The notorious ticket peddling service Ticketmaster has never been a fan favorite, and anyone who's ever bought a concert ticket there can attest to why. Preposterous prices, slimy junk fees, and terrible customer service are just a few of its mundane evils. In spite of how universally reviled it is, Ticketmaster has persisted as the king of the box office. But now, it's facing its worst PR nightmare in years — and that's saying something. Why? It made the fatal error of pissing off Taylor Swift fans, or "Swifties."
Swift's "Eras Tour," which will have her perform at over 50 venues in the US alone, is set to be one of the biggest music events on the planet. Biding their time, her fiercely loyal fanbase — probably the largest of any single artist and easily the most vocal online — have been waiting since 2018 for her next headlining tour. So, looking to guarantee a spot, many of them signed up for Ticketmaster's Verified Fans program, a system which was supposed to only allow a select amount of around 1.5 million real fans — as opposed to scalper bots — to buy tickets ahead of time.
It didn't work. Ticketmaster CEO Michael Rapino told The Hollywood Reporter that around 14 million users, some of them bots, rushed to buy pre-sale tickets this week, and it pretty much broke the service. Parts of the website immediately crashed, leaving millions either waiting for hours or suffering through a miserable, glitchy experience — only for some to be told they couldn't buy a ticket anyway even though they were verified. In total, Ticketmaster was barraged with 3.5 billion system requests, which is nearly half the population of the Earth and four times its previous peak.
Even with all the difficulties, it did manage to sell around two million tickets — but it's unclear how many of those went to actual, verified Swifties and how many went to scalpers.
And we suspect that Ticketmaster has made way more than that in the form of enemies. Search its name on social media right now, and you'll be returned with swarms of complaints from ardent Swifties and Ticketmaster haters crawling out of the woodwork.
To make matters worse, the maligned seller abruptly informed fans via Twitter that it would be canceling the sale of tickets to the general public originally planned for Friday, "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand."
With Ticketmaster shutting its doors, vulturous resellers who gobbled up tickets during the presale pandemonium remain the only alternative for fans, selling them at outrageous amounts as high as $28,000, Reuters reports.
Exceptionally crummy service isn't exactly a scandal in itself, but the magnitude of Ticketmaster's mishandling of the situation — and the blatant scalping it's enabled — has brought significant attention to the company's nefarious practices and its stranglehold on the market.
Now, politicians are jumping on the Swifties' grievances to call for Ticketmaster's head.
"Daily reminder that Ticketmaster is a monopoly, [its] merger with LiveNation should never have been approved, and they need to be [reined] in," said Rep. Alexandria Ocasio-Cortez (D-NY), in a tweet. "Break them up."
"It's no secret that Live Nation-Ticketmaster is an unchecked monopoly," echoed Rep. David N. Cicilline (D-RI), the chair of the House Subcommittee on Antitrust, Commercial, and Administrative Law.
"The merger of these companies should never have been allowed in the first place," Cicilline added, stating that he's joining others to call on the Department of Justice (DOJ) to "investigate LiveNation’s efforts to jack up prices and strangle competition."
Ticketmaster was already a behemoth in the 90s when Pearl Jam — then one of the biggest bands in the world — tried to take them on. Eddie Vedder and his bandmates certainly made the concert corporation sweat for a time, but since then, it's only grown. In 2010, it merged with LiveNation, once its largest competitor and now Ticketmaster's parent company. Critics, like AOC and Cicilline, argue that this merger was in blatant violation of antitrust laws.
Monopolistic behavior aside, as well as frequently bullying artists and venues to give into its tyrannical demands, consumers don't have to dig very far to realize Ticketmaster is ripping them off. Buy a ticket on there and it could charge you a significant portion of the ticket price in service and other junk fees.
Another culprit? Its dynamic pricing model, infamously used in other industries like airline tickets and hotels, in which prices are continuously adjusted in real time based on demand. As a result, ticket prices are not made public before a sale begins. In theory, dynamic pricing is meant to make predatory resellers obsolete by keeping prices competitive. But really, it's just a good excuse for Ticketmaster to match its prices with that of ludicrous resellers and pocket the extra cash.
Furthermore, at least one 2018 investigation by CBC found that Ticketmaster was quietly recruiting professional scalpers into its reseller program, and turned a blind eye to them using hundreds of fake accounts to sell tickets.
Bearing all that in mind, you'd think Swift would speak up about the most recent fiasco over her tour.
And for a while, she didn't, driving fans frantic over her silence — which she's finally broken.
On Friday, Swift spoke out in a carefully worded statement on her Instagram.
"Well, it goes without saying that I’m extremely protective of my fans," she began. "It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse."
