How The Rich Are Protecting Themselves Against Coronavirus – Forbes

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Money cannot by immunity, but it can help stave it off. Here's how some are spending to both avoid and protect themselves against coronavirus disease (COVID-19).

Lanserhof, a private medical facility at London's Arts Club, a private members club, has seen an 18% jump in the number of inquiries for its Immune Plus Support Infusion. The 300 ($387) session provides an IV infusion which contains a high dose of Vitamin C, as well as "immune-boosting amino acids and also Zinc which plays a crucial role in our immune system functioning well."

Just up the road in London's West End, Club 51, a private gym-come-health club, has issued advice to its clients about how best to protect themselves against viruses. "We produced a report for all of our clients on ten things you can do that can help protect your body against viruses in general," says Jon Denoris, Club 51's founder.

Programs like these are focused on boosting the body's immune system and are not specifically tailored against COVID-19. Club 51's programs are months-long and tailor-made to each client, combining diet, sleep, exercise with supplements like nootropics.

However, Lanserhof says a healthy immune system is the best weapon to fight off any kind of virus, "be that flu, COVID-19 or simply a cold.

"Weaker immune systems are more likely to develop secondary infections such as pneumonia, and thus supporting a strong and healthy immune system through good nutrition, plenty of sleep and exercise as well as IV infusions is key."

Immunity is one thing, but avoidance of the virus is better. Here, again, those with the means are taking extra precautions.

Private jet companies have reported a surge in business since the virus outbreak. Checking-in at private jet terminals and avoiding the circulated air of commercial airliners is a safer option if you really have to travel, as many business executives say they do.

All schools have temporarily closed in Madrid, Spain, to prevent the spread of coronavirus.

Avoidance can also be bought for children. Tutors International, which provides elite private tuition services, says it has seen a "massive upswing in requests" since the coronavirus virus outbreak.

"We are putting extra resources into recruiting elite educators able to provide interim private tutoring," says its CEO, Adam Caller. Many of his clients are unable to return home, and others are affected by school closures and changes to examination schedules.

A Chanel mask worn during Paris Fashion Week.

While many take to panic-buying items like toilet-paper, the wealthy have shunned shopping altogether: Luxury retail is expected to take a $33 to $44 billion hit this year as the wealthy stay away from shops. (Many will outsource the buying of essentials like toilet-paper.)

This is most acute in China, which accounts for 40% of the global luxury industry, and Italy, both a manufacturer and luxury-buying tourist hot-spot. The U.K. luxury industry has also suffered for the same reasons, says Walpole, a sector body for British luxury.

Many fear contagion in the retail space. Others see little point in buying things like fashion or jewellery if there is no opportunity to show them off. "I'm just not sure when my next ball will be," says one female financier in London.

The exception to the luxury rule is, bizarrely, fashionable face-masks. The 54 ($69) Airinum Urban Air Mask 2.0 has sold out worldwide. Shoppers are now signing up to a waiting list for these multi-layer masks that claim protection against "airborne particles as small as 0.3m."

Airinum expects to be restocked in July. In the meantime that immune system needs tending to.

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How The Rich Are Protecting Themselves Against Coronavirus - Forbes

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