Daijiworld Media Network - Business

Mangaluru, Dec 9: The identity of Dakshina Kannada is closely associated with the laterite stones, found abundantly in this coastal region. That is why when an enterprising trio of three brothers Rajesh, Sudesh and Shailesh and ably supported by their father Keshav Sujir decided to make a grand entry into the crammed real estate field of Dakshina Kannada he named his company as Red Bricks.

The name really caught the fancy of the people as it was the first company that came out with budget apartments, something unheard of in Mangalore. With its entry into real estate field in 2011 Red Bricks Dwelling and Infra Project Pvt Ltd, promoted by a Mumbai based Mangalorean created quite a flutter and revolutionised the real estate industry in Mangalore with its new-fangled approach by catering to a segment hitherto uncared for and marginalised.

The company found a strong pedestal in Mangalore with its daring approach. With land prices zooming Mangaloreans who are used to living in independent bungalows and huge houses slowly began accepting the apartment culture. But the existing builders focused more on promoting 2 and 3 bhk luxury flats to acclimatise people to the apartment way of life. This trend led to a void as these apartments are beyond the reach of lower middle class and the common people. But then there was a paradigm shift in the scenario with the entry of Red Brick with their two ambitious projects - Red Bricks Palm Hills at Kulshekar Chowky and Red Bricks Village at Silver Gate in Kulshekar.

Trendsetters in affordable apartments

The entry of Red Bricks offering affordable apartments created dj vu among the otherwise dejected people. Having sensed the existing void Red Bricks, which was always itching to do something tangible in its birth place Mangaluru, bought two prime properties in Mangalore to give wings to their dreams. It has been my fathers dream to give something to the working class people of this district. He had come up in a hard way and we can very well relate to the common people and their difficulties, says Rajesh Sujir the eldest of the three brothers.

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Mangaluru: Red Bricks adds more beauty to city with two prestigious projects