Thanks for watching, please like and subscribe! Singer Pragathi Guruprasad switches off her camera with a click of finality. She has just finished recording a vlog for her YouTube channel, but before she can edit it, shes off to class at the University of California, Los Angeles. Shes been balancing this double life for a while now; but she doesnt mind it, as she says she owes her true metamorphosis to the beast of the digital age: social media. And this is what she is using exclusively to promote her first-ever world tour, which was announced late last month.
Increasingly, young independent musicians have been using social media as a way to promote their work be it through videos, event invites and fan pages. Whats new is how they are tapping into their database of followers to decide their plan of action in the real world, including tour dates, venues, set lists and more.
Working with social media management company, Pubblisher, Guruprasad has been strategising, using her 3,00,000 plus followers on both Facebook and Instagram, and sizeable followings on Twitter and Snapchat to work out the details of each show. Social media platforms have changed the definition of being a public personality, so while it gives me space to express myself, it also gives me a direct connect with what my fans are thinking and what they want from me, says Guruprasad. Being in this spotlight, she says, is exhausting and exciting in equal measures.
Global reach
Its a sentiment that young Indo-Canadian singer, Jonita Gandhi, knows all too well. When I started uploading covers online, they were simply videos of me in my basement, singing karaoke tracks into my phone. Based on feedback, I realised that it was a great way to hear back from the people who I was singing for. It has clearly worked. In six years, she has established herself as one of Bollywoods youngest leading female playback singers.
Although Gandhi spends more time in the studios at Yash Raj nowadays, she has a lasting love for online platforms. Shes all-too-familiar with going viral, but says the math isnt that simple. I dont think theres really a formula to it, but I would say that artists should try to be themselves and utilise the tools and resources available to help them reach their audiences. Out of sight, out of mind is very true in this case, so stay active and connected, she says.
Staying original
Guruprasad and Gandhi have capitalised on the global audience. As they streamed their covers, they fuelled a new phenomenon: an independent music scene that is wholly online.
Sanam Puri and his band call the change an explosion of access and availability, which gave them a new lease of life. You dont have to rely on what is broadcast any more. Instead, creators can upload content from their mobile devices. This has allowed us to share our work, in our own style, says drummer Keshav Dhanraj. Often called Indias answer to One Direction, Sanam the Band is one of the most-subscribed YouTube channels in India, with 2.4 million subscribers in just five years.
We compose, produce, record, shoot, edit, and release our own material; its the sort of freedom and strength that helps us grow, vocalist Puri adds. The band prefers to keep their voice as authentic as possible. Instead of focusing on whats trending, we like to put out our own message, says bass guitarist Venky S.
Authenticity is a running theme. We get the opportunity to let our personalities be seen through social media, as well as our music, Gandhi says. As her audience has grown, the challenge is maintaining the organic nature of her videos. Shows can be impersonal: I want to take that online connect to the live space to thank the people who have stuck with me for so long, concludes Guruprasad.
View post:
To the online beat - The Hindu
- Mind uploading - 01 - November 8th, 2009 [November 8th, 2009]
- Mind uploading - 02 - November 8th, 2009 [November 8th, 2009]
- A new way to battle Mexican drug cartels - KLTV - March 8th, 2010 [March 8th, 2010]
- Mobile Health Screening Units Visit Lowe's Workers - International Supermarket News - March 8th, 2010 [March 8th, 2010]
