several years of turmoil following a New York Times interview in which he talked about his pride in being white. After leaving, he began "doggedly hacking a jagged but unrelenting path to the far-right fringes of American culture", according to a 2017 profile in the Canadian Globe and Mail.[41]

The Proud Boys organization was launched in September 2016, on the website of Taki's Magazine, a far-right publication for which Richard Spencer had once served as executive editor.[42] It existed informally before then as a group centered around McInnes, and the first gathering of the Brooklyn chapter in July 2016 resulted in a brawl in the bar where they met.[18] The name is derived from the song "Proud of Your Boy" used in the soundtrack of the Disney film version of Aladdin (1992), which had become a running theme on McInnes' podcast hosted by Anthony Cumia's Compound Media. McInnes had heard the song at a children's talent show in December 2015 and took immediate dislike to the perceived "fake, humble, and self-serving" nature of the lyrics.[18]

The organization has been described as a hate group by the Southern Poverty Law Center[36] and NPR's The Takeaway,[35] and Spencer, McInnes, and the Proud Boys have been described as hipster racists by Vox[43] and Media Matters for America.[44][45] McInnes says victim mentality of women and other historically oppressed groups is unhealthy: "There is an incentive to be a victim. It is cool to be a victim." He sees white men and Western culture as "under siege" and described criticism of his ideas as "victim blaming".[41] Their views have elements of the white genocide conspiracy theory.[22][23][24] The group is part of the "alt lite" and it is "overtly Islamophobic".[46]

In early 2017, McInnes began to distance himself from the alt-right, saying their focus is race and his focus is what he calls "Western values"; the rebranding effort intensified after the Unite the Right Rally.[20][21][47] In 2018, McInnes was saying that the Proud Boys were part of the "new right".[48]

The organization glorifies political violence against leftists, re-enacting political assassinations, wearing shirts that praise Augusto Pinochet's murders of leftists, and participating directly in political violence.[25][30] McInnes has said "I want violence, I want punching in the face. I'm disappointed in Trump supporters for not punching enough."[25][42] He stated, "We don't start fights [...] but we will finish them."[49] Heidi Beirich, the Intelligence Project director for the Southern Poverty Law Center, said that this form of intentional aggression was not common among far-right groups in the past; she said: "'We're going to show up and we're intending to get in fights,' that's a new thing."[50] In August 2018, Twitter shut down the official account for the group, as well as McInnes' account, under its policy prohibiting violent extremist groups; at the time, the group's profile photo was a member punching a counter-protester.[51] In late November 2018, it was reported, based on an internal memo of the Clark County, Washington Sheriff's Office, that the FBI had classified the Proud Boys as an extremist group with ties to white nationalism.[13] Two weeks later, however, the Special Agent in Charge of the FBI's Oregon office denied that the FBI made such designations, ascribing the error by the Sheriff's Office to a confusion over the FBI designating the group as such, as a designation made by the Southern Poverty Law Center (SPLC) and other outside agencies.[32]

The organization is opposed to feminism and promotes gender stereotypes in which women are subservient to men.[41][42] The organization has a female-member-only auxiliary wing named "Proud Boys' Girls" that supports the same ideology.[52] The Anti-Defamation League (ADL) states that McInnes and the Proud Boys are misogynistic and states that they call women lazy and less ambitious than men (and venerat[e] the housewife"); McInnes has called for enforced monogamy and criticized feminism as a cancer.[46]

Some men who are not white have joined the Proud Boys, drawn by the organization's advocacy for men, anti-immigrant stance, and embrace of violence.[53] The ADL states that the Proud Boys' "extreme, provocative tactics coupled with overt or implicit racism, Islamophobia, anti-Semitism and misogyny and the fact that the group is so decentralized, inconsistent, and spread out suggest the group should be a significant cause for concern".[46]

The Proud Boys say they have an initiation process that has four stages and includes hazing. The first stage is a loyalty oath, on the order of "Im a proud Western chauvinist, I refuse to apologize for creating the modern world"; the second is getting punched until the person recites pop culture trivia, such as the names of five breakfast cereals; the third is getting a tattoo and agreeing to not masturbate; and the fourth is getting into a major fight "for the cause."[30][19][54][55][56][57]

