The super rich are mixing it with locals at holiday spots around New Zealand this summer but the trappings of wealth can be a giveaway.

Canadian billionaire Lawrence Stroll is spending five months in New Zealand, following his son Lance competing in the Toyota Racing series, The Press reports.

There are doubts the large motorhome he's imported from Europe to stay in is suitable for some New Zealand roads but Mr Stroll, who's behind the fashion labels Tommy Hilfiger and Michael Kors, has been spotted hanging out casually clad in jeans and sneakers.

The self-confessed racing fanatic will likely face questions he's thinking of investing in a Formula One racing team.

In Central Otago, a US businessman credited with pioneering computer desktop publishing in the 1980s has opened a general store for the summer.

Seattle-based Paul Brainerd and his wife Debbi have visited New Zealand for 18 years and spend the summer here.

They plan to redevelop the Glenorchy Holiday Park as a model for environmental sustainability and have opened a general store at the "top of the lake" from January 1 to April 2015.

In Northland, staff working for Russian oligarch Alexander Abramov are helping rebuild Ngatiwai's Te Uri o Hikihiki wharenui at Mokau Marae, north of Whangarei, after it was badly damaged by fire two years ago, the New Zealand Herald reports.

The marae is near Mr Abramov's $50 million-plus Helena Bay luxury lodge, which is expected to be ready next summer. It's thought to be New Zealand's most expensive new residential project.

New Zealand is also making it easier for superyachts to visit.

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Super rich holiday in New Zealand