- The quintessential sewing machine - Business Mirror - March 8th, 2010 [March 8th, 2010]
- The Future of Windows - Technologizer (blog) - March 8th, 2010 [March 8th, 2010]
- SEO Press Release Distribution Site Online PR News Celebrates 10000 Active Users - Online PR News (press release) - March 8th, 2010 [March 8th, 2010]
- Utilizing Online Mailing Services – Make the Most of Direct Marketing - RisMedia.com (press release) - March 8th, 2010 [March 8th, 2010]
- Carr's first look at 'Extreme' home - KLTV - March 8th, 2010 [March 8th, 2010]
- Should you advertise on iPhones? - Smart Company (blog) - March 8th, 2010 [March 8th, 2010]
- Review: Mega Man 10 - Destructoid - March 8th, 2010 [March 8th, 2010]
- Had I World Enough, and Time - Institute for Ethics and Emerging Technologies - March 8th, 2010 [March 8th, 2010]
- Unicast Continues Innovative Technology Enhancements With Latest Release of ... - CNNMoney.com (press release) - March 16th, 2010 [March 16th, 2010]
- Facebook scouts for 'passionate' India head - Economic Times - March 16th, 2010 [March 16th, 2010]
- SXSW: YouTube Launches Partner Program for Indie Bands - Wired News - March 17th, 2010 [March 17th, 2010]
- Wider Still and Wider! - Bangkok Post - March 17th, 2010 [March 17th, 2010]
- P2P Versus The World - Rampage - March 17th, 2010 [March 17th, 2010]
- Yakuza 3 - The MMOMFG Review - MMOMFG (blog) - March 17th, 2010 [March 17th, 2010]
- Behind the musings: The annotated high schools column - Chicago Tribune (blog) - March 17th, 2010 [March 17th, 2010]
- Jihad Jane, YouTube, and Me - David Horowitz's NewsReal Blog (blog) - March 17th, 2010 [March 17th, 2010]
- Justin Bieber Releases 'U Smile,' Announces Summer Tour Dates - MTV.com - March 17th, 2010 [March 17th, 2010]
- FCC announces National Broadband Plan - VentureBeat - March 17th, 2010 [March 17th, 2010]
- Image hosting on the cheap: a look at three free services - Ars Technica - March 17th, 2010 [March 17th, 2010]
- Content Management: Secrets of the Trade - Formtek Blog (blog) - March 17th, 2010 [March 17th, 2010]
- FCC's National Broadband Plan: There is a dark side - ZDNet - March 17th, 2010 [March 17th, 2010]
- 5 Reasons Old Media Should Buy Facebook - AllFacebook (blog) - March 17th, 2010 [March 17th, 2010]
- "Steal It" and Other Internal YouTube Emails from Viacom's Copyright Suit - Fast Company - March 19th, 2010 [March 19th, 2010]
- Now cafes in monument premises for tourists during CWG - Sify - March 19th, 2010 [March 19th, 2010]
- Google-Viacom court papers leave a lot to the imagination - FierceOnlineVideo - March 19th, 2010 [March 19th, 2010]
- FCC's broadband plan: A possible dream - Washington Post (blog) - March 19th, 2010 [March 19th, 2010]
- The Importance of Using Social Networking for Business; Part I – Facebook - IPWatchdog.com - March 19th, 2010 [March 19th, 2010]
- Recording YouTube Videos - Acoustic Guitar - March 19th, 2010 [March 19th, 2010]
- Who's using location-based social networking? - KC Free Press - March 20th, 2010 [March 20th, 2010]
- iPhone will continue to beckon BlackBerry owners - CNET - March 20th, 2010 [March 20th, 2010]
- Rain leaves its mark on Azalea Trail events - KLTV - March 21st, 2010 [March 21st, 2010]
- Viacom v. YouTube/Google: A Piracy Case in Their Own Words - DailyFinance - March 21st, 2010 [March 21st, 2010]
- Getting a look at next high-tech | Philadelphia Inquirer | 03/22/2010 - Philadelphia Inquirer - March 22nd, 2010 [March 22nd, 2010]
- Sprint chews on Apple while lauding 4G Overdrive hotspot - The Tech Herald - March 22nd, 2010 [March 22nd, 2010]
- 'Repo Men' contest -- the nationwide chase is almost over - Los Angeles Times (blog) - March 22nd, 2010 [March 22nd, 2010]
- Viacom vs. YouTube/Google: A Piracy Case in Their Own Words - DailyFinance - March 22nd, 2010 [March 22nd, 2010]
- These iPhone apps will help make March Madness a little more sane - Appolicious - March 22nd, 2010 [March 22nd, 2010]
- Eye-Fi Pro X2 cards have arrived, and you probably want one - tuaw.com (blog) - March 23rd, 2010 [March 23rd, 2010]