The Proud Boys have adopted a black Fred Perry polo shirt with yellow piping as their unofficial uniform.[58] Fred Perry was previously associated with the Mod subculture and skinhead groups,[58][59] including the British National Front.[60] Fred Perry's CEO John Flynn denounced the affiliation with the Proud Boys in a statement to CBC Radio, saying "We don't support the ideals or the group that you speak of. It is counter to our beliefs and the people we work with."[59]

Women and transgender men are not allowed in the organization.[61][42]

The Proud Boys discourages its members from masturbating and watching pornography so as to motivate them to get "off the couch" and meet women.[56] McInnes added no masturbation to the group's core ideas after interacting with Dante Nero, a relationship expert and comedian with a podcast on Riotcast, who came to serve as a sort of "pope" for this idea within the organization.[62]

Gavin McInnes founded the group and served as its leader. In November 2018, shortly after news broke that the FBI had classified the Proud Boys as an extremist group with ties to white nationalistsa claim later disavowed by an FBI official, who said they only intended to characterize the potential threat from some members of the group[34]McInnes said that his lawyers had advised him that quitting might help the nine members being prosecuted for the incidents in October. During the announcement he defended the group, attacked the reporting about it, said white nationalists don't exist, and at times he said things that made it appear he was not quitting, such as "this is 100% a legal gesture, and it is 100% about alleviating sentencing", and said it was a "stepping down gesture, in quotation marks".[37][38]

As of November2018[update], the group named its leaders as Enrique Tarrio, designated as "chairman", and the "Elder Chapter", which consists of Harry Fox, Heath Hair, Patrick William Roberts, Joshua Hall, Timothy Kelly, Luke Rofhling and Rufio Panman.[63][3] Jason Lee Van Dyke, who was the organization's lawyer at the time, had been briefly named as chairman to replace Gavin McInnes when he left the group, but the organization announced on November 30 that Van Dyke was no longer associated with the group in any capacity, although his law firm still holds Proud Boys trademarks and is the registered agent for two of the group's chapters.[64] In December 2018, arrest warrant was issued for Van Dyke over his death threat to a person he previously sued.[65]

Although McInnes had earlier said that any Proud Boy member who was known to have attended the Unite the Right rally in Charlottesville, Virginia in 2017 was kicked out of the organization, the new chairman, Enrique Tarrio, admits to having attended the event.[57]

In February 2017, McInnes arrived at New York University to give a speech, accompanied by a group of about ten Proud Boys. Minor scuffles broke out between Proud Boys and antifa protesters, and the NYPD said that eleven people faced criminal charges. One member of the Proud Boys who encouraged others to fight the "faggots wearing black that won't let us in" was later arrested for punching a reporter from DNAinfo.[66][67][25]

At the 2017 March 4 Trump rally in Berkeley, California, Kyle Chapman was recorded hitting a counter-protester over the head with a wooden dowel. Images of Chapman went viral, and the Proud Boys organized a crowdfunding campaign for Chapman's bail after his arrest. After this, McInnes invited Chapman to become involved with the Proud Boys, through which he formed the Fraternal Order of the Alt-Knights.[50]

On April 15, 2017, an alt-right rally was organized in Berkeley by the Liberty Revival Alliance, which did not seek or receive a permit, and was attended by members of the Proud Boys, Identity Evropa (an American neo-Nazi group)[68][69][70] and Oath Keepers (an anti-government, far-right group);[71][72][73][74][75] many of these people traveled to Berkeley from other parts of the country. The rally was counter-protested and violence broke out. 21 people were arrested.[76][77]