Swift is clearly alluding to Ticketmaster here, and euphemistically summed up the situation as there being "a multitude of reasons why people had such a hard time trying to get tickets" — though she never specifically names the corporation.
Diplomatic as the words may be, they've dropped at the perfect moment, because The New York Times reports that the DOJ has opened an antitrust investigation over LiveNation's ownership of Ticketmaster (though at press time, official confirmation is still pending.)
Could this be the beginning of the end of the company's unfettered dominance? Maybe. Ticketmaster and LiveNation only seem to get stronger with the more bad PR they get. So taking them down? It'll take more than online outrage. However, with Swift looking poised to join the fight alongside the DOJ, maybe this time around the concert conglomerate will get a run for its money.
More on Taylor Swift: Taylor Swift Reportedly Threatened Microsoft Over Racist Chatbot
The post Ticketmaster May Have Finally Met Its Match: Furious Swifties appeared first on Futurism.
Here is the original post:
Ticketmaster May Have Finally Met Its Match: Furious Swifties
- Is there an alternative to radiation - November 8th, 2009 [November 8th, 2009]
- Taiwan exploring how nanotech affects health - November 8th, 2009 [November 8th, 2009]
- A new way of treating cancer on the way? - November 8th, 2009 [November 8th, 2009]
- Lasers can destroy cancer cells - November 8th, 2009 [November 8th, 2009]
- Fluorescent molecules can be biomarkers - November 8th, 2009 [November 8th, 2009]
- Quick blood tests by using a nanodevice - November 8th, 2009 [November 8th, 2009]
- Where will medicine be 20 years from now - November 8th, 2009 [November 8th, 2009]
- History of nanotechnology - November 8th, 2009 [November 8th, 2009]
- Nanotech and Cancer - November 8th, 2009 [November 8th, 2009]
- Nanotechnology in medicine - November 8th, 2009 [November 8th, 2009]
- How does cancer start - January 25th, 2010 [January 25th, 2010]
- Lung cancer symptoms - January 26th, 2010 [January 26th, 2010]
- Signs of breast cancer - January 27th, 2010 [January 27th, 2010]
- Famous people with cancer - January 29th, 2010 [January 29th, 2010]
- Metastatic renal cancer - January 30th, 2010 [January 30th, 2010]
- What causes skin cancer - January 31st, 2010 [January 31st, 2010]
- How many people die from cancer each year - February 1st, 2010 [February 1st, 2010]
- How much money is spent on cancer research - February 2nd, 2010 [February 2nd, 2010]
- Colon cancer warning signs - February 4th, 2010 [February 4th, 2010]
- Prostate cancer symptoms - February 4th, 2010 [February 4th, 2010]
- Nano-devices that cross blood-brain barrier open door to treatment of cerebral palsy - April 25th, 2012 [April 25th, 2012]
- Nano-devices that cross blood-brain barrier open door to treatment of cerebral palsy, other neurologic disorders - April 25th, 2012 [April 25th, 2012]
- Nanomaterial properties in complement activation: lessons from nanomedicine - Video - May 4th, 2012 [May 4th, 2012]
- OMICS Group :: International Conference and Exhibition on Nanotechnology - May 4th, 2012 [May 4th, 2012]
- Use of Nanotechnology in Medicine [FOX 11-27-2011] - Video - May 4th, 2012 [May 4th, 2012]
- Cancer Nanomedicine - Detection - Video - May 4th, 2012 [May 4th, 2012]
- Cancer Nanomedicine - Video - May 4th, 2012 [May 4th, 2012]
- HBIO Reports First Quarter 2012 Revenue Growth of 8% Over First Quarter 2011 - May 5th, 2012 [May 5th, 2012]
- Nano science, focus of Education Ministry - May 7th, 2012 [May 7th, 2012]
- Drug-resistant Bacteria - Designing Nanoparticles For High Antibiotic Doses - May 7th, 2012 [May 7th, 2012]
- Research and Markets: Global Market for Nano Silver - May 10th, 2012 [May 10th, 2012]
- Cracking study makes nanotech breakthrough - May 10th, 2012 [May 10th, 2012]
- Nanoparticles may pose environmental threat - May 16th, 2012 [May 16th, 2012]
- Global Nanobiotechnology Industry - May 17th, 2012 [May 17th, 2012]
- 'Inability to give back Singur land my biggest regret' - May 20th, 2012 [May 20th, 2012]
- 'KOREA PACK 2012' for Packing process industry to be held at KINTEX - May 23rd, 2012 [May 23rd, 2012]
