The Red Sox have made themselves relevant again.

Spending $190 million to win the internet for a day, or whatever passes for a "news cycle" in 2014, isn't quite as crazy as it seems.

Now, if the Red Sox can get back Jon Lester, they might even be competitive again.

The Red Sox got a one-week jump Cyber Monday. Instead of landing a bargain, they paid a hefty markup for their stuff. By reportedly dropping $190 million combined on Pablo Sandoval and Hanley Ramirez, the Red Sox reminded us and everyone else what they're all about.

These deals weren't about baseball. And neither are the Red Sox. They are a unique form of entertainment that enjoys a special emotional and historic hold on their audience. The Red Sox are back on our radar. The Hot Stove has been turned up to about 375 degrees. John Henry, Tom Werner, Larry Luchhino and Ben Cherington can enjoy a group high-five.

Christmas at Fenway must be just around the corner.

Let others break down Ramirez's OPS vs. left-handed pitchers on Tuesday nights inside domed stadiums. Or the dollar-value of Sandoval's contract vs. the luxury-tax threshold in 2017.

The only question that matters with any of these signings is this: Do these players make the team better and more-compelling to watch?

The answer is a simple "yes" and "hell, yes."

You just know that Panda heads will be the new Pink Hats.

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Sandoval, Ramirez Deals Remind Us What Red Sox Are All About