In April 2017, a concert organized by the Chicago Fraternal Order of Police to protest Cook County State's Attorney Kim Foxx attracted several people wearing Proud Boy clothing. One of them, Thomas Christensen, got into an argument with another attendee, and ended up stabbing him with what the prosecutor called a "folding dagger" with a 3-inch blade. Christensen was arrested on charges of aggravated battery.[78] In August 2019, Christensen was convicted at a bench trial; the judge rejected Chrsitiansen's statement that he acted in self-defense. After the trial, a friend confirmed that Christiansen was a member of the Proud Boys.[78]

In 2017 Proud Boys joined a caravan to ride through Islamberg, New York, a community of around twenty black Muslim families who moved upstate to escape the racism and violence of New York City, and which has been a target of conspiracy theories from various Islamophobic hate groups and right-wing terrorist plots.[79][80][81]

In 2017 and 2018 Proud Boys participated in several rallies organized by Patriot Prayer in Portland, Oregon and nearby Vancouver, Washington.[82][83][84] Scenes of violence from one of these rallies was turned into a sizzle reel for the Proud Boys and was circulated on social media.[2][85]

On July 1, 2017, five Canadian Armed Forces (CAF) members who self-identified as Proud Boys disrupted a protest organized by indigenous activists, in Halifax, Nova Scotia, at a statue of Edward Cornwallis, the first Lieutenant-Governor of Nova Scotia. Indigenous activists had previously protested at the site and called for the removal of the statue because of Cornwallis's actions against Natives, including ordering a bounty for scalps of Mi'kmaq people. The Proud Boys carried the Canadian Red Ensign flag from the time of Cornwallis and one of them said to the indigenous protesters, "You are recognising your heritage and so are we."[15]

General Jonathan Vance, the head of the CAF, announced an investigation,[86][87] Rear Admiral John Newton, Commander of the Maritime Fleet of the Royal Canadian Navy, was "personally horrified" by the incident and said the Proud Boys were "clearly a white supremacist group and we fundamentally stand opposed to any of their values."[88] The CAF's investigation concluded by August 2017,[89] Later that month, Newton announced the CAF had taken "appropriate measures to address individual shortcomings" and that four of the members had returned to duty, warning, "Any further inappropriate behavior could result in their termination from the Canadian Armed Forces."[90] In 2018, the statue was removed from the site by the City of Halifax.

In June, McInnes disavowed the planned Unite the Right rally in Charlottesville, Virginia.[41] However, Proud Boys were at the August 2017 alt-right event, which was organized by white supremacist Jason Kessler.[91] Kessler had joined the Proud Boys some time before organizing the event.[92][93][94] McInnes said he had kicked Kessler out after his views on race had become clear.[41] After the rally, Kessler accused McInnes of using him as a "patsy" and said: "You're trying to cuck and save your own ass."[21] Alex Michael Ramos, one of the men convicted for the assault of DeAndre Harris which took place at the rally, was associated with the Proud Boys and Fraternal Order of Alt-Knights.[95]

In October 2018 McInnes gave a talk at the Metropolitan Republican Club on the Upper East Side of Manhattan. He stepped out of his car wearing glasses with Asian eyes drawn on the front and pulled a samurai sword out of its sheath. Police forced him inside. Later, inside the event, McInnes and an Asian member of the Proud Boys re-enacted the 1960 murder of Inejiro Asanuma, the leader of the Japanese Socialist Party; a captioned photograph of the actual murder had become a meme in alt-right social media.[42] The audience for the event was described by The New York Times as "a cross-section of New Yorks far-right subculture: libertarians, conspiracy theorists and nationalists who have coalesced around their opposition to Islam, feminism and liberal politics."[96]

Anti-fascist activists had started protesting outside the club before the event and had reportedly engaged in vandalism. Following cross-provocations between the opposing sides, the Proud Boys charged towards the protesters, who threw a bottle in response, resulting in a fight.[96][97] NYC police present at the protest reportedly did not respond.[42][98]

On November 21, shortly after news broke that the FBI had classified the Proud Boys as an extremist group with ties to white nationalistsa claim later disavowed by an FBI official, who said they only intended to characterize the potential threat of some members of the group[32]McInnes said that his lawyers had advised him that quitting might help the nine members being prosecuted for the incidents in October and he said "this is 100% a legal gesture, and it is 100% about alleviating sentencing", and said it was a "stepping down gesture, in quotation marks".[37][38]

