Limitless is one of the first movies to directly take on the idea of pharmaceutical enhancement. The trailer is here and fake viral ad for NZT is here. I’m already wary of the film based on the trailer. Not because of the acting, directing, or plot, which all look good enough. Instead, my problem is that the movie appears to take the same boring old stance on enhancement: the cost of making yourself superhuman is too high.

Limitless has a simple set-up: loser/author Bradley Cooper who lives in filth and dresses like a hobo is offered a pill that will make everything all better. The pill makes him much smarter, more creative, and more driven. Thanks to this new found brilliance, Cooper makes boatloads of money and catches the eye of evil Robert De Niro, who threatens Cooper in various menacing and shadowy ways. Then the pill starts making Cooper crazy and his world starts crumbling around him. It’s Flowers for Algernon except with bespoke suits, exotic cars and international intrigue.

The reason I’m getting an overall vibe of “meh, who cares” from Limitless is that the even though the film has ...