NEW YORK (CNNMoney)

If you've seen this year's list of Super Bowl advertisers, you might be questioning exactly what Wix is.

But while tech companies like Wix aren't quite household names, they've been betting big on Super Bowl ads for decades.

Most famously, Apple (AAPL, Tech30) did so with its 1984 Super Bowl Ad.

"It was an insane success," said Kelly O'Keefe, professor of brand strategy at the Virginia Commonwealth University Brand Center.

In those days, Apple was hardly the Goliath it is today. The company had gone public just four years prior. And its Super Bowl ad introduced the Macintosh, its first mass-market personal computer, to the world.

Directed by Ridley Scott, Apple's ad made the American event one of the year's biggest advertising stages and led to increased production values across the board.

Related: Victoria's Secret supermodels in Super Bowl gear

Wix is hoping to take a play from Apple's book -- and make a name for its brand with the 100 million people watching the Super Bowl.

Founded in Israel in 2006, Wix lets businesses and individuals build their own websites -- no coding experience required. It has 900 employees, 58 million registered users (80% of whom are small business owners) and offers its services in 11 languages.

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Is this the Super Bowl's next GoDaddy?