- Pharmacist shows who wins, loses with health care bill - KLTV - March 23rd, 2010 [March 23rd, 2010]
- High-Tech Texts! - The Campus Slate - March 24th, 2010 [March 24th, 2010]
- CTIA WIRELESS 2010: Samsung's New Galaxy Brings 4" AMOLED Screen, Social Hub ... - Marketnews.ca - March 24th, 2010 [March 24th, 2010]
- Google must follow Chinese rules or leave - China Daily - March 24th, 2010 [March 24th, 2010]
- Jay-Z Short Documentary 'NY-Z' Premieres Online - MTV.com - March 24th, 2010 [March 24th, 2010]
- DAs clash over Mineola sex ring appeal - KLTV - March 25th, 2010 [March 25th, 2010]
- iSilo for iPhone - BusinessWeek - March 26th, 2010 [March 26th, 2010]
- Questions Abound as "New START" Agreement is Completed - Global Security Newswire - March 26th, 2010 [March 26th, 2010]
- What will Apple do next in mobile services? - Mobile Entertainment - March 26th, 2010 [March 26th, 2010]
- How much is too much to pay for health care? - Anchorage Daily News - March 27th, 2010 [March 27th, 2010]
- The Future of Smartphones: 4G and Beyond - Entrepreneur - March 27th, 2010 [March 27th, 2010]
- Uploading and uplifting: sharing big data files - Earthtimes (press release) - March 28th, 2010 [March 28th, 2010]
- Verizon Blasts 'Outdated' FCC Broadband Plan - NewsFactor Network - March 28th, 2010 [March 28th, 2010]
- Web Host Layered Tech Offers Mezeo-Powered Cloud Storage - Web Host Industry Review - March 29th, 2010 [March 29th, 2010]
- Dropbox: Now one more reason to want a Nexus One - ZDNet (blog) - March 30th, 2010 [March 30th, 2010]
- Exaflood: Politicians Prop Up Dinosaurs, Ignore Cutting Edge Technology - NewsBlaze (press release) - March 30th, 2010 [March 30th, 2010]
- Instructions - Washington Post - March 30th, 2010 [March 30th, 2010]
- Uploading for Life Extension Will Be Valid - Institute for Ethics and Emerging Technologies - March 31st, 2010 [March 31st, 2010]
- 'Glee's' MySpace Auditions: What Not To Sing - Wall Street Journal (blog) - March 31st, 2010 [March 31st, 2010]
- Memeo iPad Reader: Like the GDrive on your iPad (only different) - ZDNet (blog) - April 1st, 2010 [April 1st, 2010]
- Why are pipe bomb 'how to' videos legal? Answer is alarming - KLTV - April 1st, 2010 [April 1st, 2010]
- Trip to Haiti inspiration for East Texas teen - KLTV - April 1st, 2010 [April 1st, 2010]
- Jason Kilar Leads Hulu To Profitability, But Will He Stay On At Hulu? - TVbytheNumbers - April 2nd, 2010 [April 2nd, 2010]
- Layers for IPad Adds Online Gallery, Pro Options - PC World - April 2nd, 2010 [April 2nd, 2010]
- Shane Dawson, YouTube's Comic for the Under-30 Set - New York Times - April 2nd, 2010 [April 2nd, 2010]
- Hands-On With the Apple iPad — and Your Questions - Wired News - April 4th, 2010 [April 4th, 2010]
- FedEx Simplifies International Shipping with FedEx Electronic Trade Documents - MarketWatch (press release) - April 6th, 2010 [April 6th, 2010]
- Cacoo Lets Multiple Users Create Designs Collaboratively And In Real-time - TechCrunch (blog) - April 7th, 2010 [April 7th, 2010]
- Comcast: Your New Overlord - ITworld.com - April 7th, 2010 [April 7th, 2010]
- Bloggers Photograph Food, We Get Hungry - Switched (blog) - April 7th, 2010 [April 7th, 2010]
- Apple suggests only the iPhone can fingerprint songs - Geek.com - April 7th, 2010 [April 7th, 2010]
- Senior with mental challenges killed along highway - KLTV - April 7th, 2010 [April 7th, 2010]
- Book a Cruise and "Flip" Over a Free Camcorder - CruiseCritic.co.uk - April 8th, 2010 [April 8th, 2010]
- Creation Myths: what the argument that the iPad's not for creating content ... - Huffington Post (blog) - April 8th, 2010 [April 8th, 2010]
- Want market share? Make a brain claim - Marketing Web - April 8th, 2010 [April 8th, 2010]
- 10 Ways World of Warcraft - OUPblog (blog) - April 8th, 2010 [April 8th, 2010]
- Check-in to Foursquare: Latest social media service lands in SW Florida - Naples Daily News - April 8th, 2010 [April 8th, 2010]
- Apple iPhone OS 4 Announcement Makes Users Feel "Finally!" - HULIQ - April 8th, 2010 [April 8th, 2010]