Buy Photo

H&M branding on the outside of Jordan Creek Town Center Tuesday, May 4, 2021.(Photo: Zach Boyden-Holmes/The Register)

Just one more week.

The long-awaited first metro Des Moines location of H&M will open June 10 at JordanCreek Town Center, mall general manager Randy Tennison confirms.

And in time for the holiday season, the fast-fashion store will be getting a neighbor that's also new to Des Moines:a Fabletics store showcasing theathleisure brand co-founded by Kate Hudson.

It's one of several measures aimed atrevitalizingthe western wing of the mall. Work is expected to begin this summer on a Von Maurstore that will fill the hole left when the Younkers store anchoring that end of the mall closed in 2018. ATempur-Pedic mattress storealso will be moving in by late fall.

The 25,000-square-foot, multi-level H&M location occupies what had been several storefronts just east of the old Younker's. Fabletics, meanwhile, will be the first retailer in three years to use a space on the lower level left vacantwhen Helzberg Diamonds moved to the second floor.

More: Waiting for the H&M to open at Jordan Creek? You won't have to much longer

Also on the lower level,Tempur-Pedic will take overspaceformerly occupied byFrancesca's andClarks.

"That wing has a lot going on," Tennison said.

Anticipation of a Des Moines metroH&M ramped up over the past year and a half as the Sweden-based chain celebrated its 20th year in the U.S. by opening hundreds of new stores. To the envy of central Iowa shoppers, they included one in Davenport and anotherin Coralville.

The October announcement that the metro would finally get its own location set off a social media celebration among local H&M fans eager for what they say is its stylishapparel and home decor at a hard-to-beat price.

Their enthusiasm is only growing as opening day nears.

"I used to live in Texas and was used to being around H&M," said Amanda Davis, 35, of Ankeny. "I love the price of their clothes, and for that price, the quality is good. I have pieces from them I bought seven to eightyears ago. I also love they have clothes for everyone, including kids."

More: Pop-up drive-in movie theater set to open at Valley West mall Sunday with 'Field of Dreams'

"I have had the opportunity to shop the H&Ms in Minneapolis and LAand I like the price point for a lot of basic pieces to add to a wardrobe," said Jen Palmer, 30, of Swan in Marion County, who comes to West Des Moines about once a month to shop at Jordan Creek."They have also branched into home goods, again at a very affordable price point."

Hudson's Fabletics is another store with a fan base. Founded in 2013 as an online, membership-based subscription service, it opened its first brick-and-mortar locations in fall 2015, launching six U.S. stores.

In March, the company announced plans to open 24 stores, expandingthe brand to 74 locations across the U.S.

Hannah Rodriguezcovers retailfor the Register. Reach her at herodriguez@registermedia.com. Follow her on Twitter @HRodriguez15.

Read or Share this story: https://www.desmoinesregister.com/story/money/business/retail/2021/06/04/h-m-opening-jordan-creek-mall-june-10-stores-coming-fabletics-von-maur-tempurpedic-younkers/7529502002/

See the original post here:

H&M opening at Jordan Creek next week, and other additions to the mall are on the way - Des Moines Register