For millions of consumers, coffee is a vital beverage, supplying the needed boost to get going in the morning, a pick-me-up for later on in the day and a delicious drink to delight in.
But coffee likewise has the propensity to trigger jitters, making customers feel unsteady, overstimulated and nervous. 2 college students at University of California Berkeley, Ofek Arush and George Passantino, were experiencing them as they drank coffee to study for examinations in 2018. They chose to go into business enhancing the drink, and Quokka Brew was born.
Quokka Brew is a canned iced latte made with oat milk that states it will get rid of coffee jitters. Called after an Australian animal that is curious, courageous and constantly smiling, the business wrote on its blog that their coffee will make consumers feel the same way.
According to the brands site, Quokka Brew is formulated with amino acids and nootropics that neutralize the adrenaline and higher high blood pressure that triggers the jitters. Nevertheless, the caffeine material is intact, so the coffee will still perk the customer up.
We eliminated these negative side effects, allowing us to completely reimagine how productive and sharp coffee can make us feel, Arush said in a press release sent to Food Dive.
As more people are trying to find their everyday caffeine boost, and research study keeps revealing coffee is not damaging to the body, ingenious takes on coffee will continue to perk up both customers and markets. And if Quokka Brew can provide a smooth customer experience and taste, it simply may jolt the coffee segment much more.
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