The fallout from the incident left the group in internal disarray.[96] After McInnes nominally left the group, the "Elder Chapter" of the group reportedly assumed control. Jason Lee Van Dyke, the group's lawyer, was appointed as the chapter's chairman.[63][99] Van Dyke was previously known for suing news media and anti-fascist activists for reporting on the group, and for making violent online threats with racist language.[100][101] The group then publicly released its new bylaw online, with the names of its "Elder Chapter" members listed and redacted. The redaction was later discovered to be botched, as the list of names can be accessed by selecting over the black bar of the released document.[63] A day later, the chapter announced that Van Dyke was no longer leader of the group, and Enrique Tarrio is the group's new chairman.[3]

Video evidence from three separate videos showed conclusively that the Proud Boys had instigated the fight after the Metropolitan Republican Club event. John Miller, New York City's deputy police commissioner for intelligence and counterterrorism, said that "incidents like [the post-MRC fight] make it more likely" that the Proud Boys would be "higher on the radar" of authorities.[96]

Ten men connected to the Proud Boys were arrested in connection with the October 2018 incident.[102] Seven Proud Boys pleaded guilty to various charges including riot, disorderly conduct and attempted assault.[102][103] Two of the men who accepted plea deals were sentenced to five days of community service and did not receive jail time.[104] In August 2019, two of the Proud Boys, Maxwell Hare and John Kinsman, were convicted following a jury trial of attempted gang assault, attempted assault and riot; the jury deliberated a day and a half of deliberations before rejecting their claims of self-defense.[102] Hare and Kinsman were each sentenced to four years in prison.[105] The final defendant is awaiting trial.[102][103]

The four anti-fascist victims of the beating are not cooperating with prosecutors, even to the extent of revealing their identities, and are known only as "Shaved Head", "Ponytail", "Khaki" and "Spiky Belt". Because of their non-cooperation, the Proud Boys could not be charged with assault which requires evidence of injury and were instead charged with riot and attempted assault, which merely require an attempt to cause injury. Without the victims to testify, the bulk of the evidence in the trial came from videos of the incident, including footage shot by a video documentarian, and video from security cameras.[102][103]

In January 2019, Reggie Axtell, a member of the Proud Boys, threatened Ted Wheeler, Portland, Oregon's Democratic mayor, in a Facebook video post. According to the Southern Poverty Law Center, Axtell said in the video that Wheeler's "days are fucking numbered ... I promise you this, Ted Wheeler: Im coming for you, you little punk." Axtell also said that he would "unmask every [anti-fascist] son of a bitch that I come across", referring to a campaign initiated by Patriot Prayer leader Joey Gibson, Proud Boy Tusitala "Tiny" Toese and former Proud Boy Russell Schultz to tear off the bandanas of anti-fascist (antifa) demonstrators and taking pictures of their faces, thereby "demasking" them. The announcement of the campaign came shortly after an altercation that took place when Proud Boys and Patriot Prayer members attempted and failed to invade a chapter meeting of the left-wing organization Democratic Socialists of America. The groups clashed with anti-fascist activists nearby after being denied entry to the meeting, and said that they had been attacked.[106][107][108]

Roger Stone, the long-time informal advisor to Donald Trump, has close connections to the Proud Boys. According to University of Nevada researcher Samantha Kutner, during McInnes' time as head of the group, Stone was "one of only three approved media figures allowed to speak" about the group. A photo of Stone, Fox News anchor Tucker Carlson and two Proud Boys in the Fox News greenroom was posted by Stone on Instagram in May 2018.