- New ISO Technical Report Guides Characterization of Nanomaterials in Toxicology - May 29th, 2012 [May 29th, 2012]
- DNA strands create tiniest Smileys - May 30th, 2012 [May 30th, 2012]
- Health and fitness agenda: Evolution Asia Yoga Conference - June 2nd, 2012 [June 2nd, 2012]
- UC Davis work in humanities receives $150,000 in UC-wide grants - June 2nd, 2012 [June 2nd, 2012]
- Computer-designed proteins 'may help fight variety of flu viruses' - June 3rd, 2012 [June 3rd, 2012]
- 'Nano technology' [program can pay off big for IRSC students - June 3rd, 2012 [June 3rd, 2012]
- Computer-designed proteins programmed to disarm variety of flu viruses - June 3rd, 2012 [June 3rd, 2012]
- Jugaad innovators don't plan - they improvise - June 6th, 2012 [June 6th, 2012]
- Health and fitness agenda: World Blood Donor Day - June 9th, 2012 [June 9th, 2012]
- OMICS Group :: Journal of Nanomedicine - June 9th, 2012 [June 9th, 2012]
- Researchers develop a 'time bomb' to fight cardiovascular disease - June 10th, 2012 [June 10th, 2012]
- Nanotechnologists develop a 'time bomb' to fight cardiovascular disease - June 10th, 2012 [June 10th, 2012]
- 'Time bomb' to fight cardiovascular disease developed - June 11th, 2012 [June 11th, 2012]
- Asia's First Graphene Nano-Tech Facility Opens In Singapore - June 13th, 2012 [June 13th, 2012]
- How worms are pioneering remote control medicine - June 13th, 2012 [June 13th, 2012]
- Golden Helix Establishes Direct Presence in Japan - June 13th, 2012 [June 13th, 2012]
- STDs Blocked by Nano Gel, Study Suggests - June 15th, 2012 [June 15th, 2012]
- Real Products, Different Results - June 15th, 2012 [June 15th, 2012]
- The Puridone Program - A Breakthrough for Painkiller Addiction - June 15th, 2012 [June 15th, 2012]
- Six startup medical device firms compete in Memphis for fame and fortune - June 19th, 2012 [June 19th, 2012]
- International Nanomedicine Conference bound for Sydney: July 2-4, 2012 - June 19th, 2012 [June 19th, 2012]
- Taming light with graphene - June 21st, 2012 [June 21st, 2012]
- Today on New Scientist: 25 June 2012 - June 26th, 2012 [June 26th, 2012]
- A step towards the future - July 1st, 2012 [July 1st, 2012]
- Genia Technologies Collaborates with Professors Jingyue Ju at Columbia and George Church at Harvard to Develop a ... - October 4th, 2012 [October 4th, 2012]
- Scientists Invited To Submit Proposals For Biological Research In Space - October 4th, 2012 [October 4th, 2012]
- Research and Markets: Micro-Nano Technology XIII from the 13th Annual Conference of Chinese Society of Micro-Nano ... - October 6th, 2012 [October 6th, 2012]
- $80M research facility to open at UMass Lowell - October 6th, 2012 [October 6th, 2012]
- Nano-revolution in drugs delivery - October 8th, 2012 [October 8th, 2012]
- SENAI/SESI of Sao Paulo Selects NanoProfessor as Foundation for "Nanomundo" Nanotechnology Education Initiative - October 8th, 2012 [October 8th, 2012]
- Delivering an integral approach to emotional and mental health - October 9th, 2012 [October 9th, 2012]
- NanoGuardian's On-Dose NanoEncryption Brand Protection Technology to Be Presented at AAPS Annual Meeting - October 11th, 2012 [October 11th, 2012]
- Il Nano Mondo del professor Ennio Tasciotti - Video - October 30th, 2012 [October 30th, 2012]
- Deakin University - Practical Science - Nano medicine - Video - October 30th, 2012 [October 30th, 2012]
- 2012 Deakin University 3 Minute Thesis Finalist - Jarrad Altimari - Video - October 30th, 2012 [October 30th, 2012]
- Nano Medicine from "Development of Nanotechnology in Hong Kong" - Video - October 30th, 2012 [October 30th, 2012]
- NANO Medicine 1 3 xvid - Video - October 30th, 2012 [October 30th, 2012]
- Nanolääke // Nano medicine - Video - October 30th, 2012 [October 30th, 2012]
- NANO Medicine (1-3) - Video - October 30th, 2012 [October 30th, 2012]
- Jefferson County, Colorado's Bioscience Industry - Video - October 30th, 2012 [October 30th, 2012]
- NanoMission - Nanomedicine NanoBot - Video - October 30th, 2012 [October 30th, 2012]
- Study aims to unlock mysteries of autism - November 20th, 2012 [November 20th, 2012]
- Catherine Griwkowsky - November 22nd, 2012 [November 22nd, 2012]
- Kulkarni to be feted at Bangalore Nano 2012 - November 26th, 2012 [November 26th, 2012]