In February 2018, the Proud Boys posted a video on Facebook which they described as Stone undergoing a "low-level initiation" into the group. As part of the initiation, Stone says "Hi, Im Roger Stone. Im a Western chauvinist. I refuse to apologize for creating the modern world," making him a "first-degree" member, which Kutner characterizes as being a "sympathizer". Stone denies being a member of the group. In July 2020, Facebook announced it had shut down the accounts and pages linked to Stone and Proud Boys. This network of over 100 Facebook and Instagram accounts spent more than $300,000 on ads to promote their posts and included false personas.[109]

Stone has used members of the Proud Boys as his personal bodyguards. In March 2018, when Stone attended the Republican Dorchester Conference near Salem, Oregon, he was concerned about his safety and used members of the Proud Boys to be his private security; Stone was photographed with the Proud Boys members. In September 2018, Stone was escorted to and from the right-wing Mother of All Rallies by Proud Boys. Stone says that the Proud Boys are "volunteers" and are necessary due to the number of death threats he has received.

In late January 2019, when Stone was arrested by the FBI on seven criminal counts in connection with the Mueller investigation, Enrique Tarrio, the chairman of the Proud Boys, met Stone as he left the courthouse in Florida. Tarrio, who wore a "Roger Stone Did Nothing Wrong" t-shirtsold by a company owned by Tarriotold a local TV reporter that the indictment was nothing but "trumped-up charges", and was later seen visiting Stone's house. The next day, in Washington D.C., a small number of Proud Boys demonstrated outside the courthouse where Stone pleaded not guilty to the charges, carrying "Roger Stone did nothing wrong" signs and others that promoted the InfoWars conspiracy website. The Proud Boys got into an argument with anti-Stone hecklers[110][4][111] Tarrio was later filmed behind Donald Trump in February 2019, during a televised speech in Miami, where he was seen wearing the same message on a t-shirt.[112]

Although McInnes has supposedly cut his ties with the Proud Boys in November 2018, stepping down as chairman,[37][38] in February 2019 he filed a defamation lawsuit against the Southern Poverty Law Center (SPLC) in federal court in Alabama, over the SPLC's designation of the Proud Boys as a "general hate" group.[39][113] The SPLC says on its website that "McInnes plays a duplicitous rhetorical game: rejecting white nationalism and, in particular, the term 'alt-right' while espousing some of its central tenets," and that the group's "rank-and-file [members] and leaders regularly spout white nationalist memes and maintain affiliations with known extremists. They are known for anti-Muslim and misogynistic rhetoric. Proud Boys have appeared alongside other hate groups at extremist gatherings like the Unite the Right rally in Charlottesville".[36][113] McInnes is represented by Ronald Coleman. In addition to defamation, McInnes claims tortious interference with economic advantage, "false light invasion of privacy," and "aiding and abetting employment discrimination".[114]

The SPLC filed a motion to dismiss the lawsuit in July 2019.[115]

The day after filing the suit McInnes announced that he had been re-hired by the Canadian far-right media group The Rebel Media.[40]

In February 2019, Slate magazine reported that Square, Chase Paymentech, and PayPal had pulled their payment processing services from 1776.shop, an online far-right merchandise site associated with the Proud Boys. 1776.shop lists itself as a project of Fund the West LLC, a Miami business registered to Henry Tarrio. In the past, Enrique Tarrio, the chairman of Proud Boys, has said that he is the "business owner" of 1776.shop, raising the probability that "Henry Tarrio" and "Enrique Tarrio" are the same person. Henry Tarrio is also the registered owner of "Proudboys LLC", which uses the same address as Fund the West.[116]

On May 17, 2019, Bill Burke of Ohio filed a $3 million lawsuit against the Proud Boys, Kessler, and multiple other people and groups associated with the Unite the Right rally. Burke was seriously injured in the August 2017 Charlottesville car attack which followed the event.[117][118] The 64-page initial complaint alleges that the named parties "conspired to plan, promote and carry out the violent events in Charlottesville". According to Burke, his physical and mental injuries have led to "severe psychological and emotional suffering".[119][120]

A Proud Boys rally called "Demand Free Speech"[121] took place on July 6, 2019, in Washington, D.C.'s Freedom Plaza and Pershing Park, drawing about 250 people.[122][123][124] McInnes, Laura Loomer and Milo Yiannopoulos appeared, but former Trump advisor Roger Stone and Jacob Wohl did not. A counter-protest/dance party across the street drew more people than the main rally. Police said there were only minor skirmishes between the far-right and antifa, and no arrests were made.[122][123][124]

Republican candidate Omar Navarro, a perennial challenger for Democratic Congresswoman Maxine Waters' congressional seat, withdrew from speaking at the event, tweeting that his ex-girlfriend DeAnne Lorraine, a self-described "MAGA relationship expert," had threatened him, using cocaine and having sex with members of the Proud Boys.[121] In response to Navarro's tweets, the Proud Boys issued a video featuring former Infowars staff member Joe Biggs and Ethan Nordean the star of a viral video showing him beating up an antifa protester in which they "banished" Navarro from the Proud Boys. The Proud Boys' chairman, Enrique Tarrio, described the group as "pro-drugs". Other speakers who had been scheduled for the rally, including Pizzagate promoters Mike Cernovich and Jack Posobiec, had already cancelled their appearances, for reasons not apparently related to Navarro's charges.[121]

In July 2019, it was reported that on several occasions Proud Boys had gone to the homes of their critics and menaced them. In June 2018, Vic Berger, who posts videos online mocking far-right figures, including Proud Boy founder Gavin McInnes, reported that he was visited at his home by a Proud Boy who told him that "Youre really hurting the Proud Boys. You need to stop making these videos." Berger later said he had come into possession of an internal Proud Boy document which called for Proud Boys to find the addresses of their opponents and those of their relatives and "SHOW THEM THERE ARE CONSEQUENCES!!!"

Then, on June 29, 2019, a group of Proud Boys showed up at 11 p.m. at the Philadelphia home of Gwen Snyder, who tracks the movements of the Proud Boys. Snyder wasn't home at the time, so the group spoke to a neighbor, telling them that Snyder needed to stop posting on Twitter the names of Proud Boys and other information about them; "You tell that fat bitch she better stop", one of the group allegedly said. Snyder reported the threat to the Philadelphia police, giving them security camera footage of the incident. Prior to the menacing of Snyder, an anonymous Proud Boy posted on Telegram, an encrypted Russian messaging app, a comment which called for action against "Philly's biggest shit stains."[125]

After Major League Soccer (MLS) ruled that the Emerald City Supporters (ECS), anti-fascist fans of the Seattle Sounders Football Club, could not the fly the flag of the 1930s anti-Nazi Iron Front paramilitary group at Sounders' matches, eleven members of the Proud Boys met the group of about 100 people as they marched into the stadium on August 4, 2019 to taunt and yell expletives at them. There was additional police coverage, with the only incident occurring when the Proud Boys attempted to enter a bar which is a known place for ECS members to gather. The MLS had categorized the Iron Front flag as "political imagery", which is forbidden under league rules, however a number of groups in Seattle and elsewhere are challenging the League's ruling.[126]

The Proud Boys and radio talk show host and former InfoWars staff member Joe Biggs organized a demonstration held in Portland on August 17, 2019 which members of numerous far-right groups attended.[127][128] The rally, which was sometimes subtitled "Better Dead Than Red",[129] was intended to promote the idea that the "antifa" anti-fascist movement should be classified as "domestic terrorism". It received national attention, including a Tweet from President Donald Trump.[130][131] The event drew more counter-demonstrators than participants with at least one group urging its members in advance not to attend and ended with the Proud Boys requesting a police escort to leave.[128]

In September 2019, Haverford Township, Pennsylvania announced that one of its volunteer fire companies, the Bon Air Fire Company, had been permanently relieved of duty at the end of business the previous day because of its unwillingness to dismiss a leader in the fire company, Bruce McClay Jr., who was in the "initiation" process of joining the Proud Boys; McClay had offered his resignation, but the fire company had declined to accept it.[132][133] Four days after the township cut ties with the Bon Aire Fire Company, the fire company reversed its decision and accepted McClay's resignation, saying its initial decision to refuse it was a "mistake"; this cleared the way for the township to re-open the company.